True view for mobile app promotion tuoigiun.com

Promote your Mobile App with TrueView for Mobile App Promotion

Google Confidential and ProprietarySource: 2.5M as of Q2 2014, based on press releases and presentations from Google and Apple

With millions of mobile apps, making sure the right customers discover your mobile app is a challenge

2.5Mmobile apps to choose from across Google Play and App

Store 150% YOY growth of mobile apps in

Google Play and App Store

Google Confidential and ProprietarySource: 1- Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets2- As of July 2014, Google Internal

Cut through the clutter with TrueView for Mobile App Promotion on YouTube

● Powerful Engaging Video Ad FormatUse video to highlight app features and create an immersive experience

● Reach millions of engaged customers on the largest mobile video destinationYouTube users are on average 2x more likely to buy/download mobile apps1

Over 2B daily mobile views on YouTube2

● Capture undivided attentionYour video ad will be the only in-stream ad running

Google Confidential and Proprietary* Inline install will launch on iOS initially; Android to come soon

TrueView for Mobile App Promotion provides a seamless user experience

Once the “Install” button is clicked, the advertised mobile app is

downloaded inline without the need to leave YouTube*

Cost Per View Model: You only pay if a viewer watched 30 seconds or until the end of the video ad, whichever is

first.

Companion banner persists even if the video ad is skipped.

Your in-stream video ads play before a selected video in the YouTube

mobile app. A promotional banner with "Install" call to action appears

below. After 5 seconds video ads can be skipped.

Google Confidential and ProprietarySource: 1- Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets2- 2B daily mobile views on YouTube as of July 2014, Google Internal

Video ad format on the largest video destination

Use sight, sound and motion to showcase your mobile app and drive high quality installs.

EffectiveFormat

Target users using existing Adwords for Video targeting options including: demographic, topics, interests, keywords, remarketing

PowerfulTargeting

Reach users on the largest mobile video destination.

Over 2B daily mobile views on YouTube.2

MaximumReach

YouTube’s users are 2x more likely to buy/download apps for their smartphone or tablet.1

EngagedAudience

Google Confidential and Proprietary

Get started and promote your mobile app with TrueView for Mobile App Promotion

1 Create All you need is a video and your mobile app ID on iOS or Android.

2 LaunchChoose your targeting method. The install companion banner is automatically generated with information such as mobile app name, ratings and price.

3 MeasureMeasure your mobile app installs, and video ad impressions and views by target.

4 OptimizeOptimize the performance of your campaign based on your marketing goals.

Google Confidential and Proprietary

“Game of War” uses YouTube to acquire new, highly valuable customers

Background● “Game of War - Fire Age”, developed by Machine Zone, is a top

grossing mobile app on iOS and Android

Goal● Drive a high volume of engaged customers to install and play

“Game of War - Fire Age”

Approach● Created video campaigns using TrueView for App promo on

YouTube● Geographically targeted more than 12 countries using a

combination of demographics and interests targeting

Results● Acquired users from YouTube that are 15% more valuable than any

other video platform

“Using YouTube we didn't just find more customers, we found more of the "right" customers. We know video platforms in general deliver valuable users, but we found that users that download our app from YouTube are 15% more valuable than any other video platform.” - Deepak Gupta, CRO Machine Zone

Google Confidential and Proprietary

Appendix

Google Confidential and ProprietarySource: Google and Apple press releases and public announcements

Your mobile app needs to standout from the clutter Over 2.5M Mobile Apps growing at 150% YOY

Google Confidential and ProprietarySource: Globalwebindex Q2, 2013 % of global smartphone users. Question: Which of the following mobile applications have you used in the past month?

YouTube is the largest smartphone video app

Google Confidential and Proprietary

YouTube users are on average 2x more likely to buy/download apps for their smartphone or tablet

NorwayPolandPortugalRussiaSaudi ArabiaSouth AfricaSpainSwedenSwitzerlandTurkeyUkraineUnited Kingdom

Average

2.7x2.9x2.2x1.7x2.3x2.2x2.3x1.1x1.9x2.0x1.8x2.0x

3.4x1.5x4.4x1.6x2.2x1.5x2.3x2.3x2.2x1.5x1.2x2.8x2x

Source: YouTube Global Audience Study, IPSOS 2013

AustriaBelgiumCzech RepublicDenmarkFinlandFranceGermanyGreeceIrelandIsraelItalyNetherlands

Google Confidential and Proprietary

YouTube is the largest video destination on the web

1 billion unique users

100 hours of video uploaded every minute

6 billion hours of video watched monthly

Over 2 billion daily mobile views

Localized in 73 countries and across 61 languages

Google Confidential and Proprietary

YouTube users are your advocatesGen C are a powerful and global group of consumers who thrive on creation, curation, connection and community.

Source: Ipsos MediaCT, YouTube Audience study conducted in 29 select markets in North America, Latin America, Europe and Africa, summer 2013, Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets

They do not just passively consume – 90% create online content at least once a month.

They are passionate brand advocates – 67% agree that “If there is a brand I love, I tend to tell everyone about it.”

They are active consumers – 56% have taken action after watching ads for a product or service on YouTube.

They are more likely to download your mobile app - on average 2.0x more likely to buy/download mobile apps

They are regular YouTube users – 76% of Gen C visit YouTube weekly, and 36% visit daily

Google Confidential and Proprietary

TrueView instream ads let viewers choose you across devices

In-stream ads play like a TV-style ad before, during or after another video from a YouTube partner.

Viewers see 5 seconds of your promoted video and then can keep watching or skip it.

You pay if they watch for at least 30 seconds or to the end of the video (whichever is less).

All views of your TrueView ads increase your YouTube video view count.

Natural targeting, eliminating viewers who have already seen your ad or are not interested.