Troussau fasino reprt

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“Troussau Fasino” Business Plan

A report which has all major steps involved to build up a new business. Every step is intensive and

precisely explained by the owners of business based on true facts.

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An

Entrepreneurship Project

Riphah International University

I-14 campus, Islamabad

Business Plan

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“Troussau Fasino”

Submitted To: Mr. Muhammad Abbas

Submitted By: Group of BBA 6th

Semester

Ms. Moezza Mir

Mr.Amir Shehzad

Ms. Hareem Khursheed

Mr. Bilal Ahmed Rajpoot

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SR# TABLE OF CONTENTS PAGE#

0 Acknowledgement 6

1 Executive Summary 7

2 Keys to success 8

3 General company

description

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4 SWOT 10

5 Vision/Mission 11

6 Company ownership 12

7 Products and services 12

8 Market plan and analysis 13-14

9 Proposed location 15

10 Sales strategy 15

11 Market segmentation 16

12 Target market 16

13 Major competitor 16

14 Competitive edge 17-18

15 Operational Plan 19

16 Appendices 20

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In The Name of

ALLAH ALMIGHTY

The Most Merciful, The Most Beneficent

“Lo! In the creation of the heavens and the

earth and the alternation of the night and the

day, there are surely signs for the men of

understanding.”(Al-Imran: 190-191)

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Acknowledgement

All the praise of Almighty Allah, The Lord of Creation, the known and unknown universe,

who descended His last Prophet Hazrat Mohammad (SAW), the Benefactor of Humanity;

to guide the mankind and enlighten the ones who believe Almighty Allah, who bestowed us

good health, courage and knowledge to carry out and complete our work.

It was unimaginable that an academic effort of this magnitude could successfully come to

fruition without the help of others. Expressing gratitude to those whom it is due is a highly

regarded Islamic custom based upon the statement of Prophet Muhammad (S.A.W)

“Whoever does not thank people does not thank Allah.”

I express my highest Gratitude to our kind supervisor Mr. Mohammad Abbas who kept

our morale high by his suggestions and appreciation. His motivation lead me to this success

his sincere and cooperative nature and precious guidance; I could never have been able to

complete this task.

We would like to pay special thanks to our Parents, Teachers and our colleagues who

helped us out in the project.

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Executive Summary

Troussau Fasino is a new business providing good quality, full service distribution of imported

jewelry including; earrings, bracelets, necklaces, rings, etc .As it is a partnership business so

there are four partners including;

Ms Moezza Mir

Mr Amir Shehzad

Mr Bilal Aehmd

Ms Hareem khursheed

The total investment was 50,000 PKR and the partnership was made on an equal share ratio i.e.

25% each. A partnership deed including all of the necessary terms and conditions was signed by

all of the four members of Troussau Fasino. As per the terms and conditions, all of the partners

will take part in management, sales as well in the marketing activities. And for the purpose of

sales and promotion, a face book page by the name of Troussau Fasino was developed.

Distinguishing characteristics of our business will be the combination of management

experience, sales and distribution experience, high quality and exceptional customer services.

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Keys To success

Honesty.

Fairness with team members and customers.

Dedication to the finest quality products and “make it happen no matter

what”.

Reasonable Profit.

Locate and avail market Opportunities.

We have got an excellent team

The guidance of our teacher “MR. Muhammad Abbas”, Right from the

very first day up till now….

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General Business description

Objectives and Business Philosophy

The main objective of every business is to earn profit and our objective is to “earn a

reasonable profit”. This is not for the sake of attracting large number of customers but it has an

intention of social welfare in a sense that we want to provide good quality of imported jewelry to

the customers who want that and are purchasing that at relatively higher prices.

What we believe is that the customer must be satisfied at any cost. We are here to earn

profit but not on the cost of our customer’s ego and satisfaction level. Our philosophy of

business is to satisfy customer with our affordable and unique pieces. Our entire team is

committed to meeting those needs. As a result, a high percentage of our business is from

repeat customers and referrals.

We would welcome the opportunity to earn your trust and deliver the best service in the

industry.

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SWOT Analysis

Strengths: Committed work force

Referrals

Uniqueness

Lower Prices as compared to the market (Subjected to the performed

survey)

Weaknesses: Limited Investment

Time Constraint

Lack of open access

Threats: Competitors (Thai Zone, Haroons, Brand City)

Newly launched Brand (Buyer Behavior is to be changed yet)

Opportunities: Festivals in the Universities (opportunity to approach the youth)

Public places access (Lok Virsa, Damn-e-koh..)

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Mission Statement

Our mission is to provide innovational quality

designs of artificial jewelry in affordable rates

that would delight and retain our customers.

“To be best affordable jewelry brand in

Pakistan“

Vision Statement

"Trousseau Fasino’s vision is to delight every type of

customer with extraordinary quality jewelry in

affordable prices than other brands. With an aim that

every single personality is unique and uniqueness is

not unambiguous, everyone has to look good in every

occasion either rich or average. Our jewelry can

flourish that uniqueness and gives perfect look to

person in every event"

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Business Ownership

Since, it’s a partnership business so there are four owners, Amir, Bilal, Moezza and Hareem as

discussed earlier. All members would invest their money as well as efforts.

Products and services

The products that Troussau Fasino would be offering to its customers are as follows;

Earrings

Necklaces

Bracelets

Rings

Some handmade stuff (bangles, rings, wallets)

Services

We receive online orders through our face book page and deliver the products as per demand

and we charge 50 PKR as delivery charges within city. Home delivery would be provided to the

customers if their order will exceed 1000 PKR.

Gift Packs

Another attractive service by Troussau Fasino is providing gift packs, as per orders. And for

this purpose we charge 150 PKR extra, including 100 Rs packing and 50 Rs for delivery charges.

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Marketing Plan and Analysis

We had a detailed market analysis by visiting different jewelry shops that are providing good

quality imported jewelry at higher prices. Then we got a rough idea about the price range, type,

and quality etc of jewelry stuff that customers mostly prefer. Then on this basis we placed our

order in Thailand through an internal reference and that was provided by Mr.Bilal.

Before placing order we compared the prices of jewelry in Pakistan with those of the prices in

Thailand and we came to know that the jewelry was comparatively cheaper in Thailand.

Demographics

Every age and gender

Every income group

People from Rawalpindi and Islamabad

Strategy and implementation summary

The strategy of Troussau Fasino is to focus on our quality products, satisfactory services and

cheaper delivery to customer place.

Marketing Strategy

Troussau Fasino will introduce its products at a price lesser than the market price and a very

reasonable profit margin is our min focus and intention. Another strong plus point to attract our

customers is online booking of orders and delivers them in cheaper rates at their desired places.

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Promotion

For promoting our business we preferred direct marketing through word of mouth and we also

got our visiting cards printed and have distributed to almost every where in Rawalpindi and

Islamabad.

We also have introduced our business through face book page, Twitter, Google plus and also an

Ad was given online. We want our customers to believe on us. They should be assured that they

will be getting the high quality products of their choice at reasonable rates. We will ensure to

provide the desired quality and unique design within affordable range.

Pricing

The prices will be determined depending upon the prevailing market price and we will sell our

products at a price that is 20 to 30 Rs lesser than the market price. Also it will depend upon the

profit margin that we have on various jewelry items.

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Proposed Location

As the business is for project purpose so we are not having any proposed location or outlet. We

arranged many stalls at different locations of Twin cities including stalls at Riphah

International University. Stalls locations are as follows:

Riphah International University i-14 campus

Al-Mizan Campus: RIU

Muhammad Ali Jinnah University

Fatima Jinnah University

Islamic International University

National Defense university

Shakar Paryan picnic spot

Lake View Park

Sales Strategy

Our sales strategy is mainly based on three methods. First is word of mouth, secondly we will

display our product in different events and locations so that people can attract and the third one is

to market it through flyers, E marketing, and also personal selling.

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Market Segmentation

Troussau Fasino has identified following locations where we can reach our target customers:

Rawalpindi

Islamabad

Jeddah (KSA)

Target Market Segment Strategy

Troussau Fasino will provide the local middle class and upper middle class community to

indulge them with fine quality jewelry and to find a variety of unique import quality items in

their access at reasonable rates.

Major Competitors

Our major competitors are:

Haroon’s

Fantasy’s

Bombeat

Illusions

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Competition and Buying Patterns

Having much competition, the key to maintaining the customer base is the right products at a

reasonable price, delivered quickly. We will ensure to meet customer's demand in a timely

manner, so that sales will grow.

Competitive Edge

Key Competitive strength

we are better positioned than our main competitors to take advantage of the increasing demands

of imported jewellery because we focus exclusively on high-quality distribution and customer

service. In addition to the variety of items we feature, Troussau Fasino will be providing many

designs that are not available in the market earlier.

Key Competitive Weakness

Our primary weakness is financing. Also that we are doing a new business competing largely

against existing businesses. So we have to build up our sales as well as promotional strategies on

this basis.

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Core Competency

“Team members of Troussau Fasino excel at warm and friendly customer

services”.

The best core competency for any business is the presence of efficient, effective, skilled,

hardworking and competent human resource.

We are a team of four business students engaged in this partnership business and applying our

knowledge as well. This is what our competitor lacks.

Sourcing

Troussau Fasino will directly import jewellery from Thailand. Because this eliminates the

broker or "middle man," this allows us to operate on a 25-30% profit margin. To reduce our cost

even more we will order the jewellery items online and payment will also be made online.

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Operational Plan

PERSONNEL

Managers: Amir, Bilal, Moezza & Hareem

Marketing Team: Amir & Bilal

Sales Team: Moezza & Hareem

Inventory

We will be purchasing an inventory of 50,000 PKR in the beginning.

Credit Policy

Transactions will be fully on cash basis. Credit based sale would be avoided. But there will be

flexibility in this policy in case of any acquaintanceship.

Start Up Expenses

As mentioned earlier startup expenses are 50,000 PKR and including the cost of our

inventory.After sales we reinvest or money to import more jewelry from Thailand which is

reasonable for us.

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Appendices

Projected balance sheet

Income statement

breakeven analysis

sales forecast &

The details of the Jewelry items that will be offered.