Blind Test Procedure: In laboratory under controlled conditions Respondents (representative of the target segment) should have tasted consumed tea before T ake 3 samples of these brands T aste each sa mple After tasting each sample need to ask each respondent to rate their likings on Likert scale fr om !"(non likable # likable) In bet$een tasting sample $e $ill give bread plus $ater to reduce previous sample%s e&ect T o re duce the bias fo r non starter samples $e $ill change sample ordering randomly kno$n to tester only Factor decision 'lavor strength liuor color taste thickness aroma and any additional factors from primary research Add ne$ parameters from revie$ $ebsites for competitors product on $hich consumers have revie$ed and appreciated