Tuesday, 10 January 12
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Tuesday, 10 January 12
Brief
Educate the public of the legendary Bonneville.
Tuesday, 10 January 12
Problem
Many motorcyclists and the general public have anidea that the better the tech spec, the better the bike.
Tuesday, 10 January 12
Insight
The Bonneville a.k.a. Bonnie has gone through years oftechnological advancements.
The one thing that seperates them from the rest is thegreat adventures that the riders have had with the Bonnie.
Tuesday, 10 January 12
Brief
Promote the Bonnie by collaboratingwith Penguin Books to launch a series of stories that are written aroundthe motorcycle and its riders through the ages. Focusing more on the womenwho sat behind these riders.
Tuesday, 10 January 12
Tuesday, 10 January 12
Teaser in motorcycle magazines.
Tuesday, 10 January 12
Print Ad
Tuesday, 10 January 12
Ambient
Pop-up reading corners would beerected in strategic locations.
Tuesday, 10 January 12
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