Jun 13, 2015
web presence
Reach
Interact
Delight
Engage
web presence
Reach
Interact
Delight
Engage
Reach & Interact
Phase 1
Delight & Engage
Phase 2
Social Media TrishMcEvoy.com
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Initiatives: Facebook
Twitter YouTube
Blog E-mail
Initiatives: Ratings and Reviews My Beauty Advisor
Tutorial Central Planner Builder
Virtual Makeover
Reach & Interact
Phase 1
Social Media
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Initiatives: Facebook
Twitter YouTube
Blog E-mail
}!Social Media: Permeate their online repertoire
Reach & Interact Phase 1 Social Media
Blog
E-mail Interaction
Attention
Reach & Interact Phase 1 Social Media
Current Presence
Regional fan group
Members: 922
General fan group
Members: 234
Event planning group
(Boston-based) Members: 91
Makeup artist-specific
group (Atlanta-based) Members: 25
Reach & Interact Phase 1 Social Media
Current Presence
Discussion Board: •!'-*."+/)0'1+"2%3)&'
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Reach & Interact Phase 1 Social Media
Competitor Analysis
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Reach & Interact Phase 1 Social Media
Competitor Analysis
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Reach & Interact Phase 1 Social Media
Competitor Analysis
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Reach & Interact Phase 1 Social Media
Usage Breakdown
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Reach & Interact Phase 1 Social Media
Usage Breakdown
Photo'
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Reach & Interact Phase 1 Social Media
Usage Breakdown
Video'
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Reach & Interact Phase 1 Social Media
Usage Breakdown
Discussion Board'
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Reach & Interact Phase 1 Social Media
Usage Breakdown
Polls'•!'-*."+/)0'1+"2%3)'
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Reach & Interact Phase 1 Social Media
Usage Breakdown
Events'•!'^#[()"+0'6.0#)&'
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Reach & Interact Phase 1 Social Media
Usage Breakdown
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Reach & Interact Phase 1 Social Media
Metrics
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Reach & Interact Phase 1 Social Media
Current Presence
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Reach & Interact Phase 1 Social Media
Competitor Analysis
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Reach & Interact Phase 1 Social Media
Competitor Analysis
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Reach & Interact Phase 1 Social Media
Usage Breakdown
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Reach & Interact Phase 1 Social Media
Usage Breakdown
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Reach & Interact Phase 1 Social Media
Metrics
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Reach & Interact Phase 1 Social Media
Current Presence
Product Tutorials Product Reviews
Reach & Interact Phase 1 Social Media
Competitor Analysis
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Reach & Interact Phase 1 Social Media
Competitor Analysis
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Reach & Interact Phase 1 Social Media
Usage Breakdown
Tutorials: Product Specific Tutorials: Get the Look
New Collections Behind-the-Scenes
Reach & Interact Phase 1 Social Media
Usage Breakdown
Charity Initiatives TV Press
Advertisements Reviews
Reach & Interact Phase 1 Social Media
Metrics
Tools'•!&O8"="D56&#%5T0+'"Z'&%T&3+/T0+&C'
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Reach & Interact Phase 1 Social Media
Current Presence
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Reach & Interact Phase 1 Social Media
Competitor Analysis
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Content:
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Reach & Interact Phase 1 Social Media
Strategy Beauty Blogs
Corporate Blog
Reach & Interact Phase 1 Social Media
Metrics
Tools'•!&3>%5U5%506&)+*39'2*/8I'1*,0'./0L&C'%#/V%0'
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Reach & Interact Phase 1 Social Media
Usage
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Reach & Interact Phase 1 Social Media
Metrics
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Reach & Interact Phase 1 Social Media
Promotional Strategy
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Weekly Social Media Report Success Report Competitor Report
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Metric
Delight & Engage
Phase 2
TrishMcEvoy.com
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Initiatives: Ratings and Reviews My Beauty Advisor
Tutorial Central Planner Builder
Virtual Makeover
Delight & Engage Phase 2 TrishMcEvoy.Com
Website Initiatives: Be on the cutting edge
Ratings and Reviews
My Beauty Advisor
Tutorial Central
Planner Builder
Virtual Makeover
}!Buyability
Shareability
Delight & Engage Phase 2 TrishMcEvoy.Com
Ratings & Reviews
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Delight & Engage Phase 2 TrishMcEvoy.Com
My Beauty Advisor
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Delight & Engage Phase 2 TrishMcEvoy.Com
Tutorial Central
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Delight & Engage Phase 2 TrishMcEvoy.Com
Planner Builder
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Delight & Engage Phase 2 TrishMcEvoy.Com
Virtual Makeover
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