Trish Hammond - Plastic Surgery Hub

Social media is without a doubt today’s top source for information. It’s easy, and it’s

accessible to everyone. It’s where a lot of people like to ‘hang out’.

• Allows for the creation of virtual communities.

• Boost their exposure and ultimately, the bottom line.

Its important to understand how

valuable social media really is:

It provides people with an easy way to

communicate and interact online.

Social engagement can come in the form of

commentary, conversations, and other user-

created interactions.

Non-techie users can create content

through various platforms such as twitter,

facebook, instagram), closed facebook

groups, and the list goes on.

Facebook is the largest social media channel around

• 1.11 billion users each month, with 665 million active members.

• Generates up to 645 million business page views a week, and the number has

been steadily increasing over the years.

• Users range from young to old.

• Post updates every day if you want to keep your presence felt.

• Post quality content.

• Not only contain promotional info, but also interesting and engaging content.

Twitter is a huge social media site where people post anything

they want to say within the 140 character limit

• Around 215 million active members.

• Use it correctly and you will reap the rewards.

• One of the best platforms for posting breaking news.

• Hashtag feature.

• Spot troubled customers on Twitter.

• Updates can become viral in seconds.

Google+ has over 369 million users per month

• Combined version of Facebook & Twitter.

• Can increase popularity.

• Have to be consistent in posting updates.

• Social media channel of Google.

• Your business page.

Pinterest is a bit tricky

• For businesses with awesome images to share.

• Around 70 million users.

• Backlinks to your official website.

• Women between 25 to 45 years old.

• Users can easily share your visual posts.

• Potentially reach millions.

Instagram is an image-sharing social media site

• Free app.

• Upload photos & use filters.

• Android & iOS.

• Business owners that use a smartphone.

• Updates about your products, services, staff & other

related content.

• Before & After pics.

• 130 to 150 million users.

• Mainly female between 18 to 36 years.

Linkedin is the biggest social media site

for professionals & business owners

• Opportunities to build business relationships.

• 230 million users.

• 2.7 million business pages.

• Serious professional and business information.

• Linkedin groups.

• A place to connect.

Youtube is a video sharing platform with over 1 billion visitors each month

• 100 hours of video uploads every minute.

• Second biggest search engine after Google.

• Owned by Google.

• Post videos that encourage sharing & engagement.

• Share how your business differs from the rest.

• Creating quality videos.

Snapchat has started to take off in the Aesthetics Industry

• Dr Miami online surgical procedures.

• Mobile app.

• Send videos & pictures.

• Expire after a few seconds of a person.

viewing them.

• At it’s core, Snapchat is used for sending

photos & videos to friends.

1. Responding to people’s

commentary, questions,

mentions.

2. Staying active & present

is crucial when building a

community.

• Have to respond.

• Necessary evil, can become all-encompassing.

• Results from data-driven content.

• Social conversations & search queries.

• Solid content strategy.

• Collect data from your audience including.

their responses & engagement.

• Feedback on your performance.

DETERMINING THE BEST CHANNELS FOR YOUR SOCIAL MEDIA

Advantage over your competitors.

Planning before

launch is

crucial.

Right people on your team.

Knowing the best channels for

your business.

• Consider your product or service, as well as the available

resources (money and manpower) at your disposal;

• Signing up for every social media site available is a no-no,

so choose the ones that are most relevant to your business;

• Have a solid plan before choosing your social media

channel/s, and know how you can keep your presence

without losing focus on your business;

• Understand that it takes time to establish your

social media presence, and that getting

frustrated will only prevent you from succeeding.

1. Take it slow• Pick a site or two.

• Study the basics.

2. Check where your target audience connect

• Find businesses that are active in social media &

visit their sites.

• See which channel has the most engagement &

which posts they share everyday

• Determine the biggest impact on their audience

• Industry influencers in social media.

• Capture the attention of their target audience.

• Established followers let you make smarter choices.

• Create your own profile & fill out everything.

• Stay humble & confident.

• Stay interesting & authentic.

• Creative or catchy profile photo.

• Match the nature of your business.

• Avoid posting logo & choose something that make people want to connect with you.

6. UPLOAD ADDITIONAL IMAGES TO CUSTOMIZE YOUR PROFILE

• Upload images for header & background.

• Make your page more inviting.

• Graphics that will represent your brand well.

• About engagement. • Updates appear on your feed. • Don’t overthink this step.

• Expand your network & increase your social media presence.

• Building relationships is a must. • Share their content.• Share content.

9. LEARN THE FEATURES

• Know how & where to begin.

• Check options & maximise the site.

• Help centre to assist new users.

10. OBSERVE HOW PEOPLE INTERACT

• It’s tempting to start posting right away.

• Sit back & observe how people interact.

• Help you determine the best etiquette

& practices.

People have become more & more

invested in it.

Focus on promoting their brand

through social media.

Now is the time, because you don’t

want to be left behind.