TripAdvisor CPC Program Level the Playing Field with the OTAs on TripAdvisor Take advantage of the ability to dramatically increase your visibility on TripAdvisor, the largest travel website in the world with over 54 million monthly visitors and over 75 million reviews. Participating in the TripAdvisor CPC Program serves a dual role: on one hand it brings highly qualified online travel consumers directly to the property’s booking engine and hotel website, and on the other hand it levels the playing field with the OTAs and provides a direct booking option to the site’s users. Now for the first time in the industry, HeBS Digital offers any hotel client – hotels, resorts and casinos, small and large - the opportunity to participate in TripAdvisor’s CPC Program, including the “Show Prices” Program, which until now, was open only to OTAs and major hotel brands. At an affordable monthly ad spend starting at $500 a month, our TripAdvisor CPC Program allows the flexibility to increase and cap monthly spend. This program is in addition to the Property Business Listings service HeBS Digital has been providing its clients for many years. Implement “Show Prices”, Property and AIM CPC Direct TripAdvisor Visitors to the Hotel Booking Engine or Website Generate Direct Bookings or Leads Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019 Benefits: • Brings highly qualified online travel consumers directly to the property’s booking engine (Show Prices CPC) or hotel website (AIM CPC). • Levels the playing field with the OTAs by providing site users with a direct booking option to the hotel. • Increases market share for destinations and properties. • Generates leads, directs traffic back to the website, and encourages direct bookings. • “Show Prices” CPC - Over 80% of CPC clicks on TripAdvisor are “Show Prices” clicks. Through this program, properties are now able to compete with OTAs and provide direct booking options to the site’s users. When users click on the “Show Prices” button on the property’s page windows will pop up including the property’s booking engine page as well as other OTA booking engine pages. • Property CPC Links: - These links appear on the right column of the property’s page. This link will direct the user to the property’s booking engine. • AIM CPC Links (Amenities, and Images): - These links include the Amenities link under the Property name and the Professional Photos link on the property page. These links will direct the user to the property’s website. The TripAdvisor CPC Program consists of: How Does the TripAdvisor CPC Program Work? Average ROAS (Return on Ad Spend): 1000% - 1500% *based on location, brand equity, rate parity, etc