TOP 100 www.brandz.com Top 10 Most Valuable Global Brands $ = Brand Value US$ Mil. % = Brand Value Change 2019 vs. 2018 $ 315,505 $ 309,527 $ 309,000 $ 251,244 $ 177,918 $ 158,968 $ 131,246 $ 130,862 $ 130,368 $ 108,375 Retail Technology Technology Technology Payments Technology Retail Technology Fast Food Telecom Providers # 1 # 3 # 5 # 2 # 4 # 6 # 8 # 10 # 7 # 9 +52 % +3 % +2 % +25 % -2 % +16 % -27 % +3 % +22 % +2 % Top 10 B2B Brands # = Top 100 Rank $ = Brand Value US$ Mil. $ 251,244 # 1 # 4 # 5 # 2 # 3 # 8 # 9 # 10 # 6 # 7 Technology $ 86,005 Technology $ 39,184 Technology $ 46,468 Regional Banks $ 31,880 Technology $ 28,861 Technology $ 57,528 Technology $ 54,899 Logistics $ 27,930 Technology $ 26,917 Technology WELCOME TO THE... Total Value of The Top 100 Most Valuable Global Brands $ 4.7 TRIL. Year-on-Year Category Changes % = Brand Value Change 2019 vs. 2018 $ = Total Category Value US$ Bil. $ 171.3 +29% Luxury $ 125.2 +15% Insurance $ 721.0 +25% Retail $ 175.0 +9% Beverages $ 118.0 +6% Apparel $ 253.9 +5% Fast Food $ 101.0 +4% Energy $ 1,651.9 +4% Technology $ 127.4 +2% Personal Care $ 460.5 +1% Telecom Providers $ 121.1 -8% Global Banks $ 245.6 -7% Regional Banks $ 139.7 -7% Cars $ 78.0 -6% Beer Newcomer Brands #= Top 100 Rank $ = Brand Value US$ Mil. # 78 # 87 # 97 # 74 # 68 $ 18,760 Lifestyle Platform $ 18,486 Technology $ 16,690 Technology $ 16,272 IoT Ecosystem $ 14,282 Technology $ 37,006 Luxury $ 20,314 Insurance $ 20,041 Transport $ 19,805 Technology # 31 # 71 # 81 # 89 Xiaomi Meituan Top 10 Risers $ 28,205 +95 % $ 6,921 +77 % $ 34,290 +65 % $ 26,917 +58 % $ 27,930 +57 % $ 5,986 +56 % $ 315,505 +52 % $ 24,206 +51 % $ 22,816 +46 % $ 3,572* $ = Brand Value US$ Mil. % = Brand Value Change 2019 vs. 2018 Technology Apparel Entertainment Technology Technology Personal Care Retail Transport Technology Luxury Top 10 in Brand Contribution $ = Brand Value US$ Mil. Brand Contribution measures the influence of brand alone and is measured on a scale of 1 to 5, with 5 the highest. All of these brands scored 5. $ 18,664 5 Baby Care $ 3,270 5 Beer $ 68,613 5 Beverages $ 6,103 5 Personal Care $ 7,253 5 Beer $ 37,006 5 Luxury $ 7,529 5 Beer $ 11,554 5 Beer $ 25,274 5 Luxury $ 30,966 5 Luxury *Brand Value includes Saint Laurent and Yves Saint Laurent Download the Mobile app www.brandz.com/mobile Download the full report at www.brandz.com 3 2 1 4 8 6 5 9 7 10 13 11 15 14 12 18 16 23 17 19 24 20 25 21 22 26 31 32 28 35 33 41 34 50 36 37 38 39 40 43 42 44 45 48 49 47 27 29 30 46 53 52 51 54 58 55 59 56 57 60 61 62 68 73 69 74 70 75 71 72 63 64 65 66 67 76 81 82 78 85 83 91 84 99 86 87 88 89 90 93 92 94 95 98 100 97 77 79 80 96