Triggerfish Communications Social Media Training Andrew White & Henry Rubinstein
Triggerfish Communications Social Media Training Andrew White & Henry Rubinstein.
Dec 29, 2015
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Triggerfish Communications Social Media Training
Andrew White & Henry Rubinstein
• There are 58 million tweets sent a day*, and there are 10 million UK users**.
Twitter is the social media platform where:
• An organisation can have a two-way conversation with all its publics• There is an opportunity for real engagement with suppliers, chefs,
industry influencers, media, agents and event bookers
Top Tips
• Release engaging content (pictures, behind the scenes, videos)
• Speak to interested parties
• Use relevant # (such as #eventprofs, #weddings)
• Tweet coverage – to encourage people to read it and to engage with media
• Don’t tweet sales information
• Do tweet special offers, especially online offers
• Tweet about news stories, or industry issues or topics to start conversations
Who to follow on Twitter
• It is important to follow people/organisations within your target markets and people who influence these markets:
• MICE trade publications (C&IT, M&IT, Event etc.)• Event bookers• Event agencies • Journalists and bloggers within the event, and wedding sectors• Wedding publications• Leisure and attractions management publications• Competitors• Industry peers• News publications• Local publications, businesses and societies
#UVL21
#UVL21
The Brief
• Create twitter buzz around 21st Birthday
• Engage with members, suppliers and clients
• Create conversation about the rebrand and website
What we did…
• #UVL21
• Twitter strategy
• Launched competition
• Selfie boards
Top Agent
Top Supplier
Tweets Re-Tweets Impressions
Evolve 14 7 86.4k
Crazy Cow Events 1 0 18.9K
Tweets Re-Tweets Impressions Sternberg Clarke 16 11 51.3K
Fisher Productions 8 10 47.6K
Simon Lycett 14 3 40.4K
Media
Member
Tweets Re-Tweets Impressions
Event Magazine 1 5 41.1K
Square Meal 1 3 17.1K
My Venues 2 0 10.1K
Tweets Re-Tweets ImpressionsMerlin 3 3 26.7K
Dulwich Picture Gallery
1 1 22.8K
Tower Bridge 3 6 21.2K
Triggerfish ran a competition to engage Unique Venues of London members and encourage them to start tweeting about the 21st Birthday party using #UVL21, emphasising the celebratory nature of the event.
The prize… A Magnum of champagne
The Concept
The Tie-Breaker
The Final Results…
The Deck: 67 Favourites
London Zoo: 62 Favourites
Media coverage achieved
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