Monthly Trend Briefing - November 2012 trendwatching.com | Infographics Hong Kong based ZAOZAO, a "social pretailer" for fashion lovers. Makeably: US-based marketplace for custom-made designed objects. INNOVATIVE PRESUMPTION BRANDS NICHE CROWDFUNDING PLATFORMS Pie Corps: An artisanal pie company, launched in Brooklyn Tink: a third-person action adventure game from Mimimi Productions A hyper-local crowdfunding platform based in New York A Netherlands-based crowdfunding platform for video games The Porthole glass infusion vessel raised $730,000 DemoHour is China's first crowdfunding platform. US-based Kickstarter had launched over 73,000 projects by September 2012. Beijing bookstore One Way Street Library raised $37,000 MASS CROWDFUNDING PLATFORMS *Based on September 2012 data on Kickstarter users by Quantcast Connecting with cool products and services pre-launch means a great STATUS STORY to share. Joining forces to fund and promote a pre-launch product means a sense of community. Choice saturated con- sumers want more, faster, better now. What better way to get that than consuming in the future tense. IMPLICATIONS PRESUMERS have opened the lid on a new consumer experience. Want to get going with this trend? How about: • Scan PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or should partner with. • Establish a platform for new designs or products, and let PRESUMERS help you choose which ones to make and sell. • Experiment with pre-sales models and special perks for enthusiastic PRESUMERS. So start thinking PREDUCTION, consider becoming a PRETAILER, and get going! ;-) ⋯⋯ Online, consumers talk, par- ticipate, contribute, act. So why not offline, too? The product, the story, the status: why consumer involvement with products and services pre-launch is set to go mainstream. 452 April 2012 100 0.53B 2009 1.4B 2011 2.8B 2012 2007 Number of crowdfunding platforms (worldwide): Money raised on crowdfunding platforms: *Source: Massolution/The Economist, May 2012 DRIVING THIS TREND: PRESUMERS PRESUMERS 1. FIRSTISM: 2. STORIES: 3. BELONGING: 4. OFF = ON: Growth in crowdfunding platforms and the rise of small-time makers mean its easier than ever to be a PRESUMER. 5. NEW PLATFORMS: WHO IS PRESUMING? 62% 38% $ 50,000 45% earn more than a year. 48% are educated. Enjoyed this? Read all our free publications: trendwatching.com/freepublications/ Need access to all the vital consumer trends, insights and innovations in 2014? Our Premium Service is for you. trendwatching.com/premium/ 2014 PREMIUM SERVICE Want More? 2014 TREND REPORT TREND APPLY TOOLKIT MONTHLY SNAPSHOTS INNOVATIONS DATABASE INDUSTRY UPDATES TREND FRAMEWORK