Trends in Telecom

Trends in TelecomSamer Halawi

Thuraya Telecommunications Co.Abu Dhabi Telecoms CEO Summit, May 14th, 2012

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Contents

1. Trends and drivers2. Terrestrial or satellite3. Thuraya, a new company with a long

legacy4. Innovation5. Way forward

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Trends and driversMobility and broadband are key

Demand trendsEnterprise

MobilityBroadbandManaged Services

Virtualization

Cloud Computing

Tablets

Convergence

Drivers across many vertical and horizontal markets• Maritime – World fleets growing at 10% p.a.• Media – More SNG and live coverage. New

smaller broadcasters, cost cutting• Energy – Exploration increasing, more

reliance on connectivity for remote monitoring

• Mining – Over 150 major mining projects in Africa and Asia. Connectivity and welfare requirements rising

• Defense: ‘Smart’ deployments, COTM, UAVs• Aid & Relief: Tsunamis, earthquakes, man-

made disasters

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Terrestrial or SatelliteEach has a role, each has limitations

More than 785

terrestrial mobile

operators worldwide

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Terrestrial or SatelliteThuraya is a special MSS operator

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Hughes7101

SG 2510 Hughes7100

Ascom XT Dual Thuraya GSM

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Terrestrial or SatelliteNew opportunities for cooperation

• Converged technologies (satellite + terrestrial) – e.g. M2M

• ATC• Increasing relevance for MSS in GCC and across our

footprint (due to Arab spring, turmoil, increasing trade, tourism, etc.)

• Cross marketing (or cross resale) opportunities for GCC operators

• Increased benefits for end-users

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Thuraya – A new company with a long legacyTransformation to accompany trends

From To• Regional International• Horizontal Vertical• Products Managed solutions• Voice IP• Fat org. Lean• Specialized Mainstream

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InnovationThe key to compete in a changing environment

• Innovative products• Innovative business models• Innovative management• Innovative financing

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Way forward5 critical considerations

1. Don’t make ego-driven decisions2. Avoid the ‘build it and they will come’ strategy3. Listen to the market4. Observe usage trends5. Innovate

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THANK YOU