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Video Consumption in the US US Digital Video, Digital TV and Mobile Phone Video Viewers in millions
Cross Device Usage
Cross device usage affects TV viewership and advertising
84% Of viewers use their mobile, tablet or laptop while watching TV
34% researched the product, 31% visited the adver>ser’s website
82% of TV adver>sers show a direct correla>on between TV adver>sing & increase in web traffic
Programmatic Video Ad Spend
US Programmatic Digital Video Advertising Spending from 2013 to 2017 (in billions)
Video Presence Across Industries
US Digital Video Ad View Share by Industry (2015)
Programmatic Video Results
Digital video delivers campaign performance
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