TRENDS IN OUTDOOR TRENDS IN OUTDOOR RECREATION AND TOURISM: RECREATION AND TOURISM: Virginia Governor’s Conference on Virginia Governor’s Conference on Greenways and Greenways and Blueways Blueways, October, 2000 , October, 2000 Ken Cordell Senior Scientist Forest Service Research Athens, GA www.srs.fs.fed.us/trends [email protected]
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TRENDS IN OUTDOOR RECREATION AND TOURISMTRENDS IN OUTDOOR RECREATION AND TOURISM: Virginia Governor’s Conference on Greenways and Blueways, October, 2000 Ken Cordell Senior Scientist
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TRENDS IN OUTDOOR TRENDS IN OUTDOOR RECREATION AND TOURISM:RECREATION AND TOURISM:
Virginia Governor’s Conference on Virginia Governor’s Conference on Greenways and Greenways and BluewaysBlueways, October, 2000, October, 2000
Ken CordellSenior ScientistForest Service ResearchAthens, GA
Educational Attainment, Age 25 and Over8th grade or less 37.5 7.49-11th grade 18.5 9.7High school graduate 27.1 33.8Some college 9.1 24.7College degree or higher 7.7 24.4
CHANGING DEMOGRAPHICS=
CHANGING OUTDOOR
RECREATION
In 1960
• “The simple activities are the most popular” –driving, walking, swimming, picnicking
• “Water is a focal point of outdoor recreation,” to sit by, swim in, ski across, and run boats over.
• “Outdoor recreation is a major leisure time activity and it is growing in importance,” 90% participated in the summer of 1960.
The Outdoor Recreation Resources Review
Commission found: (A Baseline)
In 2000
The Forest Service RPA Assessment found:
• Outdoor recreation continues to be immensely popular, 97 percent age 16+ participate in 2000.• The four most popular single activities are walking, going to the beach, family gatherings
out-of-doors, and sightseeing.
• Almost all outdoor activities are forecast to grow in number of people participating and in travel.
Activities Rising FastestBy Percentage (1982 to 2000)(16 or older)
Most Popular Activities in 1995Most Popular Activities in 1995(Days during which participated)(Days during which participated)
Walking 14,381Bird watching 4,749Visiting a beach or waterside 3,187Pool swimming 2,439Wildlife viewing 2,308Biking 2,237Sightseeing 2,036Studying nature near water 1,353Swimming in lakes/streams/ocean 1,241Family gatherings outdoors 1,084
ShiftsShiftsThe average outdoor participant is changing; Fewer HS educated, <$25K, from large households; More College educated, >$50K, other races, and smaller households.
People are remaining active in their chosen activities longer in life.
Working parents mixing recreation with business travel, bringing family along.
Increasingly Americans support “green” travel.
Resurgence in interest in family travel.
Use of RVs is booming.
8
11
9
5
98 8
910
9
11
13
10
12
15
0
2
4
6
8
10
12
14
16
less than$5,000
$5,000-$14,999
$15,000-$24,999
$25,000-$49,999
$50,000 ormore
1982-83 1994-95 1999-2000
Yearly Household Income
Average number of activities
Trends in Number of Activities
8
11
13
5
8 8
0
2
4
6
8
10
12
14
White Black
1982-83 1994-95 1999-2000
Average number of activities
Race
Trends in Number of Activities by Race
13
3430
2427
30
4337
5155
6459
0
10
20
30
40
50
60
70
Snow/Ice Camping OutdoorAdventure
South North Rocky Mtn/Great Plains Pacific Coast
Percent of Population 16+
Regional Participation Differences in 2000 (Percentages)
Public Public Thoughts Thoughts on Public on Public
LandsLands
Objectives for Managing Public LandsObjectives for Managing Public Lands(Percent saying important to very important)(Percent saying important to very important)
Expanding access for motorized vehicles (20%)
Developing trail systems for non-motorized rec. (57%)
Developing trail systems for motorized uses (29%)
Developing paved roads for cars (19%)
Conserving/protecting sources of water (91%)
Designating more wilderness areas
(58%) Preserving resources through policies (75%)
Protecting ecosystems/ habitats (86%)
Preserving wilderness experience (74%)
Expanding commercial recreation (28%) Informing public on potential
environmental impacts (81%)
Increasing acres in public land (53%)
Source: NSRE/Shields VOBA Module
Providing resources to help local communities
(51%)
Public Land Management Objectives MOST Desired by the Publicv Conserve and protect natural sources of water (91.4%)v Better information for users, such as respect for wildlife and trail etiquette (87.2%)v Protect natural ecosystems and wildlife habitats (86.0%)v More use of volunteers for resource protection and improvement (85.6%)v Better information for users about use impacts (81.1%)v Consistent policy for guiding resource uses and management (76.0%)
Public Land Management Objectives LEASTDesired by the Public
Ø Develop more trails for motorized uses (28.9%)Ø Expand commercial recreation uses (28.2%)Ø Make special use permits easier to get (27.3%)Ø Trade public lands for private lands to consolidate public holdings (22.1%)Ø Expand access to motorized vehicles (19.8%)Ø Develop more paved roads (19.2%)
Qualities of Recreation Sites ThatAre “Very” To Extremely Important
(In order, highest to lowest)
North Pacific Rockies South
Clean restrooms, 82 77 74 84facilities, grounds
Safe, secure feeling 82 75 73 84Quality scenery as backdrop 77 77 77 76Reasonable fees and good
service 68 64 64 68Helpful and courteous
employees 65 55 55 66Good roads and available
parking 63 56 53 65Maps, informational signs,
brochures, etc. 57 54 54 57
OUTDOOR PERSONALITIES:
SEGMENTING AMERICAN’S BY THE
RECREATION ACTIVITIES THEY
PREFER
Sports HogsSports HogsIndividual and Team SportsIndividual and Team SportsWinter SportsWinter SportsBoating and SwimmingBoating and SwimmingSports SpectatorsSports SpectatorsMountain and Rock ClimbingMountain and Rock Climbing
Fitness BuffsFitness BuffsRunning and WalkingRunning and WalkingBikingBikingSwimmingSwimmingDo Not Hunt or FishDo Not Hunt or Fish
Nature LoversNature LoversWalking and BirdingWalking and BirdingWildlife and Fish ViewingWildlife and Fish ViewingPhotographyPhotographyNature StudyNature Study
Outdoor Avids (10%)Fishing and HuntingCamping and BoatingFamily ActivitiesWalking and HikingBiking and Horseback Riding (23%)Viewing/Learning and Birding
King Fishers (13%)Family Gatherings/the BeachFreshwater FishingPassives (21%)
Family GatheringsWalkingSightseeing/the Beach
Do Nothings (22%)Less than 1 percent
participate occassionally
Nature LoversWell-off, highly-educated, older, mostly white females in small households with no kids and who like to:
PicnicVisit Nature Centers
WalkSightsee
AndWatch Wildlife and Birds
Sports HogsSports HogsMiddle-income, well-educated, young, mostly white males in 3-5 person households with no kids and who like to:
Watch SportsRun and Play Ball Games
Play Yard GamesBike, Walk, and Swim
Ride Horses, Sightsee, and Go to the BeachMotorboat
Picnic and Do Nature Study
Outdoor AvidsMiddle-aged, white, more male than female, college educated, high-incomed 2-person householders with no kids, and who like to:
Participate in family activitiesAttend sports and ride horsesVisit historic or nature sites
Camp, hunt, and fishMotorboat and go to the beach
Watch wildlife and birds
They don’t play sports or snow activities.
NSRE 2000 and Marketing Research
• NSRE 2000 will ask knowledge, attitudes, sensitivities, uses, and values of related to natural resources across all of American society
• Segment the public using differences in environmental attitudes, recreation participation patterns, lifestyles, demographics and region of the country
• Use significant factors in the design of tailored outreach and educational strategies.
77.154.364.752.475.9Recycle84.584.080.476.979.9Cook at home
44.644.743.050.637.9Eat out
30.432.327.827.327.2Crafts
60.362.060.359.556.7Care for pets
33.630.434.530.632.8Grow a garden
44.342.246.247.044.6Raise kids
58.755.650.551.856.0Use computer at home36.044.149.757.346.5Attend church
Pacific Coast
Rocky Mtns
Great PlainsSouthNorth
Percent Participating Regularly
Activity
CHANGING DEMOGRAPHICS=
CHANGING OUTDOOR
RECREATION
CHANGE WILL CONTINUE WELL
INTO THE FUTURE
AMIDST ALL THIS CHANGE AT LEAST
ONE AMERICAN VALUE REMAINS
CONSTANT
Public Land Management Objectives MOST Desired by the Publicv Conserve and protect natural sources of water (91.4%)v Better information for users, such as respect for wildlife and trail etiquette (87.2%)v Protect natural ecosystems and wildlife habitats (86.0%)v More use of volunteers for resource protection and improvement (85.6%)v Better information for users about use impacts (81.1%)v Consistent policy for guiding resource uses and management (76.0%)
Activities Adding the Most Activities Adding the Most Participants 16 or older, 1982Participants 16 or older, 1982--20002000
Mtn. Horse- Hiking Back- VisitBiking back packing Primitive or
Riding WildernessArea
Recreation on Trails in Virginia
Outdoor Recreation Styles(continued)
Outdoor Avids (10%)Fishing and HuntingCamping and BoatingFamily ActivitiesWalking and HikingBiking and Horseback Riding (23%)Viewing/Learning and Birding
King Fishers (13%)Family Gatherings/the BeachFreshwater FishingPassives (21%)
Family GatheringsWalkingSightseeing/the Beach
Do Nothings (22%)Less than 1 percent
participate occassionally
NATIONAL SURVEY ON RECREATION
AND THE ENVIRONMENT—
NSRE 2000
TRENDS IN OUTDOOR TRENDS IN OUTDOOR RECREATION AND TOURISM:RECREATION AND TOURISM:
Virginia Governor’s Conference on Virginia Governor’s Conference on Greenways and Greenways and BluewaysBlueways, October, 2000, October, 2000
Ken CordellSenior ScientistForest Service ResearchAthens, GA