Trends in Online Services for NCLR 2008 Annual Conference

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Trends in Online Technology Servicesa.k.a., De-buzzwording “Web 2.0”

Tim Shaw, Managing Director of Strategy ServicesForum One Communications

July 13, 20082008 NCLR Annual Conference

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The Big Picture – the web today

source: rojo.com

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Three trends we think about

• Content matters, not the web site

• User-contributed content is now prevalent

• Online communities can be professional

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Content matters, not the web site

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Syndication: RSS

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User-contributed content is now prevalent

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Clickworkers: Mars crater mapping

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Online communities can be professional

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“Classic” social networking sites

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Modes of interaction

Program Staff

Community

Program Staff

Community

Program Staff

Individual

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Summary messages

• Think beyond your site

• DOES NOT cost $ - many free / low-cost tools

• DOES take time – its not about technology

• You can try many of these TODAY – do it!

• Presentation, with links in the Notes, is on SlideShare:

http://www.slideshare.net/forumone/trends-in-online-services-for-nclr-2008-

annual-conference/

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Questions?