Trends in Online Marketing January 21st, 2015 Coffee & Conversation Presented by: James Basbas
Jul 22, 2015
A little about Altos…
• Located in Bedford, NH
• 12 years in business
• Degreed designers, developers, writers & marketing professionals on staff
• Over 150 clients
• Broad portfolio of work
• Manage over $400,000 in online advertising
Where are we going today?
• Online Marketing Trends
• Email Marketing
• Search Engine Marketing
• Mobile
• Qualified, interested customer
• Customer is in a “buy” mode
• Targeting
• Reporting
• Ability to Test/Modify
Vs. Traditional Advertising
Search
• Target users while actively searching
• Highly targeted
• Geographically targeted
Display
• Visual advertising
• Demographically targeted
Search vs. Display
1. Keyword Analysis
2. Focused Landing Pages
3. Develop Advertising text/images
4. Monitor Campaigns, adjusting bid amounts,
keywords, ads to obtain maximum effectiveness
5. Optimize, Optimize, Optimize
Key Steps
Benefits
• Segment your list and target customers
• Learn from your customers
• Stay top of mind
• Drive Sales
• Build Loyalty
• Metrics, metrics, metrics
1. Online advertising is growing.
2. Customers are looking for you online.
3. Tools are available to help those customers find
you.
4. Online advertising = targeted & cost effective.
5. Online advertising = piece of your marketing plan.
5 Key Take-aways