Trends in E-Commerce 1. Consumer focus is on Price 2.Consumer is moving away from brand loyalty. 3.Consumer is looking for deals, discounts, incentives,

Trends in E-Commerce1. Consumer focus is on Price2. Consumer is moving away from brand

loyalty.3. Consumer is looking for deals, discounts,

incentives, points, free shopping and coupons etc,.

4. Free shipping.

E-Commerce: Impact on business

1. E commerce is continuously growing.(Source : usa:usembassy.de 2008)

2. There is continuing to be more internet users.

Internet users in India(from 2 millions in 2000 to 52 millions in 2009)

3. The age is lowering.

• Younger generation seems to love technology.

4. More purchases through online

• People are continuing to buy more online each year than they had previously.

Popular purchases

5. Growing software marketing.• Shopping cart software• Content management.• Email marketing.• Social network (Face book).• Auction (e baY, priceline.com, online

brokers,1-800-flowers.com)• Search engines ( Bing, Google, yahoo

shopping mart)• Advertisement (e-banners, marquees)

6. Riding the next wave: Video & Visual Search

• High quality of video ( Youtube)• Music (Vimco, Bing, Yahoo)• Instant referring Keyword (one, two…)

7. Own designs on popular fashion, trends

8. Multi channel retailing arrives News paperschannels

10. Consumers do their own things

• Online bookings.– Air tickets– Bus tickets– Tourism packages– Movie ticket booking– Appointments– Orders

11. More value for money

• Financial services • Health services.• Management (CRM)

12. Digital delivery of good and services

• CDs• Magazines• Articles• News broadcast• Stock online• Insurance • Intangible goods ( books on line)

13. Other online services

• CRM• SCM• Gateways• Payment gatways

1-800-flowers.com: e-commercea case study

1-800- flowers.com• In 1976, Jim McCann, founder and CEO of 1-800-FLOWERS.COM,

opened his first retail florist shop and forever changed the way flowers are bought for birthdays, anniversaries and special occasions. For more than 30 years, our passion has been to help you connect and express yourself to the important people in your life by providing the finest selection of beautiful flowers and arrangements, from roses to tulips to carnations to orchids to gerbera daisies, available for same day or next day delivery. You can also find plants, gift baskets, gourmet foods, and stuffed animals perfect for every occasion and all covered by our 100%

Satisfaction Guarantee.

• From birthdays to anniversaries, we offer beautiful flowers, lush plants, and delicious treats that will delight anyone. Have a wedding come up? Consider our affordable wedding flowers.

Whether you’re hosting a baby shower or celebrating the birth of a new baby, our new baby flowers and gifts are the perfect way to mark the occasion.

•We send flowers to most any location, and we have relationships with both local florists and flower growers. Not only does this help ensure the gifts you send are delivered on time, but it also means they are as fresh as possible and deliver a great value to both the receiver and the person who sends flowers. Our customer service team is standing by to help you with any order. Whether you're sending a dozen roses to celebrate your love or a gift basket to congratulate a co-worker—if you have questions, our team has answers. Just call 1-800-356-9377 or place your order online. We will help you find and deliver the perfect flowers, plants, or gift to

celebrate life's most meaningful moments.

• Your best choice when shopping online for flowers, bouquets and gifts at any time of the year, especially Valentine's Day and Mother's Day. We have a wonderful variety of fresh flowers and plants including roses, orchids, tulips, carnations, lilies, and more. We also offer delicious gourmet gift baskets of fresh fruit, gourmet food, chocolate and candy. Check out our Flower Blog for all kinds of information about flowers and customs. You'll find bouquets for all occasions: birthday

Results

• USD 300 million per annum• Across the globe business• 30 % growth• Reaching an individual per his personal gifts.

Thank you & any questions