Trends in Advertising and Public Relations Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email protected]www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal
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Trends in Advertising and Public Relations Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email protected].
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• Many of the same things apply to Advertising and Public Relations as they do in Journalism• Authenticity• Transparency• Conversation and Engagement• Thought leadership• Sharing
Implications for companies and brands
• Take idea of personal brand and extend to corporate or professional settings
• You must try tools to be able to recommend them for your company or clients
• PR used to be about controlling the message; now it is about engaging the conversation
• Possible because social media tools allow; inexpensive and accessible
• Extends power of word of mouth• Search Engine Optimization still reflects incoming links• Must also track, measure, adapt
Social's Influence• Facebook – 800 million active users; added 200 million in 2011
• Twitter – more than 140 millions active users making 340 million tweets per day.
• LinkedIn has 150 million + active users
• Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month.
• 98% of 18- to 24-year-olds access social accounts monthly.
• Approximately 40% access accounts through mobile
• Social media adoption amongst small business doubled from 2009 to 2010.
• 51% of Facebook users and 64% Twitter users are more likely to buy from a brand they follow.