Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Summit

@kyleplacy

@kyleplacy

What do I do?

I am a marketer.

I’ve written 3 books.

Director, Global Content

Salesforce Marketing Cloud

@kyleplacy

trends vs reality

@kyleplacy

Click the center icon >>>>>

and browse for the image you want

to insert.

IF IMAGE INSERTS IN FRONT OF

FOOTER,

Right click on the image and

Select Arrange/Send to Back

@kyleplacy

What’s next?

@kyleplacy

What’s now?

@kyleplacy

one.

Moments Matter

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

two.

ConnectedConsumer

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

Mobility is about

creating seamless

experiences.

@kyleplacy@kyleplacy



@kyleplacy

Mobility is about

helping not selling.




@kyleplacy

Mobility is about

transforming the

experience.

@kyleplacy

83% of US consumers

research products while

in-store on their phone.Our Mobile Planet by Google

@kyleplacy


@kyleplacy@kyleplacy@kyleplacy


What happens when 5 billion* additional peoplejoin the Internet?

*this number is completely made up but means A LOT of people


$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

@kyleplacy

three.

AudienceEffect

@kyleplacy

@kyleplacy

Most people think our

main competitors are

Yahoo! and Bing. It’s

actually Amazon.Eric Schmidt, Chairman, Google

@kyleplacy


via ben-evans.com


via ben-evans.com


via ben-evans.com

@kyleplacy

There is one thing they

all have in common…

They own the audience.

@kyleplacy

@kyleplacy

four.

ContentPersonalization

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

Increase in revenue when utilizing

personalized content

@kyleplacy

It’s about moving frompush to personalized.

@kyleplacy

@kyleplacy

five.

Collaborative Consumption

@kyleplacy

@kyleplacy

An economic model where creation, ownership and access are shared between people and corporations.Crowd Companies

@kyleplacy

@kyleplacy

@kyleplacy #mixwest14


@kyleplacy

@kyleplacy


@kyleplacy

@kyleplacy

@kyleplacy #mixwest14

@kyleplacy

For every 1 percent increase in the

number of Airbnb bookings, there is a

.05 percent decrease in hotel

revenue.Study by Boston University 2013

@kyleplacy

@kyleplacy

@kyleplacy #DMAI14



@kyleplacy

six.

HumanizingAutomation

@kyleplacy

@kyleplacy

We must move from numbers

keeping score to numbers that drive

better actions.

David Walmsley

Head of Multichannel

Marks & Spencer

@kyleplacy

How do we make one department’s outputs another department’s

inputs?

@kyleplacy

Percent of Marketers Rating Cross-Functional Relationships

as Absolutely Critical/Very Important

86%

Head of

SalesCEO

Head of

ProductCOO CFO

78% 70% 67% 56% 37%

CIO

@kyleplacy

You are not marketers.

@kyleplacy

You are not technology experts.

@kyleplacy

or business professionals.

@kyleplacy

You are experience makers and managers.

@kyleplacy

It starts with data and ends with the experience.

It is the only thing that makes you relevant.