Trends and Enablers - Connected Services and Cloud Computing

1 / 66

Connected Services

Trends &EnablersDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA

Outline

Ecosystem Trends

Devices & Involving Tech

Moving Forward

2 / 66

Past & Present

Ecosystem Trends

3 / 66

4 / 66

Users

5 / 66

UsersPerspectives & Facts

1. Reachability2. Usage & Roles3. New (Smartphone) Culture

Subscription Numbers (Ericsson)6 / 66

7 / 66

8 / 66

Golding's StoryMobile 1.0, 2.0, 2.0+

Not so long ago we didn't need mobiles ...

But now, look around you, mobilesare everywhere!

Indoors and outdoors, they consume attention ...And we need them like a �sh needs water!

Mobile 1.0Early Mobile 2.0

A Global CommunicationPhenomenon

6 Billions Global Text Messages (2010) 200,000 Messages/Sec

Average teen sends/receives 3,339 messages every month. This is equivalent to 14 hours of attention (15 s/msg).

The rise of social network -> Gen Y 2010: 9 hours/month

In 59 Countries (2011)A device most of us have most of the time ... 9 / 66

10 / 66

A Central Part of Our Daily Lives

11 / 66

Always On - Always with You

12 / 66

Mobiles are Used Everywhere

13 / 66

14 / 66

Yes.. It changes (almost) everything15 / 66

Mobile - Consumer16 / 66

Mobile - Bussiness17 / 66

Mobile 2.0Mobiles involve in many real-life aspects ... 18 / 66

19 / 66

ImmersiveFish don't knowwater exists... untilbeached

Marshall McLuhan (via Golding)

20 / 66

MobilesBecome Partof a NewCultureWith Every New OpportunityComes New Threat ...

With Every Good Thing There is A BadSide ...

21 / 66

MobilesBecome Partof a NewCultureWith Every FunThing There Mightbe A Serious Danger...

22 / 66

MobilesBecome Partof a NewCulturePlease... always be aHuman!

23 / 66

More..Go Google Yourself !

smartphone culturesmartphone habitssmartphone negative impactssmartphone anti socialgadget addictionsel�e culturedangerous sel�e

24 / 66

What Happens in AMinute?

Ericsson 2012

25 / 66

Devices

26 / 66

SmartphoneEraMobile 1.0 Mobile 2.0

27 / 66

2007

iPhone 1Mobile 2.0 Milestone Smartphone Era

200828 / 66

HTC DreamT-Mobile G1

29 / 66

30 / 66

Smartphone SubscriptionsRetrieved 2/2016 - Ericsson Tra�c Exploration 31 / 66

32 / 66

Smartphone SalesAs of 2014 - Statista 33 / 66

Market Share of SalesAs of Q3/2015 - Based on OS/Platform - Statista 34 / 66

35 / 66

36 / 66

Applications

Number of AppsAs of July 2015 - Statista 37 / 66

Cummulative Downloads - App StoreAs of June 2015 - Statista 38 / 66

Cummulative Downloads - Google PlayAs of July 2013 - Statista 39 / 66

40 / 66

Apps in NumbersWhat do You Want to Do?

There's an App for That!

Devices & InvolvingTech[Golding]

41 / 66

42 / 66

Devices

43 / 66

SmartphoneEraMobile 1.0

Mobile TelephonyNetwork: 2GFirst Internet-Capable MobileRelatively, Poor User Experience

Mobile 2.0

Mobile ComputingNetwork: 3G, 3G+First Internet-Centric MobileUsable, Can Do Things100x Processing Power

44 / 66

TheTransformation

From Mobile 1.0 to Mobile 2.0

More data-friendly tari�sIncreased device usability = smartphones/padsFaster/fatter networks (3G+)Greater Web 2.0-centricitySocial networks are mobilizing (FB 40%)App stores -> new consumption habitsGreater user participationMoney - apps goldrush

45 / 66

SmartphoneEraMobile 2.0+

First Internet-Friendly MobileProductiveCan Do More, Faster

Mobile 3.0, 3.0+

IoT4G, 4G+, 5G.. when most of our digital services will havebecome mobilized

46 / 66

Telco TransformationThe Telecoms Transformation is Now - SAP

Mobile 1.0 + Early Mobile 2.0

In Our Pockets ... 47 / 66

Hidden Engine of the Revolution

Millions of Transistors... 48 / 66

Two Computers

Computers Everywhere 49 / 66

Not Just Computers

But Those with Senses ... 50 / 66

Not Just Computers

But Those with Senses ...To Augment the Reality ... 51 / 66

Not Just Computers

But Those with Senses ...To Interact with the Real World ... 52 / 66

Mobile 2.0+

In Our Pockets ...Everything Included ... 53 / 66

Moving Forward[Golding]

54 / 66

Internet of Things - IoT

The Rise of Open HW Platform ... 55 / 66

Internet of Things - IoT

URIs Everywhere ... 56 / 66

Computer at the Center Hub and Gateway Global Connectivity 57 / 66

Big-Data

Streaming Sensor Data to the CloudCreating Values from Big-Data 58 / 66

Right-Time Stream

Right Info - Right Person - Right Time - Right Place 59 / 66

Cloud Connectivity - Connected to Streams in the Cloud 60 / 66

Augmented Cognition

Augmented Human - Smartphone, Smart Devices - Smarter People 61 / 66

Where are We Headed?

The Not-So-Distant FutureJust Imagine the Possibilities ..

100 GHz - 100 GB - 100 Mbps - 100 Sensors 62 / 66

63 / 66

Keywords[Golding]

Right-Time Augmented Cognition

Digital Immersion

Person + Right-Time Computer !=Personalized Computing Person + Right-Time Computer = NewPerson

Refs

64 / 66

References1. From Apples to Augmented Cognition2. VisionMobile - Business Models of Mobile Ecosystems3. Paul Golding, Connected Services: A Guide to the Internet Technologies Shaping the Future

of Mobile Services and Operators, John Wiley & Sons Ltd., 2011, ISBN 978-0-470-97455-14. Apple iPhone Revenue by Quarter 2007-2016 | Statistic5. ITU - ICT Facts and Figures 20156. Ericsson Mobility Report7. The Mobile Playbook

65 / 66

66 / 66

ENDDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA