JANUARY INFOGRAPHICS RTB/BIG DATA PLANNING ANALYTICS TRENDS CES 2013 TRENDS Best Choice Reviews EXPLORING THE CONSUMER MEDIA UNIVERSE Nielsen LOCAL DIGITAL ADS TAKE CENTER STAGE FOR SMBS eMarketer PLAY VS. STREAM: THE MODERN GAMING CONSOLE Nielsen COMING AND GOING ON FACEBOOK Pew Internet BORRELL: ONLINE ADS TO SURGE 31% MediaPost WORLDWIDE, MORE MONEY GOES MOBILE eMarketer MOBILE, SOCIAL LEAD SHIFT FROM TRADITIONAL TO DIGITAL eMarketer THE DEMOGRAPHICS OF SOCIAL MEDIA USERS Pew Internet WINTER 2013 GREENBOOK RESEARCH INDUSTRY TRENDS Greenbook 18 CART ABANDONMENT RATE STATISTICS Baymard THE QUESTION ALL SMART VISUALIZATIONS SHOULD ASK HBR DOES GENDER MATTER? Nielsen MEASURE AND MAXIMIZE THE IMPACT OF ONLINE ACTIVITY ON OFFLINE SALES Rocket Fuel TEENS AND TECHNOLOGY 2013 Pew Internet KEY DIGITAL TRENDS FOR 2013: WHITHER THE BRAND? eMarketer THIS YEAR NEXT YEAR — INTERACTION 2013 GroupM REVENUE OUTCOMES MATTER TO ONLINE ADVERTISERS Forrester BIG DATA: WHAT’S YOUR PLAN? McKinsey 3 MISTAKES THAT PREVENT RETARGETING SUCCESS Rocket Fuel DO DISPLAY ADS INFLUENCE SEARCH? Harvard Business School VIDEO MONETIZATION REPORT Freewheel Rocket Fuel delivers the only programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI. 10 QUESTIONS ABOUT PROGRAMMATIC BUYING Rocket Fuel $ LEGEND Blog Post Study Whitepaper Infographic Login/Purchase Required Demographics AI/RTB/Machine Learning Trends/Forecasting Mobile Social Media Video $ ROI/Spending Q1 2013 As you may recall from our round-up of the best research of 2012, we’re big fans of whitepapers, infographics, and pretty much anything we can learn from. Here are some of our favorites from 2013 so far. Click on the boxes below to view the listed studies. LONGER ONLINE VIDEOS SEE MORE ADS, HIGHER COMPLETION RATES eMarketer YOUR BIG DATA VALENTINE Rocket Fuel Put Advertising That Learns™ to work for your brand. [email protected] | 888-717-8873 | @rocketfuelinc $ DIGITAL & SOCIAL MEDIA IN THE PURCHASE DECISION PROCESS The ARF MOBILE DISPLAY AD TYPES eMarketer US DIGITAL SHOPPERS AND BUYERS, 2010 - 2016 eMarketer US INTERNET USERS 2013 eMarketer HEALTH ONLINE 2013 Pew Internet $ DIGITAL INFLUENCE HOW THE INTERNET AFFECTS NEW PRODUCT PURCHASE DECISIONS Nielsen $ VIEWABILITY FAVORS PERSISTENT RICH MEDIA FORMATS eMarketer MARKETING SCIENCE: FROM DESCRIPTIVE TO PRESCRIPTIVE IBM UNLOCKING THE VALUE OF PERSONAL DATA Word Economic Forum (with Boston Consulting Group) UNIQUE IN THE CROWD: THE PRIVACY BOUNDS OF HUMAN MOBILITY Nature FEBRUARY MARCH MARCH ADVERTISING MADNESS Ocean Media