Trend Report: Health and Wellness

Trend Report: Health and Wellness

Elaine A. Johnson – Sr. Director, Business Elaine A. Johnson – Sr. Director, Business InnovationInnovation

2010 Florida Boomer Lifestyle Conference

April 15, 2010

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What’s On Our Mind?Boomers are worried about cost and access to healthcare

They have lost more in retirement than any other generationHealthcare costs are still increasingHealthcare reform just passed….what does that mean?

Boomers are, or will be, struggling with chronic conditionsOver 60% of adults ages 50 to 64 who are working (or have a working

spouse) have been diagnosed with at least one chronic health condition

Boomers will not accept slowing down or pain as a natural part of agingAre able to incorporate health and wellness strategies into their livesMore likely to seek changes and be open to abandoning previous habits

Boomers are working hard at “staying young” Remain engaged with what is new and vitalWilling to invest in combating the appearance of age

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(Source: Bringing Up Baby Boomer; The Hartman Group)

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How does this translate to changes in our health models

for Boomers?

“Are we keeping up with our customers?”

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What Boomers Want Out Of Healthcare

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Start with Access

Unlike their “invincible” younger counterparts, Boomers recognize the value of healthcare and value access to quality doctors

Reform is great for the ability to get coverage, however access may become even more of a challenge

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Help Me with Prevention

Biometrics: traditional measures are important to know and track, but they will want to know their meaning and personalized information that can help them manage and direct positive future outcomes

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prevention

Fitness: daily exercise is a must in order to propel wellness and maintain good health for both the mind and body. Boomers will pursue physical activity and believe it is essential to leading a healthy lifestyle and to minimize potential healthcare expenses later

Nutrition: the desire for healthy eating habits is directing Boomers toward natural health foods and supplementation. Decisions about what supplements to take are obtained mainly through self-diagnosis. It is also a line of defense against obesity.

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It’s About Information

There is an increased interest by consumers to maintain their health through independent actions (taking health care to self care). They see the value in actively learning about living healthy lifestyles:

• Experiencing continued growth in online content and social media as a means to discover health information; leverage multiple resources to build their “health knowledge”

• Use the knowledge to strategize a more focused plan to fight the “traditional” aging process

• May even delay care decisions while they independently search for the best treatments and prices on a global basis

• As the main users of Personal Health Records, they are empowered to engage with and take more control of their healthcare, resulting in better and more cost effective outcomes

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It’s About Control

There needs to be four fundamental health care transformations:

• Information convergence – health records available electronically; accessed when and where they are needed

• Care anywhere, anytime – telemedicine; specialty eConsults; patient-centered medical homes

• Prevention – prediction and tailoring from disease to health

• Wellness – integrated and tailored care; to be a lifelong partner in health beginning with a comprehensive wellness evaluation documented through an EMR

-Larry Keeley, Doblin

Boomers will seek a health model that is focused on participation rather than consumption, evolving the role of the patient

laboratory subjects customers PARTNERS!!

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BCBSF Vision for Health and Wellness

A medical delivery system that evolves from an illness to a wellness model

Incentives for preventive medicine and wellness offered to both patients and providers

Steady does of wellness education that begin at an early age and continue through one’s entire educational career (and life stages)

Healthcare financing that rewards both the practitioners and consumers who achieve the best health outcomes.

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-BCBSF Vision of Reform

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BLUE Today

FloridaBLUE stores are retail health centers that offer consumers the ability to: Talk with a nurse about their doctor’s treatment options Find out how their benefit plan will cover a service Learn how a health savings plan can save them money Shop for a health care plan that fits their budget Compare costs on health care services and prescriptions Research doctors and hospitals Check their health with a personal health assessment

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Jacksonville

Orlando

Miami

Tampa

Ft. Lauderdale

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BLUE Tomorrow

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Through a deep understanding of the consumer and their needs/goals, offerings are continuously developed to provide convenient access and solutions to help them meet their evolving health objectives.