Treatment Program Alumni Services Coming of Age: Beyond the Picnics 39 th International Winter Symposium Harmony Recovery in the Rockies® Community & Alumni.

Treatment Program Alumni Services

Coming of Age: Beyond the Picnics

39th International Winter Symposium

HarmonyRecovery in the Rockies®

Community & Alumni Relations OfficeMarvin Ventrell, JD

Director

The Mission of Alumni Services

Fund Development?

Cultivating Referral Sources?

Visibility Source?

Promoting Fellowship?

Alumni Service as a Component of Treatment Mission

We should view Alumni Service as a Substantive Component of the treatment process

Then, Alumni Service Mission becomes the same as the mission of treatment

“To Provide the Means of Recovery from the Disease of Addiction”

Continuum of Care Model Justifies this Approach

Lesson of past decades:

Addiction is a Chronic Disease

Characterized by Relapse

Recovery is an Ongoing Process

Success is Dependent of Continuum of Care

AND Alumni Services provide an ideal, if not the best, mechanism we have for ongoing care communication and service delivery

Moving from Entertainer to Recovery Service ProviderSo we need to build structures that

allow for effective service delivery

Traditional Collegiate Alumni Model may not be the best model anymoreIt’s mission is not continued primary

purpose. i.e. education (education is not a chronic disease)

Our model building starts with Disease and Recovery concepts

Addiction is a Chronic DiseaseASAM Definition

Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry….

….characterized by inability to consistently abstain, impairment in behavioral control, craving, diminished recognition of significant problems with one’s behaviors and interpersonal relationships, and a dysfunctional emotional response.

Like other chronic diseases, addiction often involves cycles of relapse and remission. Without treatment or engagement in recovery activities, addiction is progressive and can result in disability or premature death.

Recovery: SAMHSA Definition 2011

A process of change through which individuals improve their health and wellness, live a self-directed life, and strive to reach their full potential….

Recovery emerges from hope. Recovery is person-driven. Recovery occurs via many pathways. Recovery is holistic. Recovery is supported by peers and allies. Recovery is supported through relationship and social networks. Recovery is culturally-based and influenced.

Alumni Services Emerging Role in 21st Century Addiction

Treatment

“Agents in the Process of Client Change”

Building 21st Century Alumni Service Programs

Can’t happen without full institutional buy in

Board, CEO, Clinical Team, Administrative Team, Aftercare Team

Requires Staff, Time, and Resources

WE, as Alumni Service Staff have to MAKE IT HAPPEN

Operating Plan

Develop a comprehensive operating plan that demonstrates value to client / agency mission

Harmony CARO Operating Plan FY 2012-2013

Mission

CARO Within Harmony’s Organizational Structure

CARO Objectives

CARO Functions

Budgets

CARO Staff

Current Community and Alumni Environment

CARO Activity Describes 65 Activities under 4 areas: ARP, CR, MP,

M&A Description, Staff, Operative Date

Strategic Plan Objectives cross referenced

Join the Professional Association

http://tpascommunity.com TPAS Group on Linked InTPAS on Facebook2013 TPAS Collaborative

Alumni Program:Blending Various Program Activity

Alumni Program ActivityStarts with Relationship Building in

Primary CareContinues with Coordination with

Aftercare

Program:Alumni Launch2 Hours Each Week with Launching Clients

Entire Alumni Staff In the Board Room

Description of Alumni Services as part of holistic treatment approach

Reinforcement of primary care process

Description of Alumni / Aftercare Services

Self Disclosed Aftercare Plan among Peers!

Program:Mobile Phone App

Carry Harmony With You

Harmony Alumni Aftercare App

Check in Dailey to Stay Sober

Receive your Progress Report

And get Harmony Alumni Fellowship News / Events

http://vimeo.com/49799710

Program:Mobile Phone App Functions

Check in9 Questions

Lifelines

Reminders

Goals

Report / “Soberometer”

Program:Blogging

Harmony Alumni Recovery Blog

Today: Hawaii Marijuana Bill 150 Follows in Colorado Footsteps

http://blog.harmonyfoundationinc.com/2013/01/colorado-marijuana-addiction-treatment.html

Program:Alumni Advisory Board (AAB)Volunteer Alumni Advisory Board

Provides the pulse of alumni population

Meets 2 times per year

Key to visibility and participation

First Activity: Self SurveyWhat do we want from Harmony?

Program:Alumni & Client Interaction

Weekly Alumni Dinner Speaker

Community Connection Program

Group and 1 to 1 Sessions

Alumni Reunion Weekend Activity

Program:Web and Social Media Communication

Webwww.harmonyfoundationinc.comwww.harmonyfoundationinc.com/alumni

Social Media

Email BlastingConstant Contact

Program Measurement

Client Success MeasuresMobile AppHarmony Data Tracking Program

Client Communication MeasuresDirect Institutional Surveys (AAB Activity)Site Analytics

Google for Web SiteFacebook AnalyticsConstant Contact Analytics

Web Site AnalyticsSite Usage

Google Analytics 

Period Covered04/23/12– 05/23/12

Previous 30 days Comparison03/23/12- 4/22/12

Difference

Visits 3531 3517 +0.40%Unique Visitors 2563 2475 +3.56%

Page Views 11,263 11,350 -0.77%

Avg.  # Pages Visited 3.19 3.23 -1.16%Bounce Rate 39.25% 40.26% -2.51%

Average Visit Duration 2:55 3:30 -16.70%New Visits percentage 64.80% 64.37% +0.66%

Facebook Analytics

https://www.facebook.com/HarmonyFoundation?sk=page_insights

15 Census SourcesNo. 1 = Alumni

Give ‘Em What They Want

Harmony FoundationRecovery in the Rockies®

Community & Alumni Relations Office

Marvin Ventrell, JDDirector, Community & Alumni Relations Office

1600 Fish Hatchery RoadEstes Park, CO 80517

[email protected]

www.harmonyfoundationinc.com/alumni