Treadmill Talk Show - Exercise Boosting Creativity

Harri Pasanen, Strategist, N2, 02/12/16

AD INDUSTRY HAS CHANGED DRAMATICALLY

OVER THE YEARS

BUT WORKING METHODS HAVEN’T

WE DON'T LEAVE THE INDUSTRY BECAUSE OF PARTYING TOO HARD

IT'S THE BACK PAIN THAT'S KILLING US

WHEN WE SIT, WE DON’T USE OUR FULL

CREATIVE CAPACITY

30 MINUTES OF EXERCISE CAN BOOST CREATIVITY

FOR HOURS*

* Aerobic Exercise and Cognitive Creativity: Immediate and Residual Effects, Creativity Research Journal, 2005

THOSE WHO EXERCISE THINK MORE CREATIVELY THAN THOSE WHO DON’T*

* The impact of physical exercise on convergent and divergent thinking, Frontiers in Human Neuroscience, 2013

THEORY WAS TESTED LIVE IN FRONT TOP CREATIVE

MINDS AROUND EUROPE*

* eurobest – The Festival of European Creativity, 2016

SPEAKERS SOLVED A BRIEF WHILE RUNNING

ON TREADMILLS*

* Harri Pasanen, N2 & Jyrki Poutanen, TBWA\Helsinki

MATERIAL FROM THE SESSION:

EUROBEST.COM AND TWITTER.COM/EUROBEST

THANK [email protected]