TRC Partnership Deck (Generic)

part of the Daily Beat Network

MEDIA KIT 2014trc.daily-beat.com/

PASSION UNITES US ALL

ELECTRONIC

OF THE

IS THE

MILLENNIALGENERATION

ROCK AND ROLLDANCE MUSIC

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EDM FANS

LOVETALKINGABOUT EDM

30%EDM fans talk aboutevents and concerts

more than othermusic fans

11X/DAYEDM fans Tweet

compared to 1.85x/dayfor an average user

52%EDM fans tweet

about music

more than othermusic fans

LOVE THE LIFESTYLE,NOT JUST THE TALENT

Unlike other music fans,EDM fan conversation is more

about the lifestyle than thespecific artist

trc.daily-beat.com 3Stats via Eventbrite and Mashwork: "The Social DNA of EDM Fans"

THE TRUTH ABOUT TODAY’S FANS:

THE ONLINE EXPERIENCE

THE OFFLINE EXPERIENCE=

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TORONTO RAVECOMMUNITY

www.daily-beat.com 5

TORONTO’S #1ONLINE EDMEXPERIENCE

THE TRC UNITES TORONTO EDM FANS

trc.daily-beat.com 6

SHARE IN THEEXCITEMENT

THE SHOWBEFORE

INTERACT WITHTHE CROWD

THE SHOWDURING AFTER

SHARE THE MEMORIES GREATER AUDIENCE

THE SHOW

WITH A

DANCE MUSIC

YOU+TRC =

POWERFULAMONG THE

FASTESTDEMOGRAPHIC INYOUTH CULTURE

ASSOCIATION

GROWING

trc.daily-beat.com 7

COMING WINTER 2014

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TRC WEBSITE ENHANCEDSOCIAL MEDIA

INFLUENTIAL EDM MINDSEDITORIAL FEATURING TORONTO’S MOST

ALL EDITORIALINTEGRATED FACEBOOK POSTS ON

BANNER ADSUPCOMING EVENTS, VIP PACKAGES, BRAND PARTNERS, ETC.

FULL SITE TAKEOVER

EMBEDDED FACEBOOK FEEDON THE HOMEPAGE (INCLUDING BRANDED/SPONSORED CONTENT)

AGGREGATE TWITTER FEEDWITH @TORONTORC, #TORONTORC, PINNED SPONSORED TWEETS, ETC

INSTAGRAM FEEDAGGREGATING TRC’S FEED WITH UPLOADEDIMAGES VIA RELEVANT HASHTAGS

(BRANDED EVENT POSTERS)

COMING WINTER 2014

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WEEKLY PODCASTS GLOBAL REACHBEST AND UPCOMING TALENTTO FEATURE TORONTO’S

BRAND MESSAGINGCONTAINED IN THE INTRODUCTIONOF THE SHOW

FULL SITE TAKEOVER

SYNDICATED STREAMOF WORLDWIDE EDMNEWS FROM

INTEGRATED PODCASTARTWORK

AND INBOUND TOURING ARTISTS

A LOCAL COMMUNITY WITH GLOBAL REACH

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THE FOREFRONTOF BREAKING EDM NEWS & THE CULTURAL REVOLUTION

40,000+ FACEBOOK FANS

825,450 visitors/month(Q2 average between April and June)

30,000 MEMBERS

HIGHLY ENGAGED & CONVERSATIONAL

OF TORONTO’S EDM COMMUNITYTHE HEART AND SOUL

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THE TRC IS: ENGAGEDUNIFIEDINTEGRATED

trc.daily-beat.com 12MILLENNIAL

APPLICABLETRC-SYNDICATED CONTENT ON DAILY BEAT

OF MAJOR EVENTS

PRE, DURING,& POST COVERAGE

ON THE PODCAST

FEATUREDGUEST MIXES SONG

PREMIERES

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- FIRST PREMIERE-ONLY PLATFORM FOR ARTISTS.- CUSTOM DESIGNS/BRANDING- SOUNDCLOUD INTEGRATION

FIRST

TRC/DB + YOU =GLOBAL REACH

trc.daily-beat.com 15MILLENNIAL

APPLICABLEDAILY BEAT - A TRUSTED SOURCE IN TORONTOWEB STATS FOR PAST 30 DAYS

26,342SESSIONS

16,007NEW USERS

BOTH RANK 2NDAMONGST ENGAGED CITIES

(behind NYC andahead of LA)

WEB METRICS

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NEW YORKTORONTOLOS ANGELES

SESSIONS % NEW SESSIONS NEW USERS

30,71326,342

10,891

21,31816,007

7,664

69.41%60.77%

70.37%

KEY TAKEAWAYSTORONTO IS THE SECOND MOST ENGAGED CITY ON DAILY BEATDAILY BEAT RETAINS MORE READERS FROM TORONTO THAN NY OR LA

COMPETITIVE ANALYSIS by Alexa Rank

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DJMAG.CA DAILY-BEAT.COM BUNKINTHETRUNK.COM

10,891 7,664

23,580 48,985 2,126,909(Canadian rank) (Canadian rank) (worldwide rank)

20% OF DJ MAG CANADA’S WEB TRAFFIC IS CANADIAN

16.9% OF DAILY BEAT’S WEB TRAFFICIS CANADIAN(no Canadian targeting implemented)

Bunk In The Trunk does not acquire enough traffic to provide these metrics

With emphasis on

we expect our traffic to overtake DJ Mag Canada

Toronto-focusedcoverage and editorial,

GET THE COMMUNITY INVOLVED!

CONTACTANDREW SALMON

CHIEF MARKETING [email protected]

(647) 927-1307