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Hotel Recommendation Engine Stefanos Vasdekis Co-Founder [email protected] @vasdekis stefanos007 John Nousis Co-Founder [email protected] @jnousis jnousis Atlantis, The Palm, Dubai
24

Travelmyth at Open Coffee Athens LXXII, Tourism

Jul 17, 2015

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Page 1: Travelmyth at Open Coffee Athens LXXII, Tourism

Hotel Recommendation Engine

Stefanos VasdekisCo-Founder

[email protected]@vasdekis stefanos007

John NousisCo-Founder

[email protected]@jnousis jnousis

Atlantis, The Palm, Dubai

Page 2: Travelmyth at Open Coffee Athens LXXII, Tourism

What is Travelmyth?

The hotel search engine where people find recommendations for the best hotels based on what they like.

Page 3: Travelmyth at Open Coffee Athens LXXII, Tourism

Select what you like

From 55 categories

Beachfront Spa

Golf

Boutique Historic

Castle Dog-Friendly

Gourmet

Romantic Ski

Page 4: Travelmyth at Open Coffee Athens LXXII, Tourism

Limit your search to a Region

Page 5: Travelmyth at Open Coffee Athens LXXII, Tourism

Get the Results

Page 6: Travelmyth at Open Coffee Athens LXXII, Tourism

Read the Answers

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Enter your Dates

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Get the Prices

Page 9: Travelmyth at Open Coffee Athens LXXII, Tourism

Check all Available Deals

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Go to the Booking Site

Page 11: Travelmyth at Open Coffee Athens LXXII, Tourism

The Landscape in Online Hotel Bookings

OTAs: aggregate hotels, offer bookings and verified reviews

Meta-Search Engines: aggregate OTAs, compare prices

Hotel Websites: offer information and bookings

Page 12: Travelmyth at Open Coffee Athens LXXII, Tourism

Our Positioning

We’re a meta-search engine that

focuses on recommendations

Photo courtesy: LUX* Maldives

Page 13: Travelmyth at Open Coffee Athens LXXII, Tourism

Travel Sites add Meta-Search

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OTAs becoming Meta-Search Engines

They also acquire Meta-Search Engines…

Page 15: Travelmyth at Open Coffee Athens LXXII, Tourism

Travel Sites offer Recommendations

Page 16: Travelmyth at Open Coffee Athens LXXII, Tourism

Meta-Search Engines offer Recommendations

Page 17: Travelmyth at Open Coffee Athens LXXII, Tourism

OTAs offer Recommendations

Page 18: Travelmyth at Open Coffee Athens LXXII, Tourism

Hotel Sites offer Recommendations

Page 19: Travelmyth at Open Coffee Athens LXXII, Tourism

We rank – We do not filter

• We rank 600.000+ hotels in 55 categories• Different approach in each category

Some examples:

Spa Ski Nightlife

Page 20: Travelmyth at Open Coffee Athens LXXII, Tourism

More Reasons to Use Travelmyth

• Valuable content

• Unique categories

• More hotels than any single OTA

Our users can discover hotels that they’ll really like butwould never have discovered by using the old methods.

Page 21: Travelmyth at Open Coffee Athens LXXII, Tourism

Our Business Model

The same successful model that big travel meta-search engines use:• Commissions on bookings• Pay-per-click• Advertising

Page 22: Travelmyth at Open Coffee Athens LXXII, Tourism

Our User Acquisition Strategy

Earned:• SEO• Social• Press

Paid:• PPC• Display advertising

Partners:• Widgets for affiliates

Ashford Castle in Ireland, photo from Elzbieta Sekowska, Shutterstock

Page 23: Travelmyth at Open Coffee Athens LXXII, Tourism

Our Current Stage

After 6 months live plus 6m in private beta (2,5y in total):

• Product validation• Team of 2 plus freelancers who work online• Self-Funded• Running marketing experiments• Main markets so far: UK, Switzerland• Monitoring usage and improving product• Chasing key deals

The W Hotel in Barcelona by Ricardo Bofill

Page 24: Travelmyth at Open Coffee Athens LXXII, Tourism

Your Questions

Thank you!

Stefanos [email protected]

@vasdekis stefanos007

John [email protected]

@jnousis jnousis

[email protected]/newsletters

travelmyth.com/blog

Keep in touch:

travelmyth

Photo courtesy: LUX* Maldives