Travel Meadowhall… Mobility Management
Mar 27, 2015
Travel Meadowhall…Mobility Management
Property Overview and Location Property Overview and Location
One of the Super Regional Shopping Centres in the UK.
Key factors;
• 4.8km east of Sheffield City Centre
• Easy access to M1 and public transport
• 140,000m² (1,500,000sqft) of flexible retail space
• Densely populated catchment area
• Over 300 units (quality and variety)
• 18 years of strong trading since opening in 1990
• Bus, Train, Tram and Coach Interchange
• Almost 10,000 free car parking spaces
The Meadowhall Shopping CentreThe Meadowhall Shopping Centre
• Opened 4th September 1990
• Fully enclosed twin level mall
• Gross lettable area - 138,379m² (1,489,516sqft)
• Valued at £1.4 billion
• 213 Retail shop units• 10 Anchor Stores • 34 Restaurants and cafes
(with seating for 3,300)• 26 Speciality kiosks• 25 Mall kiosks• 11 Screen cinema
• Employees up to 7,000 people
• Has up to 25 million customer visits per year
• Owned by British Land since 1999
• 74 acres of undeveloped land surrounds Meadowhall
Innovation … The Source Innovation … The Source
• Unique on-site training and conference centre
• Training and development facilities
• Available to local community and local businesses.
• Focus on increasing individuals’ confidence and potential
• Aids recruitment and retention of staff
• Dedicated Tram stop connection to the City and Meadowhall Interchange
Opportunity … River Don District Opportunity … River Don District
• Maximise the Area’s Natural Heritage Value
• New Investment in Residential, Business and District Communities
• Mitigate impact of development using the Bruntland principle
• Develop an integrated Sustainable Transport Strategy
• Create movement opportunities and enhance choice
• Improve the local environment
• Move towards better Air Quality
Why Mobility Management Why Mobility Management
• Congestion will further increase on the roads already close to capacity. • Economy can affect delivery costs, employee retention and customer visits.
• Land use and planning obligations require the minimum car parking spaces
• Meadowhall sits within an Air Quality Management Area
• Meadowhall has strong underlying CSR strategic principles.
• Meadowhall is unique in its offer of Sustainable Travel Choices
• Why it makes good business sense…
• TELECONFERENCING AND VIDOECONFERENCING - reduces the travel costs and lost business hours for head office contact in London
• CAR / BIKE POOLING - reduces mileage claim allowance• DISCOUNT TICKETS - increase moral amongst staff and staff retention • COMPRESSED HOURS - reduces ‘Controllers’ commute by over 10%• CAR SHARING - is at a rate of 16% at Meadowhall... More spaces!• CARBON FOOTPRINT - indicated our reduction in ‘business’ travel
miles is greater than our business carbon footprint for 2006 / 07 • CARBON ‘FREE’ SECURITY PATROLS – Will be the first in our industry• CARBON NEUTRAL FUELS - means our business can significantly
reduce our carbon impact in 2009
ACTIVE TRAVEL PLAN & ENVIRONMENTAL MANAGEMENT
Travel is our BUSINESS…
• The Environment Strategy…
• MEADOWHALL TRANSPORT PLAN -Transport Infrastructure (2000)• ISO 14001 - Environmental accreditation (2001)• ARC - Consolidation centre for retailers (2002)• RESOURCE RECOVERY CENTRE (RRC) - Waste recycling plant
(2005)• BIODIVERSITY ACTION PLAN - Habitat protection (2005)• SUSTAINABLE ENERGY SOURCE - Renewable electricity (2005)• RAIN WATER HAVESTING AND BORE HOLE - Less water (2006,
2007)• MEADOWHALL 2nd GENERATION TRAVEL PLAN - ITB (2007)• PATROL CYCLES - Increased efficiency & carbon free (2008)• FUEL CELL TECHNOLOGY - Electric patrol vehicle (2009)• BIO DIESEL - Fuel own vehicles from our waste (2009)
Organisation alignment…
• What a partnership with the Highways agency and other key partners in the transport industry brings…
• ATLAS – to understand current traffic conditions and planned events• TRAFFIC CONTROL CENTRE – provides updates• TRANSPORT DIRECT – Journey planning service with carbon
conversion across all forms of transport on websites• ITB – Programme to promote travel behaviour changes across the
business district• AREA TRAVEL PLAN – Sustainable travel choice development across
business districts• NBTN – A national business exchange network of good practice • LOCAL AUTHORITY – Resources, expertise, services and an
implementation tool for delivery of business community benefits
Interagency Strategic Alignment…
Interagency strategy for change…
How did this work… Employees
• Introduced the concept of making small changes • Populated a bespoke website aimed at the Retail Partners and there employees
• Set up a ‘Travel Service Network’ for Retail Partner Managers
• Set up a ‘stakeholder’ meeting
• Reviewed the DfT guidance to see what could be achieved
• Set SMARTER targets and objectives guided by the HA’s ITB programme and JMP
• Engaged with the SYPTE business support team called TOPS
• Launched the ‘Employee Travel Shop’ service
During the first year to September… 2008
• Over 400 staff requested a personal travel plan and over 600 had ‘try-before-you-buy’ tickets or car quit kits• £50,000 worth of discounted tickets sold to employees of over 100 Retailers
• Car share data base for employees with terminals in store and our reception to register online• the first 15 people who have registered can save 6 tonnes of C02 and a £1000 • 37 people joined the Biker User Group (BUG ME)• Dr Bike Sessions increased to monthly for Staff, Customers and the Community
• 15 volunteered to cycle as part of the job • 5 employees per month reported changing travel behaviour from SOC journeys
How this works… Customers
A picture says a thousand words …
Key Outcomes...
Employees: Target of 10% modal shift by 2011• 37 employees joined the Bike user group in 2008 and stand usage was up by
50%
• 2500 (+) were engaged in ‘Travel initiatives’ during the year 2008 and almost 1000 took part
• 1% of employees reported changing there travel mode (during March – September 2008)
Customers: Target of 14% modal shift by 2011• 2004 compared to 2006 - indicated a 1.1 % increase in Public Transport usage
= 330,000 additional journeys
• 2006 compared to 2008 - indicates that 90,000 less cars occupied the car parks
• 2007 compared to 2008 - the X78 service reported a 36% increase in usage at the Interchange
• 2008 (September to December) - indicates car occupancy levels between 2.4 and 3.4 on the peak shopping days with public transport usage up to 20%
Cost Benefit Analysis…
Project costs 2006 to 2008 • £18,000 from S106 existing transport budget
– £4,500 from Energy Savings Trust Grant– £6,000 from Bus and other transport operators – £10,000 from Other internal budgets
Cost for 2008 to 2009 • £32,000 from S106 existing transport budget allocated in 2008/09 for new projects
– £10,000 from Bus and other transport operators– £ 3,000 from Other internal budgets
Business Benefits (per annum)• 20% efficiency savings on external patrols – £3,000• 30% reduction in business travel forecast (2006/07) – 10 tonnes of CO2• 90% renewable sourced biodiesel for on-site vehicle usage – 300,000 litres of fossil
fuels• 100% saving on land fill taxes – 1,800 tonnes of waste diverted• 45% reduction in Water Usage – £28,000 litres of valuable drinking water• After payback potential savings in the region of £200,000
Lessons learnt:• Commitment is everything• If at first you don’t succeed … be persistent!
THANK YOU
Alice Truswell
Transport and Environment Manager
Meadowhall Centre Ltd
Management Suite, 1 The Oasis, Meadowhall Centre. Sheffield S9 1EP
Tel: 0114 235 4508