Travel Destinations 3 Learning Unit 2: NORTH AMERICA Hawaii Session to complete module: 7-29 Current session: 22-23- 24 Date: 14-3-13 / 15-3-13.

Travel Destinations 3

Learning Unit 2: NORTH AMERICAHawaii

Session to complete module: 7-29Current session: 22-23- 24Date: 14-3-13 / 15-3-13

Learning Objectives • Provide information relating to airports at the various destinations within the

continent. • o Describe weather patterns existing at the various destinations within the

continent. • o Discuss transportation available at the various destinations within the

continent. • o Describe the popular tourist attractions and places at the various

destinations within the continent. • o Evaluate the lodging options available at the various destinations within the

continent. • o Compile a personalised itinerary of the tourist destinations. • o Justify factors that motivate visitors to visit the destinations across the

continent. • o Analyse the possible misgivings concerning destinations across the

continent. • o Apply sales strategies to sell destinations within the continent.

1) Introduction

• Tens of thousands of tourists – cross the Pacific Ocean each week to visit Hawaii.

• Hawaii – known for its sweet, gentle and majestic islands of the world.

• 321 Hawaiian Islands• But only 6 attract tourists – Kauai, Oahu,

Molokai, Lanai, Maui and Hawaii ( called Hawaii`s Big Island)

1) Introduction

• Each of these islands have their own personality: • Kauai – wettest and most tropical• Oahu – bustling centre of tourism and

commerce. • Molokai and Lanai – sleepy little islands of the

tourists path.• Maui – great resorts and breathtaking beauty • Hawaii – boasts active volcano`s • Capital of Hawaii – Honolulu (Oahu)

2) Airports • Main Airport - Honolulu International Airport,

Kahukui (OGG) and Kona Airport (KOA) • Main Carrier - Hawaiian Airlines • However Hawaiian Airlines – provides inter

islands flights as well. • Many North America and foreign carriers –

service the Island. • Some airlines permit travellers to stop at Hawaii

at no charge. • Most flights are from US Main Land – Honolulu.

2) Airports

• To Honolulu – 5 hour flight West Coast and 11 hours from New York.

• Some carriers operate non stop flights from the mainland to other islands in Hawaii.

• A lot of small planes that fly tourists into scenic but hard to access canyons – Hawaii Big Island, Maui and Kauai.

3) Other modes of transport • Sometimes – passengers can sail from US

Mainland to Hawaii. • Cruise ships – act as portable hotels when

undertaking cruises around the islands. • Bus services – is convenient in Oahu• But car rental should be hired for all other

islands. • Public transport is not very good. • Atlantis Submarines – unusual way to experience

the waters of Oahu and Maui• Canoes, yachts, boats – can be arranged upon

arrival.

4) Weather Patterns

• Climate does not vary all year (stays relatively the same).

• It is generally hot and humid – strong winds keeps the islands breezy and pleasant.

• In winter – its can get cool at night. There is a lot of rain – However this is a peak tourist season.

• Summer – less rain, greater heat but also busy.

4) Weather Patterns

• Spring and fall – less crowed. • Hurricanes – reach Hawaii in late summer, early

fall. • Weather does vary from place to place. • Western part of islands – dry • East and central mountains – frequent rain. • Kauai's tourist areas – tend to be wet and rainy. • Mauna Kea Mountain (Hawaii`s Big Island) –

winter its is snow capped, sometimes offers skiing.

5) Important Places 5.1) Oahu

• Most visited and most populated island. • Honolulu – central transportation hub. • Business conducted – downtown Honolulu. • Tourists – stay in Waikiki.• Waikiki- offers hotels, stores and restaurants.

This beach community has undergone a billion dollar facelift (restoration).

• North Shore – less populated, famous for its surfing. Often cloudy or raining but on a sunny day – good alternative to crowded Waikiki.

5.1) Oahu

• Other attractions:• The Polynesian Cultural centre – near the

town of Laie – villages, crafts and try to show Pacific Island life.

• Hanauma Bay – paradise for snorkelers.• Pearl Harbour – boat ride to the USS in

Arizona. • The Bishop Museum – displays geology and

culture of Hawaii.

5.1) Oahu

• Iolani Palace – principal home of Hawaiian royalty.

• Wainea Bay and Sunset Beach – in North Shore – massive waves for surfers.

• Waimea Valley – picture perfect water falls.

5.2) Maui

• Second most visited island. Beautiful beaches, condos and resorts.

• Kaanapali area – planned development – numerous resorts and hotels.

• North east coast – tropical and spectacular. • Important attractions: • Lahanina – old, picturesque, whaling villages.

Giant Banyan Tree.

5.2) Maui

• The road to Hana – winding and overwhelming drive past waterfalls, pools and vine covered trees.

• Iao Valley State Park – major ancient battles took place.

• Maui Ocean Centre – marine park with underwater viewing tunnels.

• Haleakala – drive to the top is spectacular – especially watching the sun rise. Has the worlds largest dormant (inactive) volcano.

5.3) Hawaii`s Big Island

• Huge Island and has a wide variety of scenery. • Good recommendation for almost anyone.• Important Places:• Kohala and Kona – rapidly developing resort

areas. • Hilo – islands largest city- once a prime tourist

destination, but has lost its appeal – it is now a gateway to volcanic areas.

5.3) Hawaii`s Big Island

• Hawaii Volcano National Park – most famous is the active Kilauea Volcano. Tourist should call beforehand to find out whether they can visit an active lava flow.

• A drive from Hilo – drive through Parker Ranch and than to the moon like lava field of Waikoloa.

• Many of the big island beaches are rocky – therefore it offers fewer water sport activates than other islands.

5.4) Kauai

• Lush, moist and dramatic – what people picture a tropical island to be.

• Hotels are situated – Poipu Beach area, Liheu and Princeville area.

• Important attractions:• The Fern Grotto- Fern lined cliffs and cave. can

be accessed on a short boat cruise up Waialua River – popular site for weddings.

5.4) Kauai

• The Waimea Canyon – Grand Canyon like – can be viewed from a helicopter or plane.

• The Na Pali Cliffs – visitors can see them only if they hike, boat or fly there.

• Hanalei Bay – striking and serene area next to the resort city of Princeville.

5.4) Molokai and Lanai

• Small populations, few attractions and limited lodging choices

• These islands should only be recommended to tourists that want to get way from it all.

• Or who have been to the other islands before. • Molokai – famous for Kalaupapa National

Historic Park – site for famous colony and offers mule trips down a series of cliffs.

5.4) Molokai and Lanai

• Lanai – once a big pineapple plantation, one of the only islands were visitors can mix with locals.

• There are several relaxed but upscale hotels that are located in Lanai.

6) Possible Itineraries

• First time visitors – spend a week in 1 island or split time between Oahu and another island.

• More experienced Hawaiian travellers – can bypass Oahu and visit other islands.

• 7 days – 4 island itinerary via cruise ships – very popular.

7) Lodging Options

• Almost every major hotel chain in the world has numerous properties in Hawaii – Sheraton, Hyatt, Hilton, Marriot.

• Hyatt and Marriott (KAUAI) and Hilton ( WAIKOLOA) – huge properties on the islands.

• There are also Hawaiian based lodging options as well – Outrigger, Resort Quest and Castle.

• Outrigger has OHANA – moderate level brand.

7) Lodging Options

• Resort Quest and Castle – budget and luxury properties.

• Oahu – has most hotels – mostly located in Waikiki.

• Waikiki – popular recommendation for budget minded tourists – lodging is available at all price levels.

• Hotels and Condos – other islands – expensive.

8) Factors that motivate tourists

• They want to visit an exotic and romantic paradise – bit one that is still familiar.

• Has a wide section of accommodation (budget / luxury), flights, independent tours and natural attractions

• Fly-lodge-drive packages – mostly available in Oahu – value for money.

• Climate – predictable – warm and pleasant – even in winter.

8) Factors that motivate tourists

• Water sports and beach activities are readily available.

• Other sports – hiking, tennis, golf and horseback ridding are limitless.

• Visitors have a choice – nightlife of Waikiki or relaxed possibilities of other islands.

9) Possible Misgivings

• Hawaii is too touristy• There's not enough to do• I have heard its expensive• There nothing left of old Hawaii.

10) Sales Strategy

• Hawaii can be a bargain destination. • When you think of Hawaii – you think of

Paradise – however by staying in a budget hotel or having a compact car – this can undermine that feeling.

• Up selling should be appropriate in Waikiki – low cost hotels may leave much to be desired.

• Clients should be up sold an ocean view room.

10) Sales Strategy

• Clients staying in Oahu – should be recommended to include a 2nd or 3rd island stay.

• Travel agent- needs to have knowledge of the character of each island – as most people think that the islands are all the same.

• Up selling clients – to a jeep or convertible – attractive strategy.

10) Sales Strategy

• Cross Selling options – helicopter rides, dinning cruises, submarine rides etc

• Independent tours and inter island cruises – enables you to get bargains for clients and earn commission on the whole package.

• Escorted tours of the island.