Travel and Tourism in Thailand to 2019Historic and forecast tourist volumes covering the entire Thailand travel and tourism sector Detailed analysis of tourist spending patterns in
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
1.1 Key Trends and Issues ..................................................................................................................................................................2
1.1.1 Increase in tourists from emerging countries ............................................................................................................................................ 2
1.1.2 Medical Tourism....................................................................................................................................................................................... 2
1.1.3 Political unrest remains a risk to future growth ......................................................................................................................................... 2
2 Travel and Tourism Sector In Context .................................................................................................. 13
4.1 The Market ................................................................................................................................................................................... 16
4.2.1 Government efforts to promote domestic tourism ................................................................................................................................... 22
4.2.2 Promotional campaigns to attract international tourists ........................................................................................................................... 22
4.2.3 India is emerging as a key source country ............................................................................................................................................. 22
4.2.4 TAT develops marketing action plan for 2015 ........................................................................................................................................ 23
4.2.5 High travel costs hamper outbound travel to Europe and the Americas .................................................................................................. 23
4.2.6 On Track to become a world-class health provider ................................................................................................................................. 23
4.2.7 Political unrest adversely impacting the tourism sector ........................................................................................................................... 24
4.2.8 Increase in foreign investment ............................................................................................................................................................... 24
5.1 The Market ................................................................................................................................................................................... 27
5.2.1 LCCs dominate the market..................................................................................................................................................................... 28
5.2.2 Launch of new routes ............................................................................................................................................................................. 28
6.1 The Market ................................................................................................................................................................................... 32
6.2.1 Hotel density high in key tourist destinations .......................................................................................................................................... 33
6.2.2 Hotel room supply expected to increase ................................................................................................................................................. 33
7 Car Rental ............................................................................................................................................... 36
7.1 The Market ................................................................................................................................................................................... 36
7.2.1 Bangkok and Pattaya are hubs .............................................................................................................................................................. 37
7.2.2 Car rental group expansion .................................................................................................................................................................... 37
7.2.3 New automatic taxi kiosks ...................................................................................................................................................................... 37
8.1 The Industry ................................................................................................................................................................................. 39
11.2 Company Profile: Thai Airways International Public Company Ltd. ............................................................................................. 46
11.2.1 Thai Airways International Public Company Ltd. – company overview .................................................................................................... 46
11.2.2 Thai Airways International Public Company Ltd. – business description ................................................................................................. 46
11.2.3 Thai Airways International Public Company Ltd. – main services and brands ......................................................................................... 47
11.2.4 Thai Airways International Public Company Ltd. – history ...................................................................................................................... 47
11.2.5 Thai Airways International Public Company Ltd.– SWOT analysis ......................................................................................................... 49
11.2.6 Thai Airways International Public Company Ltd. – strengths .................................................................................................................. 49
11.2.7 Thai Airways International Public Company Ltd. – weaknesses ............................................................................................................. 50
11.2.8 Thai Airways International Public Company Ltd. – opportunities............................................................................................................. 50
11.2.9 Thai Airways International Public Company Ltd. – threats ...................................................................................................................... 51
11.2.10 Thai Airways International Public Company Ltd. – key employees ......................................................................................................... 52
11.3 Company Profile: Nok Airlines Public Company Ltd..................................................................................................................... 53
11.3.1 Nok Airlines Public Company Ltd. – company overview ......................................................................................................................... 53
11.3.2 Nok Airlines Public Company Ltd. – main services ................................................................................................................................. 53
11.3.3 Nok Airlines Public Company Ltd. – key employees ............................................................................................................................... 53
11.4 Company Profile: Bangkok Airways Co., Ltd. ............................................................................................................................... 54
11.4.1 Bangkok Airways Co., Ltd. – company overview .................................................................................................................................... 54
11.4.2 Bangkok Airways Co., Ltd. – main services ............................................................................................................................................ 54
12.3 Company Profile: InterContinental Hotels and Resorts Thailand ................................................................................................. 60
12.3.1 InterContinental Hotels and Resorts Thailand – company overview ....................................................................................................... 60
12.3.2 InterContinental Hotels and Resorts Thailand – main services ............................................................................................................... 60
12.5 Company Profile: SERENATA Hotels & Resorts Group Thailand ................................................................................................ 62
12.5.1 SERENATA Hotels & Resorts Group Thailand – company overview ...................................................................................................... 62
12.5.2 SERENATA Hotels & Resorts Group Thailand – main services.............................................................................................................. 62
13 Company Profiles – Car Rental ............................................................................................................. 63
13.1 Company Profile: AVIS Rent a Car Thailand ............................................................................................................................... 63
13.1.1 AVIS Rent a Car Thailand – company overview ..................................................................................................................................... 63
13.1.2 AVIS Rent a Car Thailand – main services............................................................................................................................................. 63
13.2 Company Profile: Budget Car and Truck Rental of Thailand ........................................................................................................ 64
13.2.1 Budget Car and Truck Rental of Thailand – company overview.............................................................................................................. 64
13.2.2 Budget Car and Truck Rental of Thailand – main services ..................................................................................................................... 64
13.3 Company Profile: Hertz Thailand ................................................................................................................................................. 65
13.3.1 Hertz Thailand – company overview ...................................................................................................................................................... 65
13.3.2 Hertz Thailand – main services .............................................................................................................................................................. 65
13.4 Company Profile: Thai Rent A Car (1978) Co., Ltd. ..................................................................................................................... 66
13.4.1 Thai Rent A Car (1978) Co., Ltd. – company overview ........................................................................................................................... 66
13.4.2 Thai Rent A Car (1978) Co., Ltd. – main services .................................................................................................................................. 66
13.5 Company Profile: Master Car Rental Co., Ltd. ............................................................................................................................. 67
13.5.1 Master Car Rental Co., Ltd. – company overview ................................................................................................................................... 67
13.5.2 Master Car Rental Co., Ltd. – main services .......................................................................................................................................... 67
14 Company Profiles – Travel Intermediaries ........................................................................................... 68
14.1 Company Profile: A&F Tour Travel Co., Ltd. ................................................................................................................................ 68
14.1.1 A&F Tour Travel Co., Ltd. – company overview ..................................................................................................................................... 68
14.1.2 A&F Tour Travel Co., Ltd. – main services ............................................................................................................................................. 68
14.2 Company Profile: World Travel Service Ltd. ................................................................................................................................ 69
14.2.1 World Travel Service Ltd. – company overview ...................................................................................................................................... 69
14.2.2 World Travel Service Ltd. – main services.............................................................................................................................................. 69
14.2.3 World Travel Service Ltd. – key employees ............................................................................................................................................ 69
14.3 Company Profile: Marwin Tours (Thailand) Co., Ltd. ................................................................................................................... 70
15.1.4 Tourism output per employee ................................................................................................................................................................. 76
15.1.5 Direct tourism output per employee ........................................................................................................................................................ 77
15.1.6 Indirect tourism output per employee ..................................................................................................................................................... 78
15.2.1 Total tourism employment ...................................................................................................................................................................... 79
15.2.2 Direct tourism employment..................................................................................................................................................................... 80
15.2.5 Total gross income generated by total tourism employment ................................................................................................................... 83
15.3.1 Domestic trips by purpose of visit ........................................................................................................................................................... 84
15.3.2 Number of overnight stays – domestic trips ............................................................................................................................................ 85
15.3.3 Total domestic tourist expenditure .......................................................................................................................................................... 86
15.3.4 Average expenditure per domestic tourist by category ........................................................................................................................... 87
15.4.1 International arrivals by region ............................................................................................................................................................... 88
15.4.2 International arrivals by purpose of visit ................................................................................................................................................. 89
15.4.3 International arrivals by mode of transport.............................................................................................................................................. 90
15.4.4 Number of overnight stays – Inbound ..................................................................................................................................................... 91
15.4.5 Total inbound tourism expenditure by category ...................................................................................................................................... 92
15.4.6 Average international tourist expenditure by category ............................................................................................................................ 93
15.5.1 International departures by region .......................................................................................................................................................... 94
15.5.2 International departures by purpose of visit ............................................................................................................................................ 95
15.5.3 International departures by mode of transport ........................................................................................................................................ 96
15.5.4 Number of overnight stays – international trips ....................................................................................................................................... 97
15.5.5 Total outbound tourism expenditure by category .................................................................................................................................... 98
15.5.6 Average outbound expenditure per resident by category ........................................................................................................................ 99
15.6.1 Seats available .................................................................................................................................................................................... 100
15.6.2 Seats sold by carrier type – business travel ......................................................................................................................................... 101
15.6.3 Seats sold by carrier type – leisure travel ............................................................................................................................................. 102
15.6.4 Load factor by carrier type ................................................................................................................................................................... 103
15.6.5 Passenger kilometers available by carrier type .................................................................................................................................... 104
15.6.6 Revenue-generating passenger kilometers by carrier type ................................................................................................................... 105
15.6.7 Revenue per passenger by carrier type ................................................................................................................................................ 106
15.6.8 Total revenue by carrier type ................................................................................................................................................................ 107
15.7.1 Establishments by hotel category ......................................................................................................................................................... 108
15.7.2 Available rooms by hotel category ........................................................................................................................................................ 109
15.7.3 Room occupancy rate by hotel category .............................................................................................................................................. 110
15.7.4 Room nights available by hotel category .............................................................................................................................................. 111
15.7.5 Room nights occupied by hotel category .............................................................................................................................................. 112
15.7.6 Average revenue per available room by hotel category ........................................................................................................................ 113
15.7.7 Revenue per occupied room by hotel category .................................................................................................................................... 114
15.7.8 Total revenue per available room by hotel category ............................................................................................................................. 115
15.7.9 Total revenue by hotel category and customer type ............................................................................................................................. 116
15.7.10 Guests by hotel category and customer type ........................................................................................................................................ 117
15.8 Car Rentals ................................................................................................................................................................................ 118
15.8.1 Market value by customer type and rental location ............................................................................................................................... 118
15.8.3 Rental occasions and days .................................................................................................................................................................. 120
15.8.7 Average revenue per day ..................................................................................................................................................................... 123
15.9.1 Market value by product type ............................................................................................................................................................... 124
15.9.2 Online revenues by type of intermediary or provider ............................................................................................................................ 125
15.9.3 Online revenues by type of tourist ........................................................................................................................................................ 126
15.9.4 In-store revenues by type of intermediary ............................................................................................................................................ 127
15.9.5 In-store revenues by type of tourist ...................................................................................................................................................... 128
15.9.6 Travel agent revenues from domestic tourism by sales channel ........................................................................................................... 129
15.9.7 Travel agent revenues from international tourism by sales channel ...................................................................................................... 130
15.9.8 Tour operator revenues from domestic tourism, by sales channel ........................................................................................................ 131
15.9.9 Tour operator revenues from international tourism, by sales channel ................................................................................................... 132
15.9.10 Other intermediaries revenues from domestic tourism, by sales channel ............................................................................................. 133
15.9.11 Other intermediaries revenues from international tourism by sales channel ......................................................................................... 134
16.1 What is This Report About? ....................................................................................................................................................... 135
16.4 Contact Travel & Tourism Intelligence Center ............................................................................................................................ 142
16.5 About Travel & Tourism Intelligence Center ............................................................................................................................... 142
16.6 Travel & Tourism Intelligence Center Services .......................................................................................................................... 142