Travel 2.0: The Travel 2.0: The Emerging Virtual Emerging Virtual Travelscape Travelscape Alan A. Lew Alan A. Lew Dept of Geography, Planning & Recreation, Northern Arizona Dept of Geography, Planning & Recreation, Northern Arizona University University Web20Travel.Blogspot.com Web20Travel.Blogspot.com - - TravelGeography.info TravelGeography.info [email protected][email protected]
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Travel 2.0: The Emerging Web 2.0 Virtual Travelscape
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Travel 2.0: The Emerging Travel 2.0: The Emerging Virtual TravelscapeVirtual Travelscape
Alan A. LewAlan A. LewDept of Geography, Planning & Recreation, Northern Arizona UniversityDept of Geography, Planning & Recreation, Northern Arizona University
Social Networking with Partners & CustomersSocial Networking with Partners & Customers Shared Intellectual Property Shared Intellectual Property
Through Transparency, Frequency, VisibilityThrough Transparency, Frequency, Visibility
Technology to Facilitate Communication (Technology to Facilitate Communication (Web 2.0Web 2.0)) To build Community, Trust, & CooperationTo build Community, Trust, & Cooperation New Knowledge through many Small Discussions New Knowledge through many Small Discussions
Game TheoryGame Theory
“ “ Web 2.0 ”Web 2.0 ”
Web 2.0Web 2.0 = new revolution in Internet growth = new revolution in Internet growth Internet = invisible part of every day lifeInternet = invisible part of every day life New levels of access to informationNew levels of access to information
“…“…web applications, services, resources, blogs or sites with a web applications, services, resources, blogs or sites with a focus on next generation web (web 2.0), social software, focus on next generation web (web 2.0), social software, blogging, Ajax, Ruby on Rails, location mapping, open source, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, [tagging], design and digital media sharing”folksonomy, [tagging], design and digital media sharing”
DemocratizingDemocratizing the tools of production the tools of production User Generated & Contributed Data / Info.User Generated & Contributed Data / Info. ““Ideas over Costs”Ideas over Costs”
Online business without venture capitalOnline business without venture capital ““a Billion Niches” a Billion Niches”
Custom Streams, not mass marketsCustom Streams, not mass markets
Enabled by Enabled by High Speed InternetHigh Speed Internet
Social SoftwareSocial Software“…lets people rendezvous, connect or collaborate by use of a computer network” “…lets people rendezvous, connect or collaborate by use of a computer network”
“software that supports group interaction”“software that supports group interaction” ((wikipedia.orgwikipedia.org))
Instant Messaging Instant Messaging Internet Relay ChatInternet Relay Chat
chat roomschat rooms Internet ForumsInternet Forums
bulletin boardsbulletin boards Social Network ServicesSocial Network Services
MySpacesMySpaces Social Guides Social Guides
recommend real world places / recommend real world places / services - services - TripAdvisorTripAdvisor
Social Bookmarking Social Bookmarking publicly posted favorite listspublicly posted favorite lists Del.icio.us, Google NotebookDel.icio.us, Google Notebook
Social Reputation NetworkSocial Reputation Network eBayeBay
WeblogsWeblogs Blogs, Podcasts, Blogs, Podcasts,
Vlogs/VideocastsVlogs/Videocasts
Social Citations Social Citations references for academics references for academics Citeulike.orgCiteulike.org
Peer-to-peer Social NetworksPeer-to-peer Social Networks file sharing – photos, gamesfile sharing – photos, games
Virtual Presence Virtual Presence meeting in online worldsmeeting in online worlds Second LifeSecond Life
Virtual Worlds & Massively Virtual Worlds & Massively Multiplayer Online Games Multiplayer Online Games (MMOGs)(MMOGs)
VOIP – Internet TelephonyVOIP – Internet Telephony Skype, GizmoProjectSkype, GizmoProject
WikisWikis Collaborative Writing/EditingCollaborative Writing/Editing Writely, JotSpot, WikipediaWritely, JotSpot, Wikipedia
= Websites that contain a series of articles = Websites that contain a series of articles in chronological orderin chronological order
= = Niche MediaNiche Media Identity Blogs (diaries)Identity Blogs (diaries) News & Political BlogsNews & Political Blogs Collaborative Blogs (many contributors)Collaborative Blogs (many contributors) ““Moblog” = Mobile phone photo blogging Moblog” = Mobile phone photo blogging
““BlogosphereBlogosphere” = 40.7 million Active Blogs ” = 40.7 million Active Blogs 1.2 million posts each day = 50k / hour (May 2006)1.2 million posts each day = 50k / hour (May 2006)
BUT – Many new blogs are BUT – Many new blogs are SplogsSplogs -- Spam Blogs -- Spam Blogs
Travel Travel BlogsBlogs
Personal Trip DiariesPersonal Trip Diaries Golden Triangle Blog - Golden Triangle Blog - golden-golden-triangle.blogspot.comtriangle.blogspot.com Travel Pod - Travel Pod - www.travelpod.com www.travelpod.com My Life of Travel – My Life of Travel – mylifeoftravel.commylifeoftravel.com YourHotelStinks - YourHotelStinks -
Destination BlogsDestination Blogs PinoyTravelBlog.com – A Filipino Guide to the PhilippinesPinoyTravelBlog.com – A Filipino Guide to the Philippines Gadling.com – Professional Travel Writers - collaborative blogGadling.com – Professional Travel Writers - collaborative blog
Travel News & OpinionTravel News & Opinion Roads Less Traveled - www.ahlsmith.comRoads Less Traveled - www.ahlsmith.com
Scott Ahlsmith, president of The Travel InstituteScott Ahlsmith, president of The Travel Institute VagaBlond.comVagaBlond.com
Collaborative Travel Blog – “Fashionable Travel”Collaborative Travel Blog – “Fashionable Travel” Geeky Traveller – A Travel Blog for Nerds - Geeky Traveller – A Travel Blog for Nerds - www.geekytraveller.comwww.geekytraveller.com Written Road blog – Tips for Travel Writing – writtenroad.com Written Road blog – Tips for Travel Writing – writtenroad.com
““Turning Marketing on its Head”Turning Marketing on its Head” Viral MarketingViral Marketing InformationInformation focused, focused, not Sellingnot Selling
Podcast = “Audio Blog”Podcast = “Audio Blog” Internet RadioInternet Radio – early 1990s – early 1990s ““PodcastingPodcasting”” – September 2004 – September 2004
individuals creating own materialindividuals creating own material easy & cheap = democratizing “radio”easy & cheap = democratizing “radio”
Podcasting MarketPodcasting Market ““Come to MeCome to Me” Web” Web
Instead of “Go and Get It” WebInstead of “Go and Get It” Web PushingPushing text, audio & video to computer & MP3 player text, audio & video to computer & MP3 player
via Podcatcher (RSS Aggregator) programvia Podcatcher (RSS Aggregator) program
PodcastingPodcasting = = Narrow castingNarrow casting Opposite of BroadcastingOpposite of Broadcasting
Video blogging (Vlog, Vodcast)Video blogging (Vlog, Vodcast)
Redefining MarketingRedefining Marketing – – more than Blogging hasmore than Blogging has Well developed Well developed Radio Advertising Radio Advertising marketmarket Psychographic CommunityPsychographic Community
Radio & TV = Geography-based communityRadio & TV = Geography-based community Ultimate Niche Marketing – narrow & devotedUltimate Niche Marketing – narrow & devoted
Travel & Tourism PodcastTravel & Tourism Podcast Home Based Travel AgentHome Based Travel Agent - - http://hometravelagent.blogspot.comhttp://hometravelagent.blogspot.com
Travelography: World Travel News Travelography: World Travel News &&
Geography for Travelers Geography for Travelers http://http://travelgeography.infotravelgeography.info
The Rocky Top Podcast – The Rocky Top Podcast – Knoxville, Tennessee CVBKnoxville, Tennessee CVBhttp://www.5minuteswithwichita.com/rockytop/http://www.5minuteswithwichita.com/rockytop/
A more complete list of travel & tourism podcasts can be found at: A more complete list of travel & tourism podcasts can be found at: http://http://www.geog.nau.edu/~alew/TG_Podcasts.htmlwww.geog.nau.edu/~alew/TG_Podcasts.html
““Contribute to VCarious by editing any of the Contribute to VCarious by editing any of the guidesguides or or listingslistings. Or share your trip by adding your own . Or share your trip by adding your own journaljournal and and photosphotos. Happy Travels!”. Happy Travels!”
Social Network Travel SitesSocial Network Travel Sites 43Places.com 43Places.com
list & discuss places to go & places have been (mapped)list & discuss places to go & places have been (mapped) travel tips & place descriptionstravel tips & place descriptions
VirtualTourist.comVirtualTourist.com - - 700,000+ members700,000+ members Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page
comments, 75+ new travel deals, & 400+ new memberscomments, 75+ new travel deals, & 400+ new members Yelp.comYelp.com - - restaurants, dentists, hairstylists, & anything localrestaurants, dentists, hairstylists, & anything local I Love Travel StoriesI Love Travel Stories - - “The best new travel writing on the web? “The best new travel writing on the web?
You choose. You decide.”You choose. You decide.”
WEB 1.0WEB 1.0 TripAdvisor.comTripAdvisor.com - 19 million visit per month, narrow focus on - 19 million visit per month, narrow focus on
accommodation reviews -- > 4 million user reviewsaccommodation reviews -- > 4 million user reviews CitySearch.comCitySearch.com
more reviews than Yelp, including Editor reviews - lacks social more reviews than Yelp, including Editor reviews - lacks social networking & community building toolsnetworking & community building tools
maps.maps.GoogleGoogle.com.com, , maps.maps.YahooYahoo.com.com, , MicrosoftMicrosoft ( (local.live.comlocal.live.com), ), maps.maps.AskAsk.com.com and and MapquestMapquest.com.com
Heated competition - new feature rollouts Heated competition - new feature rollouts make comparisons a moving targetmake comparisons a moving target
User Created MapsUser Created Maps MyWorld66.comMyWorld66.com on World66.com on World66.com
Visited Countries choropleth mapping Visited Countries choropleth mapping 43Places.com43Places.com – point maps of places visited or wanting to visit– point maps of places visited or wanting to visit MyLifeOfTravel.comMyLifeOfTravel.com – Point & Line Maps– Point & Line Maps
Map Mashups Map Mashups (mostly using Google Maps)(mostly using Google Maps) Flagr.comFlagr.com - Point maps of places visited- Point maps of places visited JumpClaimerer.comJumpClaimerer.com - SMS/text message Trip tracking - SMS/text message Trip tracking LicketyTrip.comLicketyTrip.com - - Last Minute Vacation RentalsLast Minute Vacation Rentals
AJAX WebsitesAJAX Websites Paguna.comPaguna.com - Single page hotel bookings- Single page hotel bookings Latitudes MagazineLatitudes Magazine (Italian & English) - (Italian & English) - latitudesmag.leonardo.itlatitudesmag.leonardo.it
Online, broadband travel photo magazine Online, broadband travel photo magazine Latest issue (#14) - 181 pages of full color photos, Latest issue (#14) - 181 pages of full color photos,
A New Geography ?A New Geography ? Kenichi Ohmae: Kenichi Ohmae: The Invisible Continent The Invisible Continent (2001)(2001)
Old Continents = Land Based, State PowerOld Continents = Land Based, State Power The New ContinentThe New Continent
Borderless & Cyber-basedBorderless & Cyber-based Easy movement of information Easy movement of information
across all kinds of borders across all kinds of borders national & corporatenational & corporate
Easy to enter – Open to AllEasy to enter – Open to All Must give up old thinkingMust give up old thinking
Governance & Infrastructure Governance & Infrastructure under developmentunder development
Carve your own territoryCarve your own territory Highly Individualistic ValuesHighly Individualistic Values
No domination by social groups or elitesNo domination by social groups or elites Value not based on traditional profit modelsValue not based on traditional profit models