It is not easy being green donderdag 29 december 2011
May 13, 2015
It is not easy being green
donderdag 29 december 2011
unless you play with your environment
donderdag 29 december 2011
contents
1. Bart who & Brand New what? 2. Trash Can Run? 3. Share Your Thoughts!
donderdag 29 december 2011
Author of ʻA Brand New Playgroundʼ
- Gamification strategy- Gamevertising - Serious Game Concepts
= For Playful Living
1/3 bart who?
donderdag 29 december 2011
BrandNewGame has worked for:
ABN Amro Air Cargo NetherlandsDouane Nederland Haven Amsterdam Holland Casino Schiphol Unilever Ziggo
1/3 Brand new what?
donderdag 29 december 2011
2/3 Trash can run?
donderdag 29 december 2011
Why: Litter in parks and forests annoys us
Who: Runners and families frequently visit parks and forests
When: Every walk (or week) to get it into our system
Which: Start in parks then forests - first locally then globally
2/3 Trash can run?
donderdag 29 december 2011
WARNING! YOUR HANDS MIGHT GET DIRTY!
donderdag 29 december 2011
KARMA POINTS! BUT YOU WILL GET A CLEAN CONSCIOUS!
donderdag 29 december 2011
Concept outline:
Gather garbage and waste during your weekly run for points, scan it, dunk it in the trash can.
2/3 Trash can run?
donderdag 29 december 2011
Concept outline:
Gather garbage and waste during your weekly run for points, scan it, dunk it in the trash can.
2/3 Trash can run?
donderdag 29 december 2011
donderdag 29 december 2011
Concept outline:
1. Check in at trash-can using smartphone with barcode scanner 2. Start running 3. Collect garbage in your free sponsored running bag 4. Scan garbage to get points & check out at garbage can 5. Go online to redeem points for cool badges and running gear
2/3 Trash can run?
donderdag 29 december 2011
donderdag 29 december 2011
2/3 Trash can run?
Concept outline:
Paper waste: 5 points p.i. UNLOCK!Chips bags: 10 points p.i. UNLOCK! PET bottles: 10 points p.i. UNLOCK!Tin Cans: 50 points p.i.
donderdag 29 december 2011
Concept outline:
Your collecting & social behavior unlocks special TITLES & BADGES!
Paper collector level 1: “Paper Boy” Chips bags collector level 1: “Chip-ping Dale” PET-bottle collector level 1: “Fan-plastic!” Tin Can collector level 1: “Tin-Man or Iron Lady”
Social Media promotor level 1: “Trash Talker” Social Media promotor level 2: “Trashvertiser”
Etc.
2/3 Trash can run?
donderdag 29 december 2011
Concept outline:
Beware of DANGEROUS plants!
2/3 Trash can run?
donderdag 29 december 2011
Launching in Utrecht (april 2012) and Amsterdam (september 2012)
2/3 Trash can run?
donderdag 29 december 2011
Advertising options
donderdag 29 december 2011
And much more advertising options to think of...
Letʼs Talk Trash!
2/3 Trash can run?
donderdag 29 december 2011
we are looking for sponsors!
#Trashcanrun
3/3 share your thoughts
donderdag 29 december 2011