Page | 1 Translating Technology to Success Blue Hill Research 24 School Street, Mezzanine Boston, MA 02108 http://www.bluehillresearch.com 617.624.3600 [email protected]@BlueHillBoston AT A GLANCE Solution Selected Alteryx data blending and advanced analytics software Solution Requirements Ability to handle large volumes of data from disparate sources Clear upfront demonstration of ROI Allow individual analyst to control analytic process Selection Criteria Highest ROI and fastest time to value Business analyst empowerment Superior geospatial and data blending capabilities Choosing Alteryx for Faster Data Blending and Advanced Analytics What You Need To Know Traditionally, IT departments have primarily been responsible for sourcing analytical software tools and carrying out complex data analysis for their organizations. As companies push for improved operational insight, they demand greater amounts of data analysis. As a result, IT departments increasingly find themselves struggling to keep up with the volume of incoming requests. A new set of software tools built specifically to empower data analysts in line-of-business teams offer an important opportunity to address this concern. They provide the benefits of data analysis without placing burdens on the IT department. These tools also provide a level of data accessibility to a broader user population, enabling organizations to perform complex analysis without specialized data scientists or formally-trained statisticians. In this way, value can be achieved as business decision makers are able to circumvent what has, in many organizations, become an IT bottleneck. Alteryx, a data blending and advanced analytics software platform, has emerged as a powerful solution for empowering data analysts. This approach overcomes the traditional analytics obstacle where access to data and analysis tools is confined to centralized departments. By allowing individual analysts to blend data from many sources to prepare and analyze it in ways that they previously could not, it allows analysts to take requests that previously took hours or days and complete them in minutes. Blue Hill’s research examines the opportunities available for organizations to overcome obstacles in their analytics processes that have become commonplace when following legacy approaches. This report profiles the experiences of three organizations that sought to enhance their analytical capabilities while avoiding traditional inefficiencies. Each participant ultimately chose Alteryx over other competitive offerings as the best solution to meet their specific needs within the context of their businesses. About the Participants The participants in this study represent a range of sizes and organizational complexities, from small businesses to multinational firms. Each participant had encountered a common business need: to gain enhanced analytical capabilities for vast quantities of data from many, often disparate, sources. The participants included Southern States Cooperative (Southern States), a provider of agricultural products and related services; Demographic Consulting, a leading advisor to companies seeking to expand into China; and one of the largest multinational medical device and pharmaceutical companies who wished to remain anonymous for the study. Anatomy of a Decision SHARE THIS REPORT
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Translating Technology to Success
Blue Hill Research 24 School Street, Mezzanine Boston, MA 02108 http://www.bluehillresearch.com
requests for one-off and recurring analyses. In this sense, the implementations allow IT to shift
away from reactively managing line-of-business requests to proactively laying the groundwork
for future initiatives to help the organization grow.
Financial impact: The time savings outlined throughout the study should be considered when
evaluating the potential financial benefits associated with reallocating resources. Participants
demonstrated a significant positive ROI through their experiences with Alteryx. This resulted
from a multitude of areas including saving time, better data-driven decision-making, and the
opportunity to take on and win new projects that they could not before. The participants also
found Alteryx’s pricing structure favorable, as it represented a low-risk opportunity to prove
business value without being locked into financially burdensome contracts.
Summary
The organizations studied in this research all faced challenges associated with analyzing
tremendous amounts of data from multiple sources. Further, they required a solution that
would enable their individual analysts to perform business-critical analytics without needing
the continued support of IT. As they navigated the solution selection process, they ultimately
chose Alteryx to best meet their needs for both data blending and advanced analytics. They
came to this decision based not only on the robustness of its analytical capabilities, but also
because it empowered their line-of-business teams to get the answers they needed faster, and
perform analyses that were previously beyond their means. Ultimately, this came alongside a
pricing structure that provided a low-risk point of entry to internally show a proof of concept
and left open the potential for significant ROI.
Blue Hill Research is the only industry analyst firm with a success-based methodology. Based on the Path to Success, Blue Hill Research provides unique and differentiated guidance to translate corporate technology investments into success for the three key stakeholders: the technologist, the financial buyer, and the line of business executive.
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