creating sound value TM Translating Innovation in Hearing Loss Prevention and Improved Remediation to Improved Patient Outcomes Prof Bob Cowan The HEARing Cooperative Research Centre, Australia Depts of Otolaryngology & Audiology, The University of Melbourne, Australia Macquarie University, Sydney, Australia www.hearingcrc.org creating sound value TM www.hearingcrc.org
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Translating Innovation in Hearing Loss Prevention and Improved Remediation to Improved Patient Outcomes
Presentation given by HEARing CRC CEO Associate Professor Robert Cowan on the Longitudinal Outcomes of Children with Hearing Impairment Study for the New Directions in Audiology New Zealand Audiological Society‘s 38th Annual Conference (2-5 July 2014).
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creating sound valueTM
Translating Innovation in Hearing Loss Prevention and Improved Remediation to
Improved Patient Outcomes Prof Bob Cowan
The HEARing Cooperative Research Centre, Australia Depts of Otolaryngology & Audiology, The University of Melbourne, Australia
Translational research – bridge from theory to clinical treatment
(evidence-based change to clinical practice)
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Innovation Scoreboard
“Australia lags well behind in translating and commercialising research in comparison to leading OECD countries” May 2014
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Barriers to Innovation
Knowledge Barriers Market Barriers Cost Barriers
Lack of qualified personnel
Difficulty in finding cooperative partners
Lack of information on markets
Lack of information on technology
Uncertain demand for innovative goods or services from potential end-users
International markets dominated by one established player
Lack of funds and resources within single organisations
Lack of external finance to acquire infrastructure or to collaborate
High innovation costs
Source: 2008 National Innovation Survey, AusInnovations
Lack of experience in managing large collaborations
“…. Effective collaboration between business and research organisations can benefit from independent facilitation to build trust/momentum between parties
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Cooperative Research Centres Program
Industry &
Other End-Users
University &
Research Institutes
& Agencies
Competitive Advantage
Knowledge & Teaching
C R C
• Synergy created by interdisciplinary collaboration, pooling infrastructure • Adequate time frames (9 year average time lag to impact) • Scale of the effort to address sector-wide issues/challenges • User-focused drive ensures ready utilisation of outcomes • Research leadership – bringing skills together
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Medical Sector CRCs
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Public – prevention of injury / disease
Patients – improved / novel diagnostic, treatment or rehabilitative services
Physicians / health professionals – knowledge & technology to improve services
Industry – pharmaceutical /medical devices
Hospitals / health services – enhanced delivery models for clinical healthcare practice
Government – evidence-based research guiding policy decisions
Med Sector CRCs – many end-users
Key challenge for a CRC is to identify end-users across sector
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The HEARing Cooperative Research Centre (CRC) is focused on the twin challenges of:
• more effective prevention; and
• improved remediation of hearing and communication disability. Aims Through research and its use, the HEARing CRC aims to reduce the economic impact of hearing loss by focusing member’s expertise on:
• maximising lifelong hearing retention • reducing loss of productivity resulting from hearing disability • increasing uptake and use of hearing technology; and • providing postgraduate and professional education and training to support uptake and use of prevention and remediation initiatives.
The Strategic Vision
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Hearing Disorder vs Hearing Disability
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Understanding Soundwaves
HEARING DISORDER: What’s wrong with the auditory pathway
HEARING DISABILITY: What a person cannot do as a consequence…
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Hearing Disability A global problem
5.3% of the world’s population have a disabling hearing loss
80% of adults over 80 years of age have a hearing disorder that degrades their communication and increases isolation, known factors contributing to cognitive decline
“hearing loss is a significant issue affecting all Australians across their lifetime”*
delaying language development and impacting educational achievement; reducing productivity, employment, leisure and social participation; accelerating cognitive decline.
CHILDREN
ADULTS
ELDERLY
3
* Australian Senate enquiry “Hear Us”, 2010
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Age -
20
40
60
80
100
120
140
160
0 20 40 60 80 100
Thou
sand
s
2030 4.8m2020 3.8m2011 3.1m
TOTAL AFFECTED
Aus
tralia
ns w
ith h
earin
g lo
ss
12
>88% increase in numbers of people over 65 with hearing loss over the next 20 years
Hearing loss accelerates cognitive decline
Hearing Disability A future epidemic
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Long-Term Evidence-based Studies
Ching, NAL, Hearing CRC
LOCHI
… critical need for evidence-base modelling of economic impact of hearing aid fitting in children (as well as adults & elderly)
$11.75bn p.a. financial impact $11.30bn p.a. disability & lost well- being impact $23.05bn p.a.
Economic Impact of Hearing Loss on Australia
+
key to successful translation is shared view of MAJOR CHALLENGE that we are addressing
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Treating Hearing Disorders “Clinician-centric” treatment of sensory issues
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Soundwaves Understanding
DEVICE SELECTION
DEVICE FITTING (RE)HABILITATION DIAGNOSIS
CLINICIAN-DRIVEN SENSORY ISSUE FOCUSED
CURRENT MODEL
PREVENTION
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Age
Preventing Hearing Disability The need for integrated intervention
16
Per
form
ance
Sensing Understanding
Timely sensing and cognitive intervention to use the brain’s neuroplasticity is critical to maintaining/restoring functional communication and minimising cognitive degeneration
… added rehabilitation improves outcomes
…but cannot overcome neural degradation that
reduces processing ability
…current intervention overcomes “sensing” deficit by providing a
hearing prosthesis
Understanding declines over time with loss in sensing performance…
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SENSING
Preventing Hearing Disability The need for integrated intervention
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Auditory Processing Disorders (APD) can result from problems with one or many parts of the brain
UNDERSTANDING
APD affects ten times more children than sensory hearing loss or: 1 in 20 school age children and Six times higher in the indigenous
population
Those with APD: Are “functionally hearing impaired” when
trying to listen to one speaker with even low levels of background noise i.e. a classroom have problems localising sound in their
environment – making it hard to engage socially and in sport and just be safe may have great difficulty learning
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Individualised Solutions
Enhanced Services Capacity
The Listening Brain
The Intelligent Interface
The Research Program
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1.1 Device impact on communications 1.2 APD and communications 1.3 Deficits and language
2.1 Better intelligibility 2.2 Electro-neural interface 2.3 Delivery systems for molecular therapy
Hearing aids and cochlear implants that work better with noise, tonal languages and music and with better manufacturability
Using new insights on brain function to develop new tools to accurately diagnose and target remediation
Continuation of the LOCHI Study
Evidence-based patient-centric guidelines for candidacy, fitting and rehabilitation that best match technology and services to individual needs
Automated self-fitting devices and web-based hearing healthcare delivery models to engage end-users, ensure equal access, and provide regional/rural career opportunities
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Treating Hearing Disability What a new Hearing Healthcare model means
INTERVENTION PLANNING
DEVICE FITTING
THERAPY / REHABILITATION
PREVENTION & DIAGNOSIS
USER-CENTRIC | SENSORY + COGNITION FOCUS
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Timely disability identification • sensory • APD Action before
irreversible cognitive degradation
Integrated intervention • devices • therapies Tailored to
Combined, tailored rehabilitation and cognitive therapy User-driven
online/remote Delivered cost-effectively
where-ever there is need
NEW MODEL
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SYDNEY CLUSTER
MELBOURNE CLUSTER
BRISBANE CLUSTER
HEARing CRC Members
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hear and say centre
This research was financially supported by the HEARing CRC established and supported under the Australian Government’s Cooperative Research Centres Program
www.hearingcrc.org
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An internationally unique consortium of skills and expertise
Building our Strengths
Bio-molecular & biomaterials
Bioengineering / surgical expertise
Clinical trial network / aged care expertise
Electrophysiology / acoustics expertise
Sound coding / engineering expertise
Linguistics / psychology expertise
MEG imaging & functional imaging capability
Collaborative research management framework
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Expanded rural/ remote trials
3D “real world” facility spatio-acoustic testing
MEG III imaging for cochlear implant
Infant and tonal language experts
Existing strengths
New capabilities
Extended SME engagement
International Linkages
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Treating Hearing Disability What a new Hearing Healthcare model means
INTERVENTION PLANNING
DEVICE FITTING
THERAPY / REHABILITATION
PREVENTION & DIAGNOSIS
USER-CENTRIC | SENSORY + COGNITION FOCUS
10
Timely disability identification • sensory • APD Action before
irreversible cognitive degradation
Integrated intervention • devices • therapies Tailored to
Combined, tailored rehabilitation and cognitive therapy User-driven
online/remote Delivered cost-effectively
where-ever there is need
NEW MODEL
hear and say centre
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University of Auckland
Chinese University of Hong Kong
New York University Medical Centre Washington University University of Iowa Massachusetts Institute of Technology Sick Childrens Hospital – Toronto University of Western Ontario Mayo Clinic U Wisconsin U of Texas Cochlear Corp
CTC Belgium Medizinische Hochshuule Hannover University of Freiburg University of Manchester Tel Aviv University
Kanazawa Institute of Technology
International Members selected on basis of complimentary skills or market entry
• The Hearing CRC collaborates with key international hearing researchers who are opinion leaders.
International Collaborators
Beijing Culture & Language University
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PROGRAM 1: The Listening Brain 2: The Intelligent Interface 3: Individualised solutions 4: Enhanced Service Capacity
PROJECT Devi
ce im
pact
on
com
mun
icatio
nsAP
D an
d co
mm
unica
tions
Defic
its a
nd
lang
uage
Bette
r in
telli
gabi
lity
Elec
tron
eura
l in
terfa
ce
Mol
ecul
ar th
erap
y
Optim
ising
ca
ndid
acy
Indi
vidu
alisi
ng
fittin
g
Tailo
red
ther
apie
s
Enab
ling
equa
l ac
cess
Empo
wer
ing
user
s
Hear
ing
loss
pr
even
tion
1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3
RESEARCH & EDUCATIONMacquarie University NAL University of Melbourne Bionics Institute MCRI University of Queensland University of Sydney University of Western Sydney University of Wollongong
INDUSTRY END USERSCochlear Siemens Attune Hybrid Electronics Neuromonics
CLINICAL END USERSACCIH Audiology Australia Hear & Say Neurosensory RIDBC RVEEH SCIC & partners The Shepherd Centre VicDeaf
PATIENT END USERSChildren Adults Aged
Managing & Enhancing Collaboration
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Cross-program collaboration
End-users “pull” industry + clinical end-users
Project outcomes for all end users
Project collaboration
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5 Year Program Economics Leverage & Returns
25
TOTAL PROGRAM = $121m SOURCE OF FUNDS
$m
28
32.5
60.5
CRC
RESEARCH &
INSTITUTES INDUSTRY
38
30
40
13
APPLICATION OF FUNDS $m
420 FTE 14 PhD, 8 top-ups
+ commercial reinvestment $ from HEARworks ($7m to date)
+ other grants/funds $662k from NSW MDF $100k from NSW Gov’t $41k from Australia-China SRF
BENEFIT / COST RATIO
PROGRAM
3.9 TOTAL $ return to
participants
3.7
3.0
3.8
7.4
THE LISTENING BRAIN
INTELLIGENT INTERFACE
INDIVIDUALISED SOLUTIONS
ENHANCED SERVICE CAPACITY
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Program Impact
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Listening Brain
Intelligent Interface
Individualised Solutions
Enhanced Service Capacity
ECONOMIC IMPACT $m NPV
670
1,170
2,800
1,240
Disability Adjusted Life Year (DALY) reduction $m NPV
990
1,260
8,320
2,570
HEALTH IMPACT
• Productivity improvement • Reduced carer costs • Reduced costs special education • Reduced medical costs • NPV – effect on cashflow of new products
• DALY = YLL + YLD - YLL – years of life lost - YLD – years of life disabled
• Attributed only YLD benefit • Reduction in DALYs after
innovation vs before
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Investment into Impact A credible track record
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38 PhDs 40% to industry
600 online registered clinical users
6,000 Australians completed on-line testing
CRCs are about ‘investment’ and ‘impact’
HEARLab®
Shriek Rejection™
$7m reinvested in
CRC research & infrastructure
Trainable Hearing Aid
Advance™ & Hybrid-L CI Electrode Arrays
NAL-NL2
Cochlear Implant
Workshop Program
3,400 surgeons & clinicians from
Asia-Pacific trained
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Translation Creating outcomes to achieve impact
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INDUSTRY: Eliminating barriers to collaboration and take-up
CLINICAL SERVICES: Ensuring clinical application and end-user take-up
Existing strengths
New capabilities
Added layer of project / IP process enabling “company-sensitive” projects in CRC
Builds on HEARnet and HEARnet Learning to raise awareness of research outcomes and encourage take-up by clinicians/agencies
Builds on successful IP and commercial processes - first rights to negotiate licences - third-party licences - potential for spin-off creation - contract research projects
Expanding community and engagement to new SMEs
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Ensuring a Return from our Research
www.hearingcrc.org
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MEDIA
Translation Creating a new awareness & policy environment
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Social media
Science Meets Parliament Office of Hearing
Services Committee
Senate Enquiry into Hearing
Health
Awareness campaigns
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Sound Check Australia
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Survey
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Hearing Check
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OR
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Total participants registered: 10,091
Dataset: The basics
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Started Completed Completion Rate
Survey 9917 8015 80.8%
Hearing Test 7032 6181 87.8%
Survey+Test 9917 6181 62.3%
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10 Ototoxic
Substances
2929
5 Full noise history: work
and leisure
5987
8 Personal
Audio Device use
4315
6 Social impact
of HL
3125
4 & 4.1 Attitudes to
noise for 15-17s & 18-25s
2620
9a Clubbing
preferences
551
1 Demographics
2 Hearing & general
health
3 Recent Noise Exposure: Work, Leisure,
& Personal audio device (PADs) + + = 9234
9b Gigging
preferences
375
10 Ototoxic
Substances
2929
5 18-25s’ Full
noise history work & leisure
5987
8 Personal
Audio Device use
4315
6 Social impact
of HL
3125
4 & 4.1 Attitudes to
noise for 15-17s & 18-25s
2620
9a Clubbing
preferences
551
Participants per Module
1 Demographics
2 Hearing health &
symptoms
3 Recent Noise Exposure Work & Leisure
+ + = 9234
9b Gigging
preferences
375
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551 respondents
Attended nightclubs at least twice per month
Mean age: 24.1 years
Males: 57% Females: 43%
A quick dip into “Nightclub” Module
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maybe a little 56%
a lot 40%
not sure 1%
not at all 3%
Is the noise level at nightclubs harmful to your hearing?
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0%
5%
10%
15%
20%
25%
30%
TTS tinnitus
never occasionally sometimes frequently always
39% 43%
Have you ever… noticed that you were not able to hear as well as usual, or that your ears felt ‘blocked’ or ‘dull’… experienced tinnitus (ringing in your ears)… following a visit to a nightclub?
Nightclubbers’ symptoms
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How do you find the music?
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not loud enough
2%
just right 13%
loud but tolerable
59%
louder than liked
26%
0
2
4
Louderthanliked
Loud buttolerable
Just rightSy
mpt
om S
core
(out
of 5
)
Attitude to noise is related to symptoms of hearing damage
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0%
25%
50%
When I go out clubbing, I want to chat with my friends as well as dance so I'd prefer it if there were some quieterplaces to sit and chat when we're taking a break.
long-term commitment less autonomy & control geographic issues complexity
Managing Collaboration to Impact
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Magnetoencephalographic Imaging (MEG)
• The child MEG system at CCD is a custom sized whole-head MEG system designed specifically for pre-school aged children.
• The challenge in designing the CI MEG system was to distinguish brain signals from larger signals emitted by the CI
Seek / Invest in World-Unique Ideas
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Brain Activation for Tonal Languages Identify International Partners
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Focus on Connectivity & Ease of Use
“Made for iPhone” hearing aid accessories
Apple – US Patent application on February 7th for a system that will automatically detect a hearing aid and incorporating switching modes
The dominant device for people with mild and moderate loss (the most numerous segment) will be a combined hearing aid and hands-free device for their mobile phones, tablet devices, GPS, and other wi-fi enabled devices
Anticipate/Scan for Trends
“The reality is that direct-to-consumer hearing instrument sales are not going away - Audiology Today February 2013
Increasingly, professionals will need to seek market differentiation from direct-to-consumer web sites or insurance/pharmacy companies.
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The Future Evolution A framework to build on
2014 2019
Sourcing revenue
Maintaining and building new relationships
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CRC Extension
A radical change to Hearing Healthcare: hearing disorder hearing disability management clinician user-centric management central services services where users are