Transforming Your Digital Commerce Business

Transforming Your Digital CommerceBusinessPraveen SengarDirector Digital Practice APJ

Transforming Your Digital CommerceBusinessPraveen SengarDirector Digital Practice APJ

Agenda

1. Top 10 trends impacting Digital Commercemarket

2. Understanding Digital Commercelandscape & opportunity

3. Five best practices to implement Digitalcommerce

4. Recommendations

5. Cloud Services for Hybris Commerce(CSFHC)

#1: Customer wants “Mobile First” experience

#2: Social is Ingrained In Everything for customers

#3: Customer wants “Personalization”

#4: Customer love Gamification

Qantas Airlines

#5 – Customer cherish “Visual EngagingExperience”

#6 – “Seller, buyer, service or delivery channel”

#7: Customer seeks “Transparency”

#8- “Information Everywhere”

#9- “Interactive” engagement

#10- “Real Time” engagement

Agenda

1. Top 10 trends impacting Digital Commercemarket

2. Understanding Digital Commercelandscape & opportunity

3. Five best practices to implement Digitalcommerce

4. Recommendations

5. Cloud Services for Hybris Commerce(CSFHC)

Digital Commerce Opportunity is BIG & REAL !!

DIGITAL COMMERCE MARKET (ASEAN 2016)

$1.6B

$2.8B

$4.4B

$3.9B

Total Market = $18.61B

> $1B

$171M-$975M

$100M-$171M

$1M-$100 M

Online Revenue

Top 15

Top 15-100

Top 145-500

IT Spending asPercentage of Revenue

Top 100 -145

$2.0B

$3.9B

Source: Internet Retailer APJ Top 500 for 2015

Five Most Common Challenges/ Pitfalls of Digital Commerce Projects inAsia Pacific

• Lack of clear strategy and metrics tied to a execution plan

• E-commerce is a one-time project and not a way of life withinthe organization.

• Front end experience is end of the world

• Invest in E-commerce and forget it

• The customer is the first to know you are behind thecompetition.

Agenda

1. Top 10 trends impacting Digital Commercemarket

2. Understanding Digital Commercelandscape & opportunity

3. Five best practices to implement Digitalcommerce

4. Recommendations

5. Cloud Services for Hybris Commerce(CSFHC)

Your Imagined Digital Commerce Strategy

The Typical Digital Commerce Strategy

#1 Align your Digital CommerceStrategy and Metrics

Digital-commerce Strategy aligned to your Business Objective

#2 Plan to leverage channels forcompetitive differentiation

Retail Has Raised Multichannel Expectations forOther Sectors

Bank branches

Insurance agencies

Car showrooms

Telco boutiques

Specialty stores

Travel agencies

B2B service outlets …

Reinvent Your Channel for CompetitiveDifferentiation in Cross-channel Execution

Home Delivery

Pickup In Store

Added Value

Accuracy

Information

#3 Digital Commerce is muchbeyond Front End Experience

E-commerce is much beyond front end experience

Front EndExperience

•Catalog,Shopping Cart

•Productconfigurationandpersonalization

Promo, Bundling,Subscription &Pricing

•Plans and Addons

•DynamicPricing andPromotions

Omni Channel

•Call Center &Chat

•Store InventoryVisibility

•Click & Collect

•Supply chainvisibility

B2B/ B2I

•CustomCatalogs &Pricing

•Self Service

•Channelconflict

Content

•DeviceFeatures

•Pictures,Videos

•Workflow

•Web ContentManagement

#4 Sourcing strategy aligned toBusiness Strategy and Planned

Investments

Digital Commerce is complicated

1. Build it Yourself

2. Collaborate and Build– Open Source

3. Buy Licensed Software

4. Have Your Software Hosted

5. Use Software as a Service

6. Outsource the EntireOperation…or pieces of it

Inform Sell

#5 Look at organization structure,roles, responsibilities and skillset

requirements

Digital Commerce Requires Alignment acrossFunctions and ProcessSAMPLE MATRIXORG

VP Marketing /CMO

VP BU Sales VP Logistics /COO

VP IT / CIO VP Finance / CFO

VP of Digital/E-Commerce

Corporatemarketing, brandexperience

Field marketing,demandgeneration forcore BUbusiness

Core salesmanagement,offline channel(direct or indirect)

Operations drivelogistical efficiencyand performance.

IT organization serves allcompany requirements.

E-Commerce support:managing vendors,infrastructure, performance,service levels.2-3 people team withdedicated system Architect,1 Développement and 1program managementResource.

Financial analysis,reporting, controllingacross entirebusiness.

E-Commerce mayhave dedicatedresources but withinCFO org.

E-Commerce Managers:- Run Acquisition programs to feed e-commerce pipeline- Drive Upsell and Cross-sell- Drive Conversion, Retention andRepeat Buying

E-CommerceOperations:manage and drivespecific metricsaround e-commerceoperations (oftenoutsourced)

Act as supportorganization and enablerfor e-commerce

An ordermanagement,logistics,inventory,fulfilment, WH,sourcing

Align on content,product, pricing,promotion,execution

Recommendations

1. Make Digital-commerce a core part of your organization's business strategy

2. Plan in 3- to 5-year cycles and invest regularly

3. Gather and monitor customer feedback — ask customers for contributions

4. Coordinate with business and make a cross functional team to deliver the project

successfully

5. Plan for nexus of forces particularly mobile, social and analytics from day one as they

are transforming Digital commerce rapidly

Agenda

1. Top 10 trends impacting Digital Commercemarket

2. Understanding Digital Commercelandscape & opportunity

3. Five best practices to implement Digitalcommerce

4. Recommendations

5. Cloud Services for Hybris Commerce(CSFHC)

Breaking the Barriers

Too “Expensive”Business case justification?

Takes TimeGo-to-Market?

Low ScalabilitySustenance?

Enable clients to setupa Digital Commerce

footprint in theshortest time

span on pay asyou grow model

World’s leadingDigital-commerce/

Omni-channel ready &infrastructure platform

as a foundation

Trusted,Scalable &

Reliable solutionto support future

growth

Cloud Service for Hybris Commerce (CSfHC)

Faster “Go live”

“Pay Flexibility”

“Business Continuity”

Praveen SengarDirector– Digital PracticeDimension Data, APJ

[email protected]@dimensiondata.com

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