Transforming Consumer Product Companies with SAP Enterprise Mobility Solutions

Transforming Consumer Product Companies

with SAP Enterprise Mobility Solutions

© 2013 SAP AG. All rights reserved. 2

Successful consumer product companies… …recognize that change is the only constant

Must rapidly seize technology and adapt to change

Evolving retail formats

Rising costs

Diminishing resources

Consumerization of IT

Trends… Loss of… .

Gross margin

Quality

Customer retention

Skilled/experienced labor

© 2013 SAP AG. All rights reserved. 3

Successful consumer product companies… …adapt and seize the opportunity

Growth, sustainability, transformation

Response Results

Personalize experience

Faster access to more products

Automate critical activities

Analyze mission critical

activity

Increased brand

loyalty

Improved collaboration

Improved plant

performance and quality

Better decisions

© 2013 SAP AG. All rights reserved. 4

connect to enterprise data

collaborate with partners

conduct business

Mobile enables you to anytime, anywhere

Commercial Operations

Partner Collaboration

Core Operations

Consumer Engagement

Audit merchandise

Take and process orders

Sell to distributors

Sell direct to retailers

Deliver product

Look up product information

Compare and size products

Purchase directly

Manage warranties

Rate products

Take and manage QA samples

Conduct plant operator rounds

Maintain and repair equipment

Prepare operator logs

Move and manage inventory

Collaborate on product design

Coordinate manufacturing

Coordinate shipments

Service consumer post-sale

Place orders and process returns

Analyze

performance

in real-time

Successful consumer product companies use mobile

solutions to virtualize business…

© 2013 SAP AG. All rights reserved. 5

…and accelerate decisions, processes and change

Move product faster

Respond instantly to changing market, demand, supply conditions

Access real-time data and

performance indicators

Shorten order-to-cash cycle

Respond faster and proactively

to customer complaints, returns

and service requests

Bring new products to market faster

Reduce and shorten down-times Integrate new suppliers faster

Fulfill orders faster

Launch campaigns,

promotions, new products

and new pricing faster

Manufacturing Supply Chain

Distributors

Retailers

Consumers Service &

Support

Sales &

Marketing

Management Merchandizing

Predict, prevent, reduce out-of stocks

Detect product issues faster

Shorten sales cycle

Shorten repeat sales cycle

© 2013 SAP AG. All rights reserved. 6

Personalizes experience

Provides faster access to

more product options

Improves product knowledge

Improves service levels

Recognize their people are their assets, their assets are mobile, and

their customers are on-the-go

Access targeted,

personalized information

Analyze mission-critical

activity

Make better decisions

Respond quickly to emerging

opportunities

Workforce Customers Management

They empower stakeholders with mobile solutions

Tears down data and

communication silos

Automates critical activities

and core business processes

Improves productivity

Increases customer touches

...transforming the entire ecosystem

© 2013 SAP AG. All rights reserved. 7

Industry’s most complete portfolio of mobile apps

Manufacturing Supply Chain

Service &

Support

Sales &

Marketing

Management Merchandizing

SAP finance

mobile apps

SAP HR

mobile apps

SAP procurement

mobile apps

SAP collaboration mobile apps

(SAP Jam & SAP Mobile Documents)

SAP HANA

SAP Mobile Platform

SAP Mobile Services

SAP NetWeaver Portal,

mobile edition

SAP

Fiori

SAP Rounds Manager

SAP Work Manager

SAP 3D Visual Enterprise Viewer

SAP EHS Safety Issue

SAP Quality Assurance

SAP Customer Loyalty

SAP CRM Service Manager

SAP Inventory Manager

SAP EHS Safety Issue

SAP Transport Notification

SAP Transport Tendering

SAP Cloud for Sales

SAP Retail Execution

SAP Direct Store Delivery

SAP 3D Visual Enterprise Viewer

SAP Strategy Management

SAP BusinessObjects Mobile SAP Retail Execution

SAP Direct Store Delivery

SAP 3D Visual Enterprise Viewer

SAP Customer Loyalty

SAP Precision Marketing

SAP 3D Visual Enterprise Viewer

© 2013 SAP AG. All rights reserved. 8

…built on the broadest, open, end-to-end mobile solution

Support for All

Devices

Instant Mobilization

and Ecosystem

Full Service Platform

Cloud or On-Premise

Backend Agnostic

LoB/Industry Apps Customer/Partner

Apps

Analytics Apps

SAP Store and Mobile Apps

Cloud and

Managed

Mobility

SAP Afaria

SAP Mobile App

Protection

(Mocana)

SAP Mobile

Documents

SAP Mobile

Platform and Dev

Tools

SAP Mobile Services

3rd Party Systems

SAP Systems 3rd Party DBs

SAP HANA

En

d-t

o-E

nd

Se

cu

rity

Rapid

Deployment

Services

Customization

and Services

Gateway

© 2013 SAP AG. All rights reserved. 9

Empowering core operations with mobile apps

SAP Work Manager

• Increase plant, network, and

fleet performance

• Inspect, maintain and repair

mission critical assets

• Improve workforce productivity

and safety

• Reduce overtime, cost of

maintenance and unplanned

downtime

• Promote a 360° view of

operations

• Install and geo-tag equipment

SAP Cloud for Sales

• Enable reps to execute lead-

to-order processes via a

mobile device

• Access SAP CRM data in real

time

• Plan calls with pre-built tools

• Find nearby leads, contacts,

and customers through

seamless GPS integration

SAP 3D Visual Enterprise

Viewer

• Interactively view products

and their construction in 3D

• Visualize materials, product

information and details

• See products in different

models, configurations, colors,

etc.

SAP Inventory Manager

• Manage parts in the

warehouse and in the field

• Keep inventory moving

• Ensure mission critical parts

are available when needed

• Prevent obsolescence

• Control/manage theft and

shrinkage

• Reduce inventory carrying

costs

© 2013 SAP AG. All rights reserved. 10

Empowering commercial operations

SAP Direct Store Delivery

• Combines both sales and

logistic business processes

required for DSD

• Enable in-route accounting

and settlement capabilities

• On and off line pricing

• Order and credit management

• Van stock visibility

Improved visibility and control

Standardized processes

SAP Cloud for Sales SAP Retail Execution

• Implement strategic objectives at

the retail level

• Improves efficiency and

effectiveness of sales reps and

merchandisers

• Ensure retail compliance

• Monitor the success of

promotions & launches

Plan and execute retail visits

from a mobile device

Monitor key areas at stores via

audits and surveys

• Enable corporate sales reps to

execute lead-to-order sales

processes

Support call planning and

execution processes

Helps sales reps prepare create

quotes and orders directly from

device.

• Manage accounts, contacts,

leads, opportunities

• Generate and manage orders

and quotes

• Generate order and sales

analytics

© 2013 SAP AG. All rights reserved. 11

Empowering customer engagement

SAP Customer Loyalty

• Manage account, wallet,

payment options and loyalty

points

• Promote personalized product

recommendations, coupons

and offers

• Manage post-sales service

• Acquire and engage

customers

• Expand relationships and

create loyalty

• Reduce cost of servicing

customers

SAP Precision Marketing

• Increase consumer loyalty

with personalized offers that

save time and money

• Improve offer conversion rates

and driving larger sales

• Gather valuable consumer

behavior data

• Understand consumer

shopping context – who,

where, what, and when

• Interpret consumer behavior

by combining profile and

buying preferences with the

current shopping context

© 2013 SAP AG. All rights reserved. 12

SAP mobile value proposition for consumer product companies Virtualize, accelerate and transform

Backed by scale

of SAP and partner

Ecosystem

Scale to a highly

distributed

infrastructure and

customer base

An SAP strategic

pillar

Largest development

effort in the industry

Broadest range of

supported devices –

ultra-rugged

intrinsically safe to

consumer grade

SAP is the proven

leader in mobilizing

core business

processes

Solid roadmap of

enhancements

Most complete

mobile solution in

the industry

Easily configurable

packaged apps

BYOD and app

store support

Transformative

solutions for

leadership

Accelerate your

decisions

and responses

Respond

proactively to

customer trends

Bring new products

to market faster

Adopt new

regulatory

requirements faster

Virtualize

your workforce,

customers, partners

The workforce is

no longer tethered

or confined

Customer and

partner touches

are continual and

interactive

Mobile experience

becomes the

enterprise-wide

experience

Transform the way

you do business, and

thus your ecosystem

Connect directly to

customers and

consumers

Collaborate in real

time with both

distributors and

retailers

Reduce cost of

doing business

Free up funds for

investment

1 2 3 4 5

Harvard Business

Review: How Mobility is

Transforming Industries

Thank You!