7 Transdisciplin ary Consumerism Sue L. T. McGregor PhD MSVU Halifax NS Canada www.consultmcgregor.com June 2013 SOCRAI Conference Clark University, Worcester MA
Feb 23, 2016
7Transdisciplina
ry Consumerism
Sue L. T. McGregor PhDMSVU Halifax NS Canadawww.consultmcgregor.com June 2013SOCRAI Conference Clark University, Worcester MA
Culture-Ideology of Consumerism (CIC)
“A mutually reinforcing integration of consumer culture and consumerist ideology” (Kozinets & Handelman, 2004, p. 691)
“A coherent set of practices, attitudes and values…that encourages ever-expanding consumption” (Sklair, 1994, p. 260)
CIC is perpetuated by corporate capitalists – capitalism needs the ideology of consumerism and a consumer culture in order to survive
CIC creates the hegemony of capitalistic consumerism, which needs to be disrupted on a global scale to make room for a new consumerism – transdisciplinary consumerism
The culture-ideology of consumerism:
Perpetuates the logic of the market (an exclusive logic that ignores life)
Assumes there is one level of reality – the physical, material level (materialism)
Draws on knowledge stemming from dualistic, linear, deterministic, reductionist and causal thinking
Perpetuates market-based values in a culture of consumption
Trans means working at the borders by crisscrossing back and forth (zigzag
lateral movement) and actually pushing, climbing over and/or moving beyond
borders (transcending): at the interface of disciplines and civil society
Exclusive and Inclusive Logics
TD Knowledge is:
Use transdisciplinarity to solve wicked problems caused by capitalistic consumerism – mitigate power of culture-ideology of consumerism
TAME PROBLEM Complex and difficult but can be solved, with everyone agreeing on the solution
WICKED PROBLEM
Messy, vicious, aggressive social, political, economic and environmental messes; the more you do, the worse things get; yet, something has to be done