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Trait and state disgust: An experimental investigation of disgust and avoidance in colorectal
cancer decision scenarios
Lisa M. Reynolds
Department of Psychological Medicine, The University of Auckland
Sarah A. McCambridge
Department of Psychological Medicine, The University of Auckland
Ian P. Bissett
Department of Surgery, The University of Auckland
&
Nathan S. Consedine, Ph.D.
Department of Psychological Medicine, The University of Auckland
Reynolds, L. M., McCambridge, S. A., Bissett, I. P., & Consedine, N. S. (in press). Trait and state disgust: An experimental investigation of disgust and avoidance in colorectal cancer
decision scenarios. Health Psychology.
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Abstract
Objective: To evaluate whether trait and experimentally-manipulated state disgust
independently and/or interactively predict immediate and anticipated avoidance in decision
scenarios related to colorectal cancer (CRC).
Methods: Eighty participants, aged 18 to 66 years, completed questionnaires assessing trait
disgust prior to a laboratory session. Participants were gender block randomised to disgust or
control conditions before completing tasks assessing immediate avoidance of a CRC disgust
elicitor (stoma bag) and anticipated avoidance in hypothetical CRC scenarios.
Results: Manipulation checks confirmed the elicitation of disgust in the experimental condition.
Persons in the experimental condition were more likely to exhibit immediate avoidance
behaviors in response to a commonly used bowel disease device (stoma bag), while trait
disgust predicted time to touch the device. Trait disgust also moderated the influence of state
disgust on anticipated avoidance, namely delay in help seeking for bowel symptoms and
predicted rating disgusting side effects as more deterring to adherence.
Conclusions: The current report suggests the importance of examining disgust in CRC
contexts and provides the first empirical demonstration that state and trait aspects of disgust
may interactively operate to deter certain types of decisions. It thus furthers understanding of
emotions and avoidance in a health context that has had surprisingly little focus to date.
Keywords: disgust, avoidance, emotion, decision-making, colorectal-cancer
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Introduction
Contemporary medical systems are placing an increasing emphasis on open
communication and patient-led decision making. Whilst medical decisions can involve
relatively simple choices about whether to seek care for symptoms or participate in screening,
they can also reflect multi-faceted treatment options with uncertain outcomes. Patients are
increasingly asked to make decisions in personal health contexts where the stakes are
enormous. Emerging research indicates a role for emotions in health-related decisions
(Anderson, 2003; Broadstock & Michie, 2000) with studies suggesting that aversive emotions
predict avoidance of recommended screenings and treatments (Consedine, Ladwig, Reddig, &
Broadbent, 2011; Consedine, Magai, Krivoshekova, Ryzewicz, & Neugut, 2004). Anticipated
pain or embarrassment can promote avoidance of screening tests (Magai, Consedine, Neugut,
& Hershman, 2007) and fear of aversive side effects can influence the decision to forego
recommended cancer treatment (Carey & Burish, 1988). The colorectal cancer (CRC) context
generates numerous aversive stimuli; decisions in response to these can have serious
implications, and as such, generate particular challenges to patient decision-making.
Disgust and decision-making
The literature examining emotions in health decision-making has primarily focussed on
fear and embarrassment (Consedine & Moscowitz, 2007), and essentially overlooked other
health-relevant emotions such as disgust. This oversight is surprising given disgust’s particular
relevance to health (Curtis, Aunger, & Rabie, 2004). In theory, disgust functions to minimize or
prevent exposure to health risks, such as those posed by violations of the body, exposure to
bodily products (e.g., feces), and contamination threats (Leshner, Bolls, & Thomas, 2009).
Several qualitative and cross-sectional studies implicate disgust as a barrier to decisions to
attend cancer screening (Chapple, Ziebland, Hewitson, & McPherson, 2008; Deutekom et al.,
2010; O'Sullivan & Orbell, 2004; Worthley et al., 2006), and a retrospective analysis of case
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notes reported ‘repugnance’ as a barrier to opting for stoma surgery (Akute, 2000). While a
single study has shown that state disgust predicts greater intention to use condoms (Tybur,
Bryan, Magnan, & Caldwell Hooper, 2011), experimental studies investigating disgust and
decision-making in health contexts are scant. To advance previous research, the current report
makes three specific contributions: examining disgust in the context of CRC decisions;
considering both immediate and anticipated avoidance; and evaluating the roles of both trait
disgust and state disgust.
First, the current report evaluates the causal impact of disgust on decisions in a new
health domain (CRC) in which the emotion is highly relevant (Reynolds, Consedine, Pizarro, &
Bissett, 2013). Multiple disgust elicitors are found in the CRC trajectory including screening
tests requiring the self-collection of stool samples, examinations involving the insertion of
instruments into the anus, symptoms such as constipation or diarrhoea, aversive treatment
effects, and the potential need for a colostomy (Reynolds, Consedine, Pizarro, et al., 2013).
Behavioral avoidance in CRC is well-established with uptake rates failing to reach
recommended levels (Worthley et al., 2006), delays in seeking medical help for bowel
symptoms (Cockburn, Paul, Tzelepis, McElduff, & Byles, 2003), and withdrawal from
treatment (Simmonds, 2000). In the CRC context, the stakes of avoidance are high (O’Connell,
Maggard, & Ko, 2004). Non-participation in bowel screening predicts greater risk of late stage
presentation and worse prognoses (Doubeni et al., 2013; Morris et al., 2012), while the
avoidance of treatments predicts disease progression and poorer survival (Gill & Goldberg,
2004; Ragnhammar, Hafstrom, Nygren, Glimelius, & SBU-Group., 2001). Given that the core
behavioral response of disgust involves avoidance or withdrawal, disgust may influence CRC
decisions. Experimentally testing this possibility is the broadest aim of the current work.
Second, the report examines the possibility that disgust may be differentially relevant to
immediate versus anticipated avoidance. Many CRC related decisions pertain to situations that
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are yet to occur – perhaps implying that current feelings may be more or less relevant. Prior
work suggests that the anticipation of aversive emotion may play a complex role in health
behaviors, influencing both ‘good’ health behaviors i.e., fear of later regret influencing the
decision to take part in screening (Sandberg & Conner, 2009), as well as decisions that are
deleterious (Consedine et al., 2004). Anticipated negative emotion predicts avoidance in
women with elevated breast cancer risk (Sussner et al., 2009) and cancer fear predicts greater
information avoidance (Miles, Voorwinden, Chapman, & Wardle, 2008). However, most
experimental work has tested links between disgust and immediate avoidance, suggesting that
disgust sensitive individuals behave avoidantly when presented with elicitors such as a used
comb or a filled bedpan (Olatunji et al., 2009; Tsao & McKay, 2004). However, it is unclear
whether disgust may also impact decision-making regarding future events. The current report
advances prior work by examining whether state disgust impacts both immediate behavioral
avoidance as well as avoidant health-relevant decisions about future (anticipated) events.
Disgust sensitivity and state disgust
Finally, the report extends existing research by testing the possibility that trait disgust
(i.e., the stable tendency to experience disgust) and state disgust (i.e., current emotional
experience) are differentially relevant to decisions across immediate versus anticipated
timeframes. Whilst timeframes may influence decisions (above) so too may stable individual
differences in emotional proclivities. Persons vary in the tendency to feel disgust, known as
either trait disgust or dispositional disgust sensitivity (Rozin, Haidt, McCauley, Dunlop, &
Ashmore, 1999), with women generally scoring higher in disgust sensitivity (Druschel &
Sherman, 1999; Haidt, McCauley, & Rozin, 1994). Trait disgust has been linked to avoidant
responding and moral judgements (Deacon & Olatunji, 2007; Inbar, Pizarro, Knobe, & Bloom,
2009) and it may be that these differences in trait disgust also influence CRC decision-making.
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However, it is unclear how state and trait disgust might each be relevant and/or whether
they might interact in predicting immediate versus anticipated avoidance in CRC contexts. One
possibility is that decisions among persons with greater dispositional sensitivity may be more
strongly impacted by state disgust than less sensitive persons such that when they experience
disgust, decisions become more avoidant. Related studies have demonstrated interactions
between dispositional fear and state fear, with fearful people making more pessimistic
judgements about future events (Lerner & Keltner, 2000) and trait and state emotion appear to
differentially impact the cognitive processes that inform decision-making (MacLeod &
Rutherford, 1992). In furthering understanding of disgust’s relevance to health decision-
making, the current report specifically tests whether trait disgust moderates the impact of state
disgust.
The current report
The context of CRC contains many disgust elicitors, and as such, disgust-generated
avoidance seemed likely (Reynolds, Consedine, Pizarro, et al., 2013). Thus, the aims in this
experiment were to investigate the influence of state and trait disgust in this context as follows:
1. To test whether trait disgust and state disgust would independently predict immediate and
anticipated avoidance related to CRC scenarios.
2. To test whether trait disgust would moderate the relationship between state disgust and
avoidance, with individuals higher in trait sensitivity being more avoidant when disgusted.
Methods
Procedure
Following ethics approval, obtained by the University of Auckland Human Participants
Ethics Committee, data were collected between November 2011 and February 2012. People
fluent in English and aged over 18 were invited to participate in a study on ‘Emotions,
Decision-Making and Health’ through campus posters, flyers and emails. No incentive for
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participation was offered. Those interested in taking part were emailed an Internet link to a
baseline questionnaire that included questions about demographics, health status and a measure
of trait disgust. After completing the questionnaire, to control for gender differences in trait
disgust (Haidt et al., 1994), men and women were randomized in separate blocks of four to
either the control or experimental condition, using a Microsoft Excel generated randomisation
list. Participants were then invited to attend a 20-minute laboratory session. In the experimental
condition an olfactant to induce state disgust (see below) was sprayed in the laboratory prior to
participant arrival.
In the laboratory, participants were given an introduction to the study and informed that
the session was not taped or recorded, but that the researcher would be timing different phases
and taking notes. Participants were encouraged to take as long as they needed to complete each
task. Participants then completed a state emotion measure, followed by several tasks designed
to assess behavioral reactions and decisions regarding CRC symptoms, screening, drug
treatment options and side effects. The measure of state emotion was then repeated at the end of
the session. The following pages focus on the tasks specifically related to immediate and
anticipated avoidance, with aspects of other tasks published elsewhere (Reynolds, Consedine,
& McCambridge, 2013). Procedures in both the control and experimental conditions were
standardised so that factors such as the greeting by the researcher, description of tasks, response
options to questions and room set-up were the same for all participants. Given the importance
of participants being blind to the emotions and behaviors of interest, at the completion of the
session, participants were asked to keep their experience of the study confidential and not to
share details of the experiment with others. To maximise blindness among other potential
participants, those who took part were not de-briefed, however were offered the opportunity to
have a summary of results sent to them on completion of analysis.
Disgust Induction
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In order to induce state disgust in the experimental condition an established olfactant
(Schnall, Haidt, Clore, & Jordan, 2008) was used; a commercially available odor reminiscent of
feces (Liquid AssTM). Three sprays of this ‘objectionable’ but non-hazardous odor (Liquid
Assetts Novelties LLC, 2005) were delivered into a rubbish bin liner hidden from participant
view. Due to the presence of odor, the researcher was not blind to condition. Three of the forty
participants in the experimental condition commented on the smell in the room.
Participants
Of the 88 participants who completed the baseline questionnaire, one person was unable
to attend the follow-up session at the laboratory due to access problems, and four could not be
contacted, leaving 83 participants who participated in the follow-up session. Given this report’s
focus on emotion in decision-making, and induced disgust via olfaction, three participants were
excluded from the final analysis – one who reported a recent event impacting on their current
emotional state and two who wore noticeably strong cologne potentially interfering with the
disgust induction. These exclusion criteria had not been foreseen and were determined after the
laboratory session but prior to data analysis. This left a sample of 80, with 40 participants in
each condition, meeting the pre-determined sample size needed to provide sufficient power
(80%) to detect an effect size of 0.30 based on prior work (Schnall et al., 2008). Ages ranged
from 18 to 66 years (median = 22 years) with a slight majority of females (58.8%, n = 47).
None of the demographic characteristics varied significantly between the experimental and
control condition (see Table 1). Health status was investigated by asking participants whether
they had ever been diagnosed with a number of health conditions. Participants were generally
healthy with a small percentage reporting previous diagnoses: heart condition (3.8%, n = 3);
bowel condition (5.0%, n = 4); compromised immune function (2.5%, n = 2); other serious
health problem (2.5%, n = 2); and importantly, no participants had a previous cancer diagnosis.
There were no differences in health status by experimental condition.
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Measures
Trait disgust. The Disgust Scale-Revised (DS-R) (van Overveld, de Jong, Peters, &
Schouten, 2011) is a measure of trait disgust and was collected in the baseline questionnaire.
Participants rate 27 items on a scale of 0 to 4 on how disgusting they find each experience, and
how much they agree with a number of behavioral responses to established elicitors. It can be
divided into three subscales, animal-reminder, contamination and core (food related) disgust.
Mean scores for all items provides a total score, and mean scores for each of the subscales are
calculated, with higher scores indicating greater trait disgust. DS-R has been used in numerous
studies and has good internal consistency for the total score (α =.88) and also for core (α =.78)
and animal-reminder (α =.78) subscales, however reliability for contamination has been found
to be low (α =.54) (van Overveld et al., 2011). In this study, animal-reminder disgust (DS-
animal) was used as the operationalization of trait disgust, as it relates to elicitors such as
bodily excretions and death that provide reminders of our animal nature (Olatunji, Haidt,
McKay, & David, 2008) and is likely the most applicable to the CRC context. The DS-Animal
subscale consists of eight items, with one reverse coded item. In the current study, the DS-
Animal subscale had adequate internal consistency (α = .80). Median splits on the DS-Animal
were used to categorize participants as low or high in trait disgust.
State disgust. To assess state disgust, participants completed the state Differential
Emotions Scale (DES) (Izard, Libero, Putnam, & Haynes, 1993) at two time points; when they
first entered the laboratory (Time 1) and again at the completion of the experiment (Time 2).
The DES is a 30-item scale containing three items for each of ten emotions. Using a 1 to 5
scale, participants rate the extent to which they are currently experiencing each emotion. Mean
scores are calculated for all items (to provide an overall score), and for each of the subscales to
provide a score for individual emotions, with higher scores indicating greater state emotion.
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Because disgust and fear promote avoidance and are likely in health contexts, these emotions
were specifically analyzed. However, all emotions were assessed to maximize participant
blindness. In previous research these subscales have shown adequate reliability: fear α =.83
to .88; disgust α =.56 to .77 (Izard et al., 1993; Youngstrom & Green, 2003). Because the DES
omits items specifically assessing embarrassment, three items were added from the
Susceptibility to Embarrassment Scale (SES) using the same scale and scoring as the DES
(Kelly & Jones, 1997). In this study, the DES subscales were reliable (disgust α=.79, fear
α=.72) as were the three embarrassment items (α=.82).
Assessment of Avoidant Decision-Making
Immediate behavioral avoidance: Participants were shown a stoma bag designed to
look previously used; the bag was crumpled, a non-hazardous brown spread (MarmiteTM) was
very lightly applied around the inside edges, and a sticker with a name crossed out placed on
the outside. They were told: “This is a stoma bag used to collect feces. It is sterile. Feel free to
inspect it more closely”. Behavioral responses were recorded including whether the bag was
touched and, if so, the delay (seconds) to do so. Established avoidant behavioral responses to
disgust (Angyal, 1941) were observed and coded by the research assistant (1 if they occurred
and 0 if not). These included whether participants averted their eyes, touched their nose, folded
their arms or leaned backwards. A yes = 1 and no = 0 code was given to each of these
behaviors and a total score between 0 and 4 calculated. Time has been used as a measure of
avoidance in prior disgust experimentation (Woody & Tolin, 2002), however coding of
established behavioral responses to disgust does not appear to have been used in previous
experimental health work.
Anticipated behavioral avoidance: Anticipated avoidance was assessed by presenting
participants with a number of hypothetical decision-making scenarios related to CRC screening
and treatment. These included:
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1. Medical assessment delay: Participants were asked to imagine they had been feeling
unwell with bowel symptoms for the past 5 days including diarrhoea and a dull stomach
pain and possibly blood in their stool. They were instructed that if they made a doctor’s
appointment they would need to collect a fecal sample to take to the clinic, and asked to
tick one of two boxes that gave the option of ‘call and make an appointment today’ or
‘wait another few days’. (NB for reviewer: FOBT reference was removed here).
2. Side effect aversions: Participants were asked to imagine they had cancer and required
medication to prolong their life. They were asked to identify four from a choice of 12
common side effects that would most deter their taking a life-extending cancer treatment:
4 ‘neutral’ side effects (e.g., blurry vision); 4 classified as ‘disgusting’ (e.g., genital
discharge); and 4 ‘embarrassing’ (e.g., moderate weight gain). A team of health
professionals, psychologists and researchers, including clinicians experienced in cancer
treatment contexts, generated these items based on normative chemotherapy side effects.
Classification of items as ‘disgusting’, ‘embarrassing’ or ‘neutral’ was based on theory;
disgust elicitors involved bodily product and excretions, whereas embarrassment elicitors
had a social or appearance related element that would have been difficult to hide. The
four most deterrent items for each participant were coded as 1, with all other items coded
as 0. Scores for each category of neutral, disgusting and embarrassing were then
calculated with possible scores ranging from 0 to 4. The score for disgust was used for
analyses in this report.
Analytic strategy
Analyses began by assessing whether disgust was successfully induced using a 2
(disgust v. control condition) x 2 (start v. end of session) MANOVA. Next, because prior
studies have found reliably greater trait disgust among women (Haidt et al., 1994), sex
differences in trait disgust were checked using an independent t-test analysis to test for
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differences at baseline, and a 2 (gender) x 2 (disgust v. control condition) ANOVA was run on
state disgust scores to test whether state disgust scores differed for men and women across
conditions. Next, the relationship between study measures was investigated using Pearson
correlations (for parametric variables) and Spearman’s rho correlations (for non-parametric
variables) before assessing the primary research questions. Analyses then proceeded in two
major phases. First, the relationship between trait disgust, state disgust and immediate
avoidance (i.e., responses to the stoma bag) was assessed using ANOVA analyses with 2 (low
v. high trait disgust) x 2 (disgust v. control condition). Second, relationships between trait
disgust, state disgust and anticipated avoidance (i.e., the decision to delay medical assessment
and side effect aversions) were tested using logistic regression to measure the categorical
decision whether to delay seeking medical help, and a 2 (low v. high trait disgust) x 2 (disgust
v. control condition) ANOVA to investigate side effect aversions.
Results
Disgust manipulation
A significant difference in state disgust was found across conditions, Wilks’ Λ = .90,
F(2,77)=4.40, p=.016, ηp2 =.10 (see Figure 1); the experimental group reported more disgust
than the control group at both the beginning, F(1,78)=5.65, p=.020, ηp2 =.07, and end of the
session, F(1,78)=7.75, p=.007, ηp2 =.09. The absence of a difference between state disgust at
the beginning and end of the session, showed that disgust was sustained throughout the
experiment, Wilks’ Λ = 1.00, F(1, 78)=.11, p=.739, ηp2 =.001. Importantly, in terms of
eliminating other possible affective bases for avoidance, the induction was specific to disgust,
as embarrassment, F(2,77)=.12, p=.884, ηp2 =.003 and fear, F(2,77)=1.20, p=.308, ηp2 =.03,
did not vary as a function of condition.
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Given that participants in both control and experimental conditions were presented with
numerous stimuli designed to elicit disgust over and above the olfactant (e.g., both groups were
presented with an apparently ‘used’ stoma bag), the subsequent analysis of state disgust
concentrates on DES disgust scores at the start of the laboratory session i.e., before these other
factors had been introduced to participants.
Gender, trait disgust and state disgust
The scores of trait disgust did not differ significantly in men (M=1.54, SD=.91) from
women (M=1.71, SD=.86), t(78)=.862, p=.391, in this study. Similarly, state disgust scores
did not differ for men and women across conditions with no main effect on state disgust for
gender, F(1,76)=.04, p=.847), nor was there an interaction effect between gender and
condition, F(1,76)=.41, p=.523 (men M=3.76, SD=1.80; women M=3.80, SD=1.80). Despite
the trait and state scores of men and women being in the expected direction (i.e., higher for
women), in the absence of significant gender differences for either trait disgust or state disgust,
sex was not controlled for in subsequent analyses.
Correlations between Study Measures
Correlations between study measures are presented in Table 2. Perhaps unexpectedly,
trait disgust was not associated with state disgust, nor was it associated with the decision to
delay seeking medical assistance. As expected, however, trait disgust was correlated with
observed avoidance behaviors and the time taken to touch the stoma bag. State disgust was not
associated with any of the other measures.
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Immediate behavioral avoidance, trait disgust and state disgust
To analyse whether manipulated (state) and trait disgust influenced immediate avoidant
behaviors, responses to the presentation of a stoma bag were assessed. In total, 62 of 80
participants touched the stoma with no difference in the proportion who touched the bag by
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condition, χ2 (1, N = 80) = .00, p=1.000. Next, possible differences in observed avoidance
behaviors during the stoma exercise were tested. Persons in the disgust condition exhibited
more avoidance behaviors such as gaze aversion, folding arms, leaning backwards, and
touching their nose, F(1,76)=4.06, p=.048, ηp2 =.05, and there was a non-significant trend in
the predicted direction for trait disgust, F(1,76)=3.68, p=.059, ηp2 =.05; persons with higher
trait disgust showed more avoidant behaviors (see Figure 2). There was, however, no
interaction between trait disgust and condition on immediate avoidance, F(1,76)=.28, p=.596.
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Next, for the portion of the sample that touched the stoma bag, differences in the time
taken to touch the bag were examined. While there was no effect for condition, F(1,58)=.38,
p=.539, there was an effect for trait disgust, F(1,58)=4.50, p=.038, ηp2 =.07, with people high
in trait disgust taking longer to touch the bag (see Figure 3). No interaction between trait
disgust and condition was found (F(1,58)=.75, p=.390). Thus, high trait disgust was associated
with greater immediate avoidance as indexed by a greater delay in time to touch the stoma bag.
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Anticipated avoidance, trait disgust and state disgust
To investigate hypotheses regarding the effects of state and trait disgust on anticipated
avoidance, decisions on two hypothetical scenarios were assessed: 1) whether to seek treatment
when confronted with bowel symptoms; and 2) ranking disgusting side effects as deterring to
taking cancer drugs. To test whether people chose to delay a medical consultation in the
presence of bowel symptoms, a logistic regression was run with trait disgust and condition
entered at the first step, and the interaction between these variables entered in the next step. The
final model was significant, χ2 (3, N=80) = 11.95, p=.008 and is presented in Table 3.
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Examination of the plot suggests delay was more likely in the disgust condition among those
with high versus low trait disgust (see Figure 4).
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most deter them from taking cancer treatment drugs was investigated. There was a main effect
for trait disgust with those high in trait disgust more likely to rate the disgusting side effects as
deterring them from taking cancer medication, F(1,76)=5.18, p=.026, ηp2 =.06 (see Figure 5).
There was no effect for condition (F(1,76)=.002, p=.965), and no interaction effect
(F(1,76)=.42, p=.519) in this model.
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Discussion
The current report tested whether trait disgust or induced state disgust were related to
immediate and anticipated avoidance behaviors in CRC contexts, and whether trait disgust
moderated the relationship between state disgust and avoidance. Disgust was successfully
induced in the disgust condition and, as expected, both greater trait disgust and experimental
condition were associated with greater immediate avoidance, and trait disgust was associated
with greater deterrence to ‘disgusting’ side effects. However, trait disgust also moderated the
influence of the disgust condition in decisions regarding anticipated future delay, perhaps
suggesting that more disgust sensitive individuals are prone to avoidance when disgusted, at
least regarding a possible future exposure. Below, these findings are discussed in light of
related work on emotions, disgust, and decision-making, issues of state versus trait and
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immediate versus anticipated avoidance, and clinical implications regarding avoidance in CRC
contexts and directions for future research are suggested.
Disgust and avoidance in CRC contexts
The first contribution of this work lies in advancing knowledge regarding links
between state and trait disgust and both immediate and anticipated avoidance behaviors in
CRC contexts. Consistent with recent work (Borg, de Jong, & Mazza, 2012; Deacon &
Olatunji, 2007; Tsao & McKay, 2004; Woody & Tolin, 2002), trait disgust predicted
immediate avoidance of CRC-relevant stimuli. Although there was no effect on whether an
apparently used stoma bag (a commonly used bowel disease treatment device) was touched,
greater trait disgust predicted greater delay before touching the bag and there was a non-
significant trend for increased observed avoidance behaviors. Prior works assessing trait
disgust are necessarily vulnerable to the third variable problem and it is important to recall that
immediate avoidance was also predicted by state disgust; although why state disgust only
predicted observed avoidance behaviors, but not the time taken to touch the bag is difficult to
interpret and warrants further study. These findings suggest that disgust may be causally
implicated in at least some immediate forms of health-relevant avoidance.
More broadly, although prior works have cross-sectionally linked disgust to outcomes
in domains including organ donation intention (O'Carroll, Foster, McGeechan, Sandford, &
Ferguson, 2011), bowel screening (Chapple et al., 2008; O'Sullivan & Orbell, 2004) and
adaptation to colostomy (Smith, Loewenstein, Rozin, Sherriff, & Ubel, 2007), this report
represents the first test of a possible link between disgust and avoidant health decision making.
CRC contexts contain many disgust elicitors (Reynolds, Consedine, Pizarro, et al., 2013) and
while avoidance is understandable in light of disgust’s evolved functions, it may be
unhelpful, in many, if not most, health decision contexts if avoidance of screenings and
treatment are a consequence. Late presentation and/or treatment delay or withdrawal for
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example, bode ill for prognoses (O’Connell et al., 2004) and these data suggest that disgust
may act as an affective substrate for avoidant decision-making in CRC disease.
Conversely, the applicability of earlier experimental studies to health is limited insofar
as there is no immediately evident “cost” to avoidance in laboratory contexts and such
avoidance may simply reflect disgust’s health promoting functions in forestalling exposure to
potential contaminants. However, the current design enabled us to assess whether trait and state
disgust predicted CRC-related avoidance in both immediate as well as in future health
decisions. For future health scenarios, trait disgust predicted potential avoidance; namely,
reporting the disgusting side effects of a possible treatment as more deterring, while state
disgust only predicted future avoidance (delay) in concert with the trait. Although this may
indicate that disgust is less causally relevant to future decisions, it may also be that people
place a greater decisional “weight” on dispositional sensitivities when the consequences of a
decision are broader or longer lasting. Designs in which disgust is elicited and temporal or
life-impacting health decisions are then systematically varied are an obvious next step in this
regard.
Finally, the current report provides the first empirical demonstration that state and trait
aspects of disgust may interactively operate to deter certain types of decisions. Although
interactions were not evident in the immediate avoidance tasks, and neither trait nor state
disgust independently predicted delay seeking medical assistance for bowel symptoms,
analyses in this report suggest that people with greater trait disgust are sometimes more likely
to delay, at least when they are actually disgusted; persons in the control condition were no
more or less likely to delay as a function of their trait disgust sensitivity.
Thus, a third contribution lies in demonstrating that disgust-related avoidant behavior
and decision-making may be interactively influenced by state and trait disgust. This finding is
consistent with emerging work showing that individuals with greater trait disgust exhibit an
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enhanced ability to detect subtle deviations from the color white, a task modeled to represent
the capacity to perceive ‘impurities’ (Sherman, Haidt, & Clore, 2012). Similarly, a
moderating effect for state disgust was seen in a recent report which found that, when
disgusted, people who were fearful of contamination rated their perceived threat of becoming
ill as greater than when not disgusted (Verwoerd, de Jong, Wessel, & van Hout, 2013).
Interpretatively, it has been suggested that dispositional tendencies to specific classes
of aversive emotion can activate automatic processing styles that guide subsequent perception
and judgment (Lerner & Keltner, 2000). Alternately, the impact of trait and state emotion
may vary depending on whether automatic (non-conscious) or strategic (consciously
mediated) processing occur (MacLeod & Rutherford, 1992). In this experiment, immediate
avoidance may reflect unconscious automatic reactions while delay in care-seeking for
symptoms may have activated more considered or deliberative processes. Thus, like anxious
individuals primed to respond to threatening stimuli, it may be that when appraising a
potentially disgust eliciting health contact, disgust sensitive individuals are primed to notice
and respond avoidantly when disgusted. Further investigation into the underlying mechanisms
would be valuable and could explain how dispositional tendencies moderate the role of state
disgust on immediate avoidance and anticipated avoidance.
Clinical Implications
This report establishes the importance of acknowledging disgust in CRC contexts.
Whilst the study sample were healthy volunteers, these findings may translate to clinical
populations, where disgust might equally create avoidant decision-making among those
experiencing or in contact with CRC – including patients, care givers and health professionals
alike. Understanding how disgust might influence detrimental avoidance behaviors is a first
step to better management of unhelpful withdrawal, delay and avoidance in this context.
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Secondly, this report builds on prior work by suggesting that anticipated disgust might
help explain some avoidant health decision-making. Although the design does not enable us
to be sure that it was the disgust nature of the scenarios that deterred behavior, such a process
seems likely. Anticipated emotion is relevant clinically because it impacts health-related
behavior (Chapman & Coups, 2006; O'Carroll et al., 2011; van Overveld, de Jong, & Peters,
2010; Woody & Tolin, 2002) and is often worse than that which is ultimately experienced;
for example persons undergoing colorectal procedures report that the event was better than
anticipated (Von Wagner et al., 2009). Work in the area of affective forecasting shows that
people typically overestimate the affective impact of illness and disability and underestimate
their ability to adapt (Ubel, Loewenstein, Schwarz, & Smith, 2005) which can have serious
implications in cancer decision making. Disgust is likely no different and vulnerable persons
may avoid screening or delay treatment because of ‘inflated’ or erroneous expectancies
regarding how they will feel. Conversely, individuals may also habituate to disgust elicitors
over time (Rozin, 2008). Continued investigation into the role of anticipated disgust in CRC
contexts would provide data to guide communications aimed at encouraging participation in
health promoting behavior.
Finally, this report describes a potentially interactive role for trait and state disgust in
avoidant decision-making. If, as the current findings suggest, state disgust influences the
decision-making of some people but not others, targeted messaging and/or interventions
aimed at disgust sensitive individuals more susceptible to making detrimental decisions may
be warranted. Early identification of those most vulnerable using either standardized
measures of disgust sensitivity (such as DS-R, van Overveld et al, 2011) or simply asking
people how they feel about such matters, combined with messages that acknowledge and
normalize disgust responses and/or provide coping strategies could potentially alleviate
avoidant decision-making.
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Limitations and concluding remarks
While the current report represents a useful addition to understanding how trait and
state disgust influence avoidant decisions in immediate and anticipated CRC contexts, there are
limitations worth noting. Firstly, associations between disgust and avoidance were relatively
small and the moderating influence of trait disgust only evidenced in one scenario, implying
other factors are also involved. The use of dichotomized measures have also been criticised
(MacCallum, Zhang, Preacher, & Rucker, 2002), and whilst alternative analyses in this
experiment produced near identical results, an ANOVA-based approach was maintained due
to greater accessibility and interpretation of findings. These findings are also limited by a
small sample size, limited ethnicity and age – any of which may have implications for
generalizability. Whilst the experimental design was built on previous cross-sectional and
qualitative work, it was conducted with young, essentially healthy volunteers who are unlikely
to have experienced stool sampling or bowel cancer tests. Prior experience was not assessed
hence the extent to which such factors may have impacted results cannot be determined.
Contrary to prior work, no gender differences in disgust were found (although trends were in
the expected direction); sample size is a likely explanation. Further, facility restraints meant
that avoidance behaviors were coded by the experimenter within the room, who, due to the
nature of the olfactory induction, was not blind to condition.
It is unclear how the processes documented in this report might operate among those
making real life decisions about going to their doctor with bowel symptoms, attending bowel
screening, or proceeding with CRC treatment. Recent longitudinal work investigating real-life
adaptation to colostomies suggests estimations of future adaptation are inaccurate (Peeters,
Smith, Loewenstein, & Ubel, 2012). This inability to predict future affect has important
implications for decision-making in health contexts. Designs that assess trait and state disgust
in people making real-life decisions about CRC screening and treatment could provide
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important clinical insights in an area where avoidance is common but in which there has been
little research to date.
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