Training & Self Development Awareness Campaign Summary

I-Learn training brand and “own your future” self development sub-theme

Objectives: To create a greater awareness of all learning opportunities (with distinct focus on Internet-based, Instructor-Led and Individualized (i.e.: tool kits, self study). To increase the perceived value of courses to both managers and ICs to deter no-shows. To encourage a Self Development mindset among all NAIT staff members and to encourage the staff to “own their future” via advice, coaching and mentoring.

Target Audience: Primary: All NAIT individual contributors; Secondary: NAIT People Managers

Strategy: With the large volume of information needed to be conveyed, the awareness campaign must first be focused on one message, the Internet-based learning opportunities, which are relevant to all staff members and will cultivate a grass-roots style energy. This promotion will act as a springboard to promoting the other objectives of the campaign.

Methodology: Begin by branding the theme “gain knowledge (I-learn) and own your future”. Strike up a good-natured competitiveness among colleagues toward learning new technologies, applications, etc. to gain a competitive edge in the IT intellectual market. Track and report (to ICs) what courses and lessons are the most popular. Consolidate and publish commentaries and recommendations from peers about the courses they have taken. Encourage an Element K registration rally within the first 2 weeks of the campaign.

Media Channels:• Interest-generating and brand building “simple” desk drop• Rich-text email messages (weekly for the first 4 weeks, then monthly as needed based on sign-up activity)• Intranet Home Page Banner enforcing the Brand • LMPSG home page facelift with registration link and dynamic “dashboard” banner (updated weekly to tie-into email messages)

Tracking Success: Dollars• Increase Element K Utilization by XX% X hours per month at XXXX/$40m• Decrease no-shows to less than X% of class head count (no-shows not inclusive of cancellations, so this should be 0. At a Xx% no-show rate, NAIT

looses about $XXXM annually.)

Knowledge• Increase NAIT L&PSG sponsored training hours per person by XX% to 11 hours of training per employee for the remainder of the year.

VOE Related• Increase awareness of NIAT L&PSG training offerings related to Career Growth (CDF, technology, leadership, professional development, project

management)• NAIT L&PSG home page hits (need baseline)• Increase in registration for Instructor-led courses as indicated by 95% run rate of scheduled classes.

Training & Self Development Awareness Campaign Summary

NAIT Learning/Self Development Campaign

I-Learn: Own Your Future!

1. June 6: “I-Learn” Promotional Plan Completed & Delivered

- Final Review of Phase I (Element K promotion)

- Final Review of Strategic Plan of Action

- Final Review of Graphics & Collateral

- Final Review of Campaign Communications Schedule

2. Week of June 9: Update/Enhance Learning Home Page

3. Week of June 9: Create NAIT home page GUI Widget

a. Info to be updated weekly:

- “What have I learned today?” Talley of most popular courses

- “What are your colleagues learning? Comments from I-Learn students.

4. Week of June 16: Distribute desk drops to all locations.- Purpose: Brand Promotion- Generate Interest

5. June 23: Campaign Kick-Off

- Email Call to Action - Link to mini promo video - Sign up challenge - sub-campaign

-“Take these 1st steps toward Owning your Future”

• NAIT Home Page Feature

- Element K “GUI widget” – Updated weekly

- Most Popular Courses: What are your colleagues learning?- What have you learned today?

• LMS Home Page

- Alignment VOE/Torkos Message: Career Development

- Introduction to All Learning topics

- Written Examples of Classes w/ screen shots

- Contact Information (mailto java)

• Peripheral Support:

- Send promotional insert slides to all LOB’s to include in their Town Hall Meetings during gathering time.

- All Hands: Show promo slide as attendees gather.

• Campaign in tandem: Manager Awareness & Responsibility to ICsManagers & ICs – Value the courses!

(drive to deter last minute no-shows)

6. Aug. 1, Sept. 1, Oct. 1, Nov. 1, Dec. 1: Targeted “I-Learn” Communication via Email

7. Measure Success: Element K Subscription increase LMS Home page hits count Increase in Instructor-Led registration Decrease in no-shows

Preface:

With the large volume of information needed to be conveyed, the awareness campaign must first be focused on one message. I propose the Element K opportunities (which are relevant to ALL ICs) as a springboard to:

a. Branding the NAIT Learning & Performance Solutions Group

b. Introducing all learning opportunities (with distinct focus on each for deep dives)

c. Increase value perception of courses to managers and ICs to deter wasteful no shows

d. Self Development Campaign Kick-off (Relates to VOE objective per DJ)

e. Manager’s responsibility for encouraging ICs to “own their future”

Primary Target Audience for this campaign: Knowledge Workers

Campaign Team: Joe Liuzzo, Missy Pedrick, David Jedrziewski, Kevin Eitzenberger

NEW LAUNCH DATE 7/28 – please adjust dates accordingly

logos

I-Learn…own your future! (Best viewed in HTML format)

TO: All NAIT Employees

FROM: NAIT Learning & Performance Solutions Group

RE: I-Learn…own your future!

I-Learn is about you learning, your future as a knowledge worker, your

personal intellectual property and your responsibility for what you learn.

Are you a knowledge worker? Generally, knowledge workers would agree with these statements:

I don’t like to be told what to do.

I’m better led by example than explicit management.

I work best when working with other people in social networks.

No one will ever reduce what I do to a flow chart.

I like to work on things I help create.

I'm always building for the future while getting today's work out the door.

If I don't feel good about doing something, I probably won't do it well.

The last remaining competitive advantage of the future is knowledge!*

I-Learn will help you to Own Your Future.

For more information please Click Here.

I-Learn is powered by the NAIT Learning & Performance Solutions Group

For more information please contact Name Here: Email link or Name Here

* American Management Association; Journal of Business Communication

<< link to NAIT home page

Recommended First Step:

Own your future 10 minutes

at a time.

Internet-based “Just in time”

learning. Free to NAIT Full-Time

Employees. (Licenses limited)

Scenario K:

Minute 1: How do I…There must

be a way to…I forget how to…

Minute 2: Go to Element K

Minute 3 - 9: You Learn & Apply

Minute 10: You’re back on task!

3 CLICKS-ENROLL NOW >>

Kick-off Email Message

What are yourpeers learning?Knowledge Workers, Please Click Here >>

NAIT Home Page

Learning Home Page Recommendations

INTRANET-BASED

INSTRUCTOR-LED

is about you learning, your future as a knowledge worker, your personal intellectual property and your responsibility for what you learn and citi’s commitment to provide it.

The last remaining competitive advantage of the future is knowledge!*

Internet-based “Just in time” learning. Free to NAIT Full-Time Employees. (Licenses are limited so please enroll today)

Scenario: Minute 1: How do I...? There must be a way to…? I forget how to…? Minute 2: Log on to Element K Minute 3 - 9: You Learn & Apply Minute 10: You’re back on task!

3 CLICKS-ENROLL IN ELEMENT K NOW >>

MORE about Element K>>

Own your future 10 minutes at a time…

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