Training Manual Watches Jewellery Sunglasses Wall Clocks

2011 Product Training Manual

Prod

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ing

Man

ual

White Label .......................................................3

Collection ................................................... 5

Materials .................................................... 7

Instructions ................................................ 11

Black Label ......................................................17

Collection ................................................. 18

Materials .................................................. 19

Instructions ................................................ 20

Additional Information .....................................22

Collection ................................................. 29

Materials .................................................. 30

Additional Information .................................31

Collections ............................................ 36

Materials .................................................. 37


Collections ........................................... 48 Materials .................................................. 48


ContentsWatches

Sunglasses

Wall Clocks

Jewellery

White Label Watches - 3

Watches

4 - White Label Watches

After twenty years in the accessories design world, many have said the Skagen Denmark Watch Collections have reached a pinnacle of contemporary culture all their own. Loyal Skagen Denmark consumers across the globe enjoy the watch collections that epitomize the elements of Danish design, with graceful style, slim and sleek lines, subtle, inspiring colors, and ageless pieces that last year after year. Designers at Skagen continue to work on the collections that reflect the Danish lifestyle and elements of modern design and all that has come to life in the Skagen Denmark products throughout the years.

White Label


Collections SteelThe Skagen Denmark Steel Collection shines with style. Each piece is design-driven with elegance and contemporary flair. Skagen’s foundation was built on the signature mesh band featured in this collection. Bands come in mesh, links or leather with cases made of stainless steel in colors of silver, black, grey, gold, rose gold or brown. All Skagen Denmark Steel Collection watches have a water resistance up to 5ATM.

Mesh

Skagen Denmark Stainless Steel mesh watches are the most recognizable of the brand, with their slim cases and profiles and innovative mesh bands. The design of these watches epitomizes just what contemporary means, which is a blend of modern with classic, creative with construction, heritage with modern movement.

• JapaneseQuartzMovement,SwissPartsQuartz

• Hypo-AllergenicNickelSafe

• StainlessSteelCaseandMesh

• WaterResistantupto5ATM

Links

Skagen Denmark Stainless Steel link watches embody the classic timepiece, yet still feature the same slim, sleek case design Skagen® is known for. These innovative link designs took inspiration from the creative Danish architecture as well as the merging of the sea to the shore.

• JapaneseQuartzMovement,SwissPartsQuartz


• StainlessSteelCaseandLinks


Leather

Skagen Denmark Stainless Steel watches in leather offer sleek, sharp looks that embrace any wrist with style. The genuine leather straps can be smooth or textured, with or without stitching, and they connect to stainless steel cases in many inspiring colors.

• JapaneseQuartzMovement,SwissPartsQuartz,AutomaticMovement(featuredinpreviousSkagen Denmark models)


• StainlessSteelCase

• GenuineLeatherStrapsandGenuineItalianLeatherStraps



Titanium The Skagen Denmark Titanium Collection presents contemporary styles with a hardy attitude, designed to last in any wardrobe. Bands come in signature Skagen mesh, links or leather in colors of grey, black or brown. Case styling is remarkably slim.

Mesh

Skagen Denmark Titanium watches with mesh bands are sleek, slim, lightweight, stylish and functional. The slender profile for these timepieces tells the Skagen story, inspired by the elements of Danish design.

• JapaneseQuartzMovement


• TitaniumCaseandStainlessSteelMesh


Links

Skagen Denmark Titanium watches with links are innovative works of art. The link styles are geometric and slim to provide outstanding fit and function.



• TitaniumCaseandLinks


Leather

Skagen Denmark Titanium timepieces with leather bands are masterfully crafted. The avant garde styling of these watches is sure to get you noticed.



• TitaniumCaseandGenuineLeatherBand


Ceramics The Skagen Denmark Ceramics Collection challenges the traditional design of modern watch-making by integrating the dial and the case into one sleek form. Bands and cases are made of genuine ceramic in colors of white, black or brown, in shiny and matte finishes.

Links

Understated modernist structures and exquisite ceramic material - gleaned from elements of the Earth - make these timepieces perfectly stylized with nature in mind. Soft round faces with matching bracelet bands in radiant white and opulent black are an expression of graphic simplicity. The high-quality, functional movements and intrinsic features boast the brand’s sophisticated sense of Danish Design.


Materials Steel Skagen Designs uses stainless steel materials that are hypo-allergenic nickel safe. Stainless steel is an alloy compound that is ‘nickel safe’, not nickel free. Skagen manufacturers are held to the EU standard of 0.5ug. Mesh bands are made of Stainless Steel, using 316L and 304L. Many Skagen Denmark watches are ion plated to achieve a desirable color. Ion plating does not contain any nickel during the production process. The Stainless steel material is well known for its long lasting durability and non-corrosive properties and it is used across many industries.

Titanium SkagenDenmarkTitaniumwatchesusetitaniumforthewatchcaseandlinkbands.Generally,Skagenwatchesaremadewithcommerciallypuretitanium(GradeTA2)duetoitsspeciallookandfeel.Titaniumishypo-allergenic and highly corrosion resistant. Some Titanium watches are ion plated in order to provide a color other than gun-metal gray. All have the strength and light weight of titanium and are nickel safe.

Ceramic Skagen Denmark uses ceramic materials that are hypo-allergenic. Ceramic is an inorganic, nonmetallic material formed by the action of heat; it is a high-tech material that is scratch resistant. Although ceramic is strong and scratch resistant, it can chip, so it must be handled with care and stored properly.

Grade

TA1 Unalloyed Titanium: Main use in heat exchangers, airframes, chemical desalination and marine parts, plate-type heat exchangers, cold spun or pressed parts.Platinizeanode—Highformability

TA2 Unalloyed Titanium: Airframes, aircraft engines, marine chemical parts, heat exchangers,condenserandevaporatortubing.Greatcombinationofstrength,formability, ductility and weld-ability.

TA3 Unalloyed Titanium: Chemical, marine, airframe and aircraft engine parts which require formability strength, weld-ability and corrosion resistance.

TA4 The highest strength pure unalloyed Titanium: Chemical, marine, airframe and aircraft engine parts, surgical implants, high speed fans, gas compressors, used inhydraulicandinstrumentationtubing.Goodformabilityandcorrosionresistancecombined with high strength


• Hypo-AllergenicScratchResistantCaseandBand

• GenuineCeramicCaseandBand

•NickelSafeStainlessSteelCaseback,CrownandButterflyBuckle

•WaterResistantupto5ATM

CurvedGlass

FlatGlass

“I”RingConstruction

“L”RingConstruction

Crystal

Crystal

Case

Case

Cushion

Friction


Ion Plating In line with our mission to designing unique, yet attainable products, we incorporate distinctive color offerings into our watches, and we do so with an extremely reliable and established process called ion plating(referredtoasIPinourmarketingmaterials).Ionplatingisoneofthemostadvancedsurfacefinishing processes for watches. In older, more traditional methods the coating on the surface of the case or straps can be rubbed off easily. Ion plating is made by the formation of chemical gases which leads to more durability, more wear resistance, and can also offer better color. Using different gas will form different colors:

IPG(goldcolor)=TiN(Titaniumnitride) IPG(lightgold)=ZrN(Zirconiumnitride) IPviolet/brown=TiAlN(Titaniumaluminumnitride)IPgrey(gunmetalorcharcoal)=TiC(Titaniumcarbonate) IPblack=TiAlCN(Titaniumaluminumcarbonnitride) IProsegold=TiN+Cu(Titaniumnitride+Copper) IPplatinum=Pt(Platinum)

The longevity of ion plating as abrasion tests have proven:

•TheAbrasiontestforIPBrown,andGreycanpass48hours;theindustryassumesthisisequivalentwith color lasting two years; after two years, the plating will not simply come off; the watch will start to sufferdiscolorationdaily(youwillstartseeingthesilverfromunderneath).

•TheAbrasiontestforIPBlack,Gold,PlatinumandRosegoldpasses24hours;theindustryassumesthis is equivalent with color lasting one year.

Skagen Denmark offers the most advanced means for color-plated watches, allowing us to offer our customers the highest level of value when purchasing a Skagen watch.

GlassThe watch crystal is a very important feature of the watch; its sole purpose is to protect the watch face. ThetwotypesofcrystalsfeaturedinSkagenwatchesareaRegularMineralGlassoranXEHardenedGlass.Botharequalitycrystalsusedinthewatchindustry,andthestylechosendependsuponthediameter of the case, the water resistance performance, and the overall design of the watch. Skagen Denmark uses flat and curved glass. Keep in mind that all crystals, no matter what material or processes used,aresusceptibletobothbreakingandscratching.Noglassisscratch-proof;ifawatchisadvertisedas “scratch-resistant” it only means that the crystal is difficult to scratch, not impossible.

Inourcontinualobjectiveofbringingourcustomersuniqueproductatahighvalue,theXEHardenedGlassCrystalisasuperhardenedmineralglassimportedfromSwitzerland,usingaconfidentialhardeningformula to increase the durability and reliability of the crystal.

The new ring has an L-shape and a softer composition that has a “cushion” effect releasing tension from the caseonthecrystal.ForallL-ringconstructiontheinsidecasebackmarkingwillhavean‘N’or‘new1’afterthe factory code so that it is easy to recognize the new and old construction.

GlueSetting Prong Setting Seat Setting Case Setting UP Setting


SWAROVSKIELEMENTSSkagen Denmark watches use only the highest quality of crystals on the dial and bezel of the watch. By partnering with Swarovski, Skagen Denmark is elevating the brand with authenticity and integrity by using SWAROVSKIELEMENTS.Ourcontractreferencenumberis1151156. SWAROVSKIELEMENTS can be placedonthedialbyaverystrongglue,orsetting(prongorseat).Thesizeofthestonevariesfrom.90

–1.10mm.

Movements Skagen Denmark watches use a variety of movements in the Steel and Titanium Collections. The most commonlyusedisJapanesequartzmovementandSwisspartsquartz.Japanesequartzmovementsareknown for their precision in the watch industry as extremely reliable timekeepers. Swiss parts quartz movement is movement blanks that have been manufactured in Switzerland but assembled abroad. Swiss parts indication only appears on the movement not on the dial or case. A quartz movement is powered by a battery and is called quartz because the battery works in combination with a quartz crystal. The greatest advantage of a quartz watch is that the movements needs no winding to keep it working, in addition quartz movement watches require fewer time adjustments and less maintenance than mechanical watches.

AJapaneseautomaticmovementisamechanicalmovementwithaselfwindingdesign.Anautomaticwatch runs off the energy produced by motion which winds the spring. The movement features a rotor that spins when the watch is in motion. The mechanism transfers the energy from the spinning rotor to the main springofthewindingsystem.Onedrawbacktoautomaticmovementsisthattheycangainorloseafewminutespermonth.Ownersshouldcheckthesewatchesonceortwiceamonthtoadjustthetime.

BatteriesThe battery life for the White Label watches varies from 2-5 years, with the average being 4 years. The battery life of a watch is dependent upon the complications of the watch, a simple 2-hand function watch-life will be longer than that of a multi-function watch; the more functions a watch offers the less the battery life will be. Skagen Denmark using highly reputable battery brands including Sony, Energizer, and Maxell.

All batteries are mercury free.

Automatic Movement

Sunray Brushed

Sandblasted

Carbon Fiber

Mother-of-Pearl

Gemstone


DialsIn general a Skagen Denmark watch dial is made of brass, which is the typical material found in watch dials and considered to be high quality. There are multiple dial finishes available in the Skagen line, these finishes are done on top of the brass dial; current finishes available in the Skagen Denmark line include sunray dials, shiny dials, brushed dials, Mother-of-Pearl dials, carbon fiber dials and gemstone dials.

A sunray and shiny dial finish both give off a nice shine to the color of the dial, with the sunray graduating out from the center of the dial while the shiny dial is consistent throughout. The brushed finish dials offer a more matte look; the dial can be brushed in different directions which is done to best fit with the overall design of the watch; the dial can be vertically brushed, circular brushed, or an irregular brushing which is not as uniformly done, however still giving off a nice matte appearance. Dials can also be sandblasted for a nice matte look. Dials are also given accents using chrome labeling for indexes and outlines, applying Swarovski Elements, or coated with enamel; there are many ways to make a watch dial unique. Mother-of-Pearl dials are the milky interior shell of a mollusk which is sliced thin to use on a watch dial, these dials are more expensive since Mother-of-Pearl is considered a wild animal product and has special importing requirements. Carbon Fiber is a material made with carbon filament threads, these threads are comprised of several thousand seven-micron carbon fibers held together by resin. The atomic structure of carbon fiber is similar to that of graphite, consisting of sheets of carbon atoms arranged in a hexagonal pattern, and is an extremely lightweight and resilient material. Carbon fiber is currently used on our watch dials in our Titanium men’s collection. The gemstone material used in some of the watches is manmade. The melting of glass creates an explosion of metallic crystal accents which results in the unique glittering appearance of these dials

SkagenDenmarkusesNewliteC1luminousmaterialonsomemodelswhichcanlastupto30minutes.The luminous appears white inlayed in hands and indexes and glows in green when activated. The luminous material needs to absorb natural or artificial light for a period of time in order to activate it, then gives off light at a rate lower than that of the absorbed light source. Many Skagen Denmark models use luminous indexes and hands to provide enhanced readability at night or in dark spaces.


Attachment Type fits wrist size (min/max)

Leather Strap

Men 157 - 210 mm

Women 148 - 195 mm

Mesh Band

Men 155 - 210 mm

Women 145 - 195 mm

Metal Band

Men 155 - 210 mm

Women 145 - 195 mm

Instructions and Information Watch Band StandardsSkagen Denmark watches are available with several types of watch bands to accommodate most customer preferences, which include signature mesh bands, metal or ceramic bracelets/ links, leather straps and silicone straps. The watch band is a very important feature of a watch – it not only reflects the designofthewatch,itmostimportantlyreflectsthecommitmenttoqualityofthewatchcompany.Ofallthefeatures a watch can offer, none of them will matter if your watch does not fit properly, is uncomfortable to wear, or worst of all falls off and is lost.

As always, Skagen is educated on this topic and adheres to the highest of standards in regards to the tolerances of our band fits and attachments. Below is an illustration which explains the measurement used for our minimum length and maximum length specifications; you will note the measurements are taken from the inner diameter of a buckled watch, and the specifications vary by strap-type.

Minimum length refers to the inside perimeter of the buckled watch in the first hole position. Maximum length refers to the inside perimeter of the buckled watch in the last hole position.

Minimum length refers to the inside perimeter of the closed watch on the first adjustable rill. Maximum length refers to the inside perimeter of the closed watch on the last adjustable rill.

Minimum length refers to the inside perimeter of the buckled watch without adjustable links. Maximum length refers to the inside perimeter of the buckled watch with all adjustable links.

Band Adjustment

Sizing - Mesh BandSkagen signature mesh bands are easily adjustable and are flexible.

Adjustingtheclasp:LIFT:placeasmalltool(flatheadscrewdriveroradjustmenttool)intheslotontheclasp.Liftthebarinthedirectionfacingawayfromthestraightpin(placethetoolsothehandleisinthedirection of the case of the watch). Leveraging the tool against the straight pin may result in the straight pinbending.SHIFT:theadjustablebuckletothedesiredposition(makesuretheclaspissetinoneoftheindentationsonthebackoftheband).PRESS:presstheslottedclaspclosed–notusingthestraightpinasleverage to protect against bending.

Stainless Steel / Titanium Links

Ceramic

figure 3stationarypin head

pin

figure 4 figure 5

figure 1 figure 2

figure 6

figure 7 figure 8

tubepin

pin

tubefigure 3

stationarypin head

pin

figure 4 figure 5

figure 1 figure 2

figure 6

figure 7 figure 8

tubepin

pin

tube


pin

figure 4 figure 5

figure 1 figure 2

figure 6

figure 7 figure 8

tubepin

pin

tube


pin

figure 4 figure 5

figure 1 figure 2

figure 6

figure 7 figure 8

tubepin

pin

tube


pin

figure 4 figure 5

figure 1 figure 2

figure 6

figure 7 figure 8

tubepin

pin

tube


SecuringtheClasp:Skagensignaturemeshclaspsareeasilysecuredinthreeeasysteps.HOOK–SNAP– CLASP. PulltheHookoverthepin,Snaptheflatclaspclosed,thenclosethesecurityClasp. Link bands are completely adjustable anywhere watches are serviced.

Sizing - Link BraceletStep1:Usingsmall,pointedtool,inserttipintoholeonundersideofbandandpushthepinout.Grasp

pin and pull out. Arrows on band indicate direction that links are to be removed.

Step 2: In order to remove one link, two pins must be removed.

Step 3: If removing more than one link, remove an equal number of links from both sides to keep the symmetry of the wristband.

Step 4: After removing the necessary number of links, tap the remaining pins back into place using a small nylon head hammer.

Sizing - Ceramic Link BraceletThe Skagen Ceramic links do not use arrows, and are uni-directional and can be removed from either side.

Instructions with Block Tool

ToRemoveLinks:

Step1:Lineuptheheadofthestationarypinwiththebladeonthepinblocktool(Figure1).

Step 2: Place the block base on a hard, flat surface with the blade still aligned with the stationary pin head(Figure2).

Step3:Gentlywigglethewatchfromlefttorightwhilepushingdownonthepinblocktool(Figure3)

Step4:Usetweezersorplierstoremovethepin(Figure4).

Step5:Whenthepinispulledoutfromthelink,thetubewillcomeout(Figure5).

Step 6: Separate the links and repeat the process

ToRe-assembleBracelet:

Step7:Placethetubeintothelink(Figure6)

Step8:Alignthelinks(Figure7).

Step 9: Use tweezers or pliers to place stationary pin inside bracelet and gently press pin in until flush withthebracelet(Figure8).

figure 3figure 1 figure 2

figure 4 figure 5 figure 6

figure 7

tubepin

pin

tube



figure 7

tubepin

pin

tube



figure 7

tubepin

pin

tube



figure 7

tubepin

pin

tube



figure 7

tubepin

pin

tube


InstructionswithCeramicLinkRemoverTool

ToRemoveLinks:

Step 1: Place the band on top of the link removal tool and line up the stationary pin with the tool pin. (Figure1).

Step2:Turntheknobtopushoutthestationarypin(Figure2).

Step 3: Pull out the stationary pin with a pair of pliers. To remove pin, grip pliers at the base of the ceramiclinktogetabettergriponthepin(Figure3)

Step4:Whenthepinispulledoutfromthelink,thetubewillcomeout(Figure4).

Step 5: Separate the links and repeat the process

ToRe-assembleBracelet:

Step6:Placethetubeintothelink(Figure5)

Step7:Alignthelinks(Figure6).

Step 8: Use tweezers or pliers to place stationary pin inside bracelet and gently press pin in until flush with thebracelet(Figure7).

MIN. HR.

SEC.

60

10

30

40

50

24

4

812

16

20

20

60

15

30

45

A

B

2 31

C

24 Hours

MinuteHand

Second Hand

Calendar

Chronograph Second Hand

25

1 2 3


1 2 3

Movement Instructions

Standard Instructions

A. Pull the crown out to the position. B.Rotatethecrowntosetdate. C. Pull the crown out to the fully extended position and rotate crown to set the desired time. D. Push the crown back to its normal position. 1 The date and time are now set.

2

3

31 •1 •3 •5 •7 •9 •11 •12•13•14•15•17•1

9•21•

23• 25

• 27• 29• 1SUN •MON

•TUES

•WED•THURS• F

RI• SAT •

2 4 •2 •4 •6 •8•10

•12•13•14•1

6•1 8

• 2 0

• 2 2 •

1 2 3

Date

24 Hours

Day Multifunction Instructions

A. Pull the crown out to the middle position 2 turning counter-clockwise to set the date.B. Pull the crown out to the fully extended position. 3 Rotateclockwisecyclingthroughhourstosetday. Then set time.C. Push the crown back to its normal position. 1 The date and time and hour are now set.

Chronograph Instructions

A. Press down to start and stop the stopwatch. A

B. Controls day, date and time functions. B

1.Pull the crown out to the middle position. 2 Rotatethecrowntosetdate.2.Pull the crown out to fully extended position 3 and rotate crown to set desired time.3.Push the crown back to its normal position. 1 The date and time are now set.C. Press down to reset stopwatch. C

CHRONOGRAPH RESETThis should be performed when second hand does not return to 0 second position.A.Pullthecrownouttothemiddleorfullyextendedposition( 2 or 3 depending on model).B.Continuously press A button to advance chronograph hands to set second hand to 0 position.C.Oncehandshavebeenzeroed,resetthetimeandreturnthecrowntonormalposition.

Big Date Instructions

A.Onthefirstdayofanewmonththedatehastobemanuallysetfrom31over39to1bytheuser.Thedatechange(e.g.from21to22)hasalongchangingtime(2-3hours)insteadofthenormal1hour changing time. B.To set First Digit: Pull crown out to first position 2 , turn counter-clockwise to set. To set Second Digit: Pull crown out to first position 2 , turn clockwise to set.C.To set Time: Pull crown out to second position 3 , turn to set the correct time.

1 2 3

1 2 3

Day of the Week

Date



3HandDayandDate

SETTING THE TIMEA. Pull the crown out to the position.B. Turn the crown to set hour and minute hands.C. When the crown is pushed back to the normal position, second hand begins to run.

SETTING THE DATEA. Pull the crown out to the position.B. Turn the crown counter-clockwise to set the date.*If the date is set between the hours of around 9:00 PM and 1:00 AM, the date may not change on the following day.C. After the date has been set, push the crown back to the normal position.

SETTING THE DAY OF THE WEEKA. Pull the crown out to the position.B. Turn the crown counter-clockwise to set the date.*If the date is set between the hours of around 9:00 PM and 1:00 AM, the date may not change on the following dayC. After the day of the week has been set, push the crown back to the normal position.

RetrogradeDualTimeInstructions

SETTING THE TIMEA. Pull the crown out to the position.B. Turn the crown to set hour and minute hands.C. When the crown is pushed back to the normal position, second hand begins to run.

SETTING THE DATEA. Pull the crown out to the position.B. Turn the crown counter-clockwise to set the date.*If the date is set between the hours of around 9:00 PM and 2:00 AM, the date may not change on the following day.C. After the date has been set, push the crown back to the normal position.

SETTING THE 2nd TIME (24 Hours)A. Pull the crown out to the position.B.Turnthecrowncounter-clockwisetosetthe2ndtime(24H).C.Afterthe2ndtime(24H)hasbeenset,pushthecrownbacktothenormalposition.

2

2

3

3

2

2

Solar Powered Watch Instructions

SETTING THE TIMEA. Pull the crown out to fully extended position and rotate crown to set desired time. Push the crown back to its normal position.

• This watch has a rechargeable cell which is charged by exposing the watch dial to light such as direct sunlight or fluorescent lamps.

• Expose the watch dial towards direct sunlight for several hours at least once a month.• Donotchargewatchatahightemperature(about60°C/140°Forhigher).• After taking off the watch, put it in a position so that the dial is exposed to bright light, such as by a

window. • Before storing the watch in a dark place for an extended period of time, be sure to charge it fully.

ChargingSourceForFullChargeFor1DayOperation

20cm(8in.)under a flourescent light 484 hours 2.8 hours

Outside, Cloudy conditions 31 hours 11.4 minutes

Outside Sunny conditions 16.9 hours 6.0 minutes

Rechargewarningfunction:Secondhandmovesat2-secondintervals. The second hand changes to a two second interval movement to indicate insufficient recharging. After exposing the watch to light, recharging takes place and the watch returns to one second interval movement.

Time setting notification: Second hand moves irregularly / 1sec-1sec - 2sec. Whenthesecondhandmovesirregularly(1sec-1sec-2sec),ittellsthatthetimesettingwasnotdoneafterthewatchstopped(duetoinsufficientcharge),and will continue to do so until the time is set. It is advised to set the time after each sufficient charge.

APPROXIMATETIMEREQUIREDFORCHARGING:WARNINGS/NOTIFICATIONSFORCHARGING:

GMT/Alarm

SETTING THE TIMEA. Pull the B crown out to the fully extended position and rotate the crown.

SETTING THE DATEA. Pull the B crown out to the middle position and rotate the crown clockwise. B. Push the B crown back to its normal position. The date and time are now set.

SETTING THE SECOND TIME zONEA. Pull the B crown out to middle position push and hold down A push-button to set the hour hand.

SETTING THE ALARM: A. Pull the crown out to middle position and rotate crown counter clockwise.B. Use the push-button to turn the alarm on and off, one beep means alarm is off, two beeps means it is on.*SETTINGTHEDATECAUTION:NEVERCORRECTDATEBETWEEN9PMAND12.30AM.

24

4

812

16

20


2

2

2

1 2

2

3

C

B


The evolution of design in the Skagen Denmark watch collections has come to a pinnacle with the Black Label Collection. This collection presents revolutionary, modern designs for design connoisseurs: design without limits. While the inspiration expands its borders and looks for beauty, abstract and unusual shapes everywhere it meets the eye, the design element portrays a minimalist sensibility that is synonymous with the Skagen Denmark brand. The Black Label collection is the realization of decades of design and experience.

18- Black Label Watches

Collections

The Executive CollectionThe Skagen Denmark Executive Collection is inspired by professional drive in the work place. Ideal for creating polished style and tailored looks regardless of geography. Takes you from the board room to today’s mobile office.

• SwissMadeQuartzMovement


• StainlessSteelCaseandGenuineItalianLeatherStraps


The Architect CollectionThe Skagen Denmark Architect Collection is structured around the essence of functionality and durability. Inspired by both rugged and industrial materials, these objects of desire are built to stand the test of time.



• Stainless Steel Case, Mesh and Links or Titanium Case and Links


The Cocktail CollectionThe Skagen Denmark Cocktail Collection provides timeless luxury for the new decade and beyond. Styles feature metallic minimalism, combining unique gemstone and genuine diamond accents, redefining the approach to ultimate glamour.



• StainlessSteelCaseandLinks,orGenuineItalianLeatherStrapswithSatinTop


Black Label Watches - 19

The precise shape, placement and angle of each facet determine a diamond’s brilliance.

H rated diamonds are graded as “Nearly Colorless”.

D E F G H I J K - M N- Z

Prong Setting Case SettingUP Setting

DiamondsAlldiamondsfromSkagenDenmarkarecertifiedsinglecutrounddiamonds,SI1-2H-IorTopWesseltonVVS1-2.Thesediamondsofferluxuryandvalueatanaffordablepricepoint.

Clarity

Allgemdiamondscanreceiveaclarityratingbasedontheindustrystandardscale:FL(flawless)-I3(heavilyincluded).Diamondclarityisthequalityofdiamondsrelatingtothenumberofinternalcharacteristics of a diamond called inclusions and surface defects called blemishes. Inclusions include: clouds, feathers, included crystals or minerals, knots, cavities, cleavage, bearding and internal graining. Blemishes include: polish lines, grain boundaries, naturals, scratches, nicks, pits and chips.

Carat

Carat weight varies between 0.054-0.06 depending on the model.

Cut

Cut refers to the facet proportions on the surface of a diamond. More than any other factor, the precision of these facets determines the beauty of the stone. All Skagen diamonds are round, single cut.

Color

The colored tinting found in most diamonds is caused by minute impurities within the stone. The untrained eye is incapable of making the color evaluations that can affect the value of a stone. Skagen watches use H-I,nearcolorless,diamonds.

Settings

Three different types of setting are used for diamonds placed on the dial: prong, UP and case setting.

Freshwater Cultured Pearls Pearls are organic gems, created when an oyster covers a foreign object with beautiful layers of nacre. Thequalityofpearlsisjudgedbytheirorientandluster.Orientisthesoftiridescencecausedbytherefraction of light through the layers of nacre. Luster is the reflectivity and shine on the surface of the pearl. Combined, these two qualities are what give our pearls their beautiful sheen and polish.

Materials

Movements Swiss Made quartz movements showcase a high level of craftsmanship in the Black Label Collection, ensuring only the utmost in quality. The movement components are assembled in Switzerland, and no facet of the movement leaves the factory without proper supervision and approval. A Swiss Made quartz movement combines the movement with the chassis and jewels of a mechanical watch to form the most accurate and most durable quartz watches. To reduce friction in Swiss Made quartz movements synthetic gem crystals are placed in the spaces of the movement; referred to as jewels. Using jewels rather than metal minimizes temperature changes and holds lubricant longer resulting in the high level of durability and accuracy these movements provide.

BatteriesThe battery life for the Black Label watches varies from 3-10 years, with the average being 6 years. The battery life of a watch is dependent upon the complications of the watch, a simple 2-hand function watch-life will be longer than that of a multi-function watch; the more functions a watch offers the less the battery life will be. Skagen Denmark using highly reputable battery brands including Sony, Energizer, Maxell, and Renata.

AllbatterieswillbemercuryfreebyJune2011.

DialsIn general a Skagen Denmark watch dial is made of brass, which is the typical material found in watch dials and considered to be high quality. There are multiple dial finishes available in the Skagen® line, these finishes are done on top of the brass dial; current finishes available in the Skagen Denmark line include sunray dials, shiny dials, brushed dials, Mother-of-Pearl dials and gemstone dials.

LuminousSkagenDenmarkusesNewliteC1luminousmaterialonsomemodelswhichcanlastupto30minutes.The luminous appears white inlayed in hands and indexes and glows in green when activated. The luminous material needs to absorb natural or artificial light for a period of time in order to activate it, then gives off light at a rate lower than that of the absorbed light source. Many Skagen Denmark models use luminous indexes and hands to provide enhanced readability at night or in dark spaces.

SapphireCoatedSuperHardenedCrystalsThe super hardened crystals are imported from Switzerland, using a confidential hardening formula to increase the durability and reliability of the crystal. In addition, the Black Label collection crystals offer a sapphire coating, improving the scratch resistance of the glass.

Swiss Movement

Sunray Brushed

Sandblasted Mother-of-Pearl

Gemstone


Swiss Made MoonphaseSETTING THE DATEA. Pull crown out to positionB. Turn crown clockwise to set dateC. Push crown back in to its normal positionD.Nevercorrectdatebetween9PMand3AM

SETTING THE TIME AND MOONPHASEA. Pull the crown out to the position.B. Turn crown clockwise to set time and counter clockwise to set moonphaseC. Push crown back in, second hand will begin to run

2

3

20- Black Label Watches

1

SwissMadeGMT24HMovementInstructionsSETTING THE TIMEA. Pull the crown out to the position.B. Turn crown clockwise to set timeC. Push crown back in, second hand will begin to run

SETTING THE DATEA. Pull crown out to positionB. Turn crown clockwise to set dateC. Push crown back in to its normal positionD.Nevercorrectdatebetween9PMand3AM

2ND TIME zONEA. Pull crown out to positionB.PushbuttonAtoset24HtimeC. Push crown back in to its normal position

Swiss Made 2 Eye Multifunction Movement Instructions

SETTING THE TIMEA. Pull the crown out to the position.B. Turn the crown to set the hour and minute hands.C. When the crown is pushed back to the normal position, second hand begins to run.

SETTING THE DATE and DAY A. Use pusher A to set the current date and pusher B to set the current day. With pusher A at 4 o’clock position and pusher B at the 8 o’clock position, you must not use these quick change correctors between 11:30 p.m. and 5:30 a.m. because the automatic change mechanism is in operation between these times.

Standard InstructionsA. Pull the crown out to the position. B.Rotatethecrowntosetdate. C. Pull the crown out to the fully extended position 3 and rotate crown to set the desired time. D. Push the crown back to its normal position. 1 The date and time are now set.

2

2

3

1 2 3

3 A

SecondTimeZone

1 2 3

Chronograph with Moonphase

A. Press down to start and stop the stopwatch. A

B. Controls day, date and time functions. B

1.Pull the crown out to the middle position. 2 Rotatethecrowntosetdate.2.Pull the crown out to fully extended position 3 and rotate crown to set desired time.3.Push the crown back to its normal position. 1 The date and time are now set.

CHRONOGRAPH RESETThis should be performed when second hand does not return to 0 second position.A.Pullthecrownouttothemiddleorfullyextendedposition( 2 or 3 depending on model).B.Continuously press A button to advance chronograph hands to set second hand to 0 position.C.Oncehandshavebeenzeroed,resetthetimeandreturnthecrowntonormalposition.C. Press down to reset stopwatch. C

25

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3 0 M I NT O T A L I Z E R

C H R O N O G R A P H

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S E C O N D H A N D

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Black Label Watches - 21

1

Skagen suggests the following solutions for cleaning metal and crystal surfaces:

3:1 solution of ammonia based window cleaner to water.

4:1 solution of rubbing alcohol to water.

These suggested solutions will evaporate cleanly from metal and glass surfaces.

*Do not use soap products, soap will leave residue behind when dry.

To clean the case and crystal:

Moistenasoftclothwithoneoftheabovesolutions.Gentlywipethecaseandcrystalclean. Becarefulnottoputtoomuchstressonthecrystalasyouclean.NEVERimmerseorsoakthecase/crystal portion of the watch, regardless of water resistance rating. Moisture could seep past the seals over time.

To clean the band or strap:

Metal watchbands

Dip a cotton swab in the above solution, and gently rub it into the soiled portion of the band. For more intricate mesh bands, you may want to use a soft bristle toothbrush or nailbrush. Be sure to cover the case of the watch during this process so as not to soak it. For stubborn soil, you may want to bring it to a jeweler for a professional cleaning.

Leatherwatchstraps(TopGrain)

Top grain leather can be characterized by its smooth, somewhat shiny appearance. To clean this type of leather, follow the same procedure as with the rubber watchband. Simply wipe it clean with a damp cloth, using water only. You may want to use leather conditioner or a small amount of hand lotion to keep the leather supple over time. Top grain leather may develop a milky “haze” if left alone for extended periods. This can simply be wiped away or removed with leather conditioner.

Leatherwatchstraps(nubuck)

This is essentially full grain leather with the top layer shaved off, leaving a flat, smooth finish. A product called a “nubuck eraser” can be found at better shoe repair shops. It will help to remove most light stains and debris from nubuck.

Satin watchstraps

Dampen a cloth with cold water and blot the strap in a downward motion, dry the strap immediately with a hand towel. Avoid soaps and solvents as they may stain the satin.

Ceramic watchbands

Wipe the ceramic with a water soaked damp cloth, and then dry it with a lint-free cloth.

Watch Care

Additional Information - Watches

22- Watches

WaterResistanceThere are several features that help make a watch water-resistant. The most important is the gaskets, or “0” rings-made of rubber, nylon or Teflon which form watertight seals at the joints where the crystal, case back and crown meet the watch case. If the watch is a chronograph, the chronograph pushers will also have gaskets. In addition, water-resistant watch cases are lined with a sealant, applied in the form of a quick-hardening liquid, which helps keep water out.

The thickness and material of the case is also a factor in determining whether a watch can safely be worn underwater. The case must be sturdy enough to withstand pressure without caving in. In general, this means a steel or titanium case.

A screw-in case back, as opposed to one that pushes in, also contributes to a watch’s water resistance. A screw-in crown, a feature of many divers’ watches, helps prevent water getting into the case through the watch-stem hole. When it is screwed down it forms a water tight seal much like the seal between a jar and its lid.

The different levels of water resistance as expressed in meters are only theoretical. They refer to the depth at which a watch will keep out water if both watch and the water are perfectly motionless. These conditions, of course, are never met in the real swimmer’s or diver’s world. In real life, the movement of the wearer’s arm through the water increases the pressure on the watch dramatically; so it can’t be worn to the depths indicated by lab testing machines.

Most Skagen® Watches are rated at 3ATM for water resistance. What does this rating mean?

ATM or “atmospheres” is the amount of pressure a watch can withstand before leaking. A 3ATM watch will withstand pressures equivalent to about 30 meters, or 100ft under water. It is important to note that thisisameasureofpressureNOTdepth.Forexample,thepressurefromthewatercomingfromtheshower hitting the seals of the watch is far greater than 3 atmospheres.

The following are “real world” examples of the water resistance of each rating:

3ATMWaterresistantto30meters(100feet).Willwithstandsplashesofwaterorrainbutshould not be worn while swimming or diving.

5ATMWatertestedto50meters(165feet).Suitableforshoweringorswimminginshallowwater.

NotWaterResistant–YouwillknowthatyourSkagenDenmarkwatchisNOTwaterresistant if there are no markings on the watch.

You can find the level of water resistance of your watch by referring to the case back.

Watches - 23

Typical case back

The watch model number is located on the case back of all Skagen Denmark watches to provide easy model identification.

HowtoReadSkagenDenmarkWatchModelNumbers

233X XLSLBst

yle

#/ca

se #

sizin

g

case

col

orba

nd m

ater

ial

dial

col

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Style#/Case#

The first set of numbers describes the case style. In this example, the style is a 233 case.

Sizing

The letter following the case style number is the sizeindicator.TheXXLindicatesthiswatchhasalarge case. There are various sizes in watches:

XS=ExtraSmall S=SmallL=Large XL=ExtraLargeXXL=Extra-ExtraLarge U=Unisex

Case Color

The next letter indicates the case color. Look at the chart below for other color codes. The case color in this example is S for stainless steel finish.

G=GoldIonPlated S=StainlessSteelT=Titanium R=RoseGoldIonPlated D=BrownIonPlated M=GreyIonPlatedB=BlackIonPlated PL=Platinum

Band Material

The next letter indicates the band or strap type. The L indicates that this watch has a leather strap.

C=Ceramic F=Fabricstrap(satin,othertextile)L=Strap(Leather)R=RubberorSiliconeS=StainlessSteelX=Link2=Highpolishedleather4=Croco 4a=ShinyCroco5=Nubuck7=Lizard8=Snake8a=ShinySnake

Dial/Leather Color

The final letter describes the color of the watch dial. In this example, the dial is B which is black.

Dial/Mesh and Link Strap ColorsB=BlackG=GoldIonPlatedR=RoseGoldIonPlatedD=BrownM=CharcoalGreyMP=WhiteMother-of-PearlPMP=PinkMother-of-Pearl S=StainlessSteel T=Titanium

Leather Strap ColorsB=BlackC=OffWhiteorCreamD=BrownE=LimeGreenF=FuchsiaG=GoldGR=GreenI=IceBlueL=LeafGreen N=NavyBlueO=OrangeP=PinkR=RedS=SalmonT=BeigeTQ=TurquoiseV=PurpleW=WhiteY=Yellow

24- Watches

WarrantyYour Skagen Denmark watch is protected by Skagen Designs International Limited Lifetime Warranty, under the terms and conditions of this warranty. The Warranty covers defects due to faulty material or workmanship, subject to normal conditions of use. The Warranty comes into force only if the International Warranty Card is fully and correctly completed by an authorized Skagen Denmark dealer. This warranty does not cover:

Battery, glass, bands, straps, bracelets, exposed crystals and other embellishmentsDamage(includingwaterdamage)asaresultofpoorcare,accidents,andnormalwearandtear

In case of defects covered by the warranty, your Skagen Denmark watch will, at the sole option of Skagen Designs, be repaired or replaced free of charge. The warranty becomes void in the event of servicing or repair of the watch by any person not duly authorized by Skagen Designs or its representatives, except for mesh band or link band adjustment. You may have greater rights under local laws.

Should you require service for your watch, please contact your authorized Skagen Denmark dealer or oneofourauthorizedSkagenDenmarkservicecentersassetforthintheInternationalServiceNetworkbooklet. Warranty repairs require the International Warranty Card. You may visit us at www.skagen.com or call for additional instructions.

Ourdealersandservicecentersarealwaysatyourdisposalforwarrantedornon-warrantedrepairs,thelatter done at an appropriate charge. If work is done under the warranty, the Skagen Denmark dealer or service center may charge for postage and handling.

FrequentlyAskedQuestions

Q.DoSkagenDenmarkwatcheshaveawarranty?

A. Yes, our industry leading warranty is as follows: Skagenwatchesaresubjecttoqualitytestsateverystageofthemanufacturingprocess.Ourwatches

are guaranteed to be free from any defects due to faulty materials or workmanship, subject to normal conditions of use. The Limited Lifetime Warranty covers all parts except strap, crystal and battery.

Q.HowdoIcleanmySkagenDenmarkwatch?

A. Skagen suggests the following solutions for cleaning metal and crystal surfaces:3:1 solution of ammonia based window cleaner to water. 4:1 solution of rubbing alcohol to water. Do not use soap products. These suggested solutions will evaporate cleanly from metal and glass surfaces. Soap will leave residue behind when dry.

To clean the case and crystal:Moistenasoftclothwithoneoftheabovesolutions.Gentlywipethecaseandcrystalclean.Becareful not to put too much stress on the crystal as you clean. They can break with seemingly little pressure. Moisture could seep past the seals over time. NEVERimmerseorsoakthecase/crystalportionofthewatch,regardlessofwaterresistancerating.

International Warranty Card

Watches - 25

Timepieces

Analogue A watch that shows the time using an hour and minute hand

Automatic The movements or accelerations of the wearer’s arm wind the mainspring.

Bezel AlsocalledTopRing.Theringthatsurroundsthewatchdialorface.TheBezelisusuallymadeofmetalblends(suchasstainlesssteel),basemetalsorplatedmetals.

Bands A mesh or titanium strap used to attach the watch to the wrist of the wearer. Bands made of rubber or leather are referred to as straps.

Carbon Fiber A material made with carbon filament threads, these threads are comprised of several thousand seven-micron carbon fibers held together by resin. The atomic structure of carbon fiber is similar to that of graphite, consisting of sheets of carbon atoms arranged in a hexagonal pattern, and is an extremely lightweight and resilient material.

Case The housing which contains the movement and other watch parts. Skagen® uses solid stainless steel or 100% titanium cases.

Ceramic A high tech material made from aluminum and zirconia oxide, ceramic is formed by the action of heat and is scratch resistant.

Chronograph A watch with both timekeeping and stopwatch functions.

Crown Roundknobthatislocatedontheoutsideofawatchcaseusedforsettingthehandstothe correct time and correcting the calendar indications.

Dial “Face” Plate of metal or other material bearing various markings to show the hours, minutes and often, the seconds. Dials vary in shape, decoration, materials, etc. The indications are given by means of numerals, division or symbols of various types.

Dual Time A feature that has two time zones.

GemstoneDial Thesemanmadegemstonedialsarecreatedbythemeltingofglassthattriggersanexplosion of metallic crystals, resulting in the glittering appearance of the dial.

Glass/Crystal Apolishedmineralglasscrystalmaterialthatprotectsthewatchdial.

GMT Thistermdescribesawristwatchthatdisplaysasecondtimezoneora24-hourindication.GMTstandsforGreenwichMeanTimeandisbasedontheglobebeingdivided into 24 time zones as established in the Meridian Conference of 1884. The zeromeridianrunsthroughtheRoyalObservatoryintheLondonsuburbofGreenwich

Indicators Also called markings, this refers to the hour, minute or second marks that are printed on the face of the dial.

Ion Plating A physical vapor deposition technique form metal coatings on metal and alloys.

Jewel Atinysyntheticgemcrystalssetbetweenthegearsofamovementtoreducefriction.

Glossary

26- Watches

Luminous A material used to coat hands, numbers, and hour markers on watch dials in order to make reading the time in the dark possible. Skagen Denmark watches use a non-radioactive material in their luminous.

MOP MotherofPearlisaniridescent,milkyinteriorshellofamolluskthatisslicedthinandusedon a watch dial. While most have a milky white luster, mother-of-pearl is also available in pink, blue, brown or black.

Movement Assembly consisting of the principal elements and mechanisms of a watch or clock: The winding and setting mechanism, the mainspring, etc. Skagen Denmark watches use precisionJapaneseorSwissquartzmovementsthatdonotrequirewinding.

Moonphase A watch movement that displays the age of the moon in relation to the date.

Multifunction A watch containing sub dials used for various purposes such as determining time, date, day of the week and hour. All operations are controlled with a single crown.

Pusher Any button that operates the special functions of a watch.

RetrogradeDisplay Aretrogradedisplayshowsthehours,day,date,etclinearlyinsteadofcircularly.Thehandcontinues along an arc until it reaches the end of its scale, at that moment it jumps back to the beginning instantaneously. For the Skagen® retrograde styles you have the option to set the time of the retrograde separately from the watch time, giving a dual-time function as well.

A highly scratch resistant crystal created by the fusion of sapphire and super hardened glass.

Screw Down Crown A crown which aids water resistance by sealing the crown against the case. Turn crown counter clockwise to unscrew from case. Press and hold in crown while turning clockwise to seal the crown to the case.

Silicone Silicone is a synthetic rubber-like material; it is a polymer that includes silicone together with carbon, hydrogen, and oxygen.

Solar Solar powered watches are powered by light. A photovoltaic cell on the face of the watch(thedial)convertslighttoelectricity,whichisusedtochargearechargeablebattery.Aslongasthewatchisregularlyexposedtolight(outdoororindoor),itneverneeds a battery replacement

Spring Bar The pin that connects the band or strap to the watch case.

Steel(316L) Highgradesteelwithlownickelcontent.Oftenreferredtoassurgicalsteel.

Straps Watchbands made of pliable material such as genuine leather.

Titanium Titanium is a metallic element found in the earth’s crust, it occurs as a bright, lustrous metal or a silver-grey or dark grey powder. It is 30% stronger than steel yet lightweight, resistant to salt water corrosion and is well known for its anti-allergenic properties.

TopRing AlsocalledBezel.Theringthatsurroundsthewatchdialorface.TheBezelisusuallymadeofmetalblends(suchasstainlesssteel),basemetalsorplatedmetals.

WaterResistant Madetopreventwaterfromenteringthewatch.

Sapphire Coated Crystal

Watches - 27

28 - Jewellery

TheSkagenDenmarkJewelleryCollectionfeatureselegant,sophisticatedDanishdesignwithcleanlinesand organic details, the trademark of all Skagen products. Designed to captivate the eye and enlighten the spirit, each piece from the Skagen jewellery line glimmers in polished silver stainless steel, some featuringhuesofgold,brown,rosegoldorduskygrey.OrganicelementsfromthelandscapesofDenmarkinspired the creation of this collection, from the necklaces to bracelets to earrings and rings.

Jewellery

Jewellery - 29

Collections SkagenJewelleryAs a shell is collected from the shore, so shall these stainless steel necklaces be collected for any stylish wardrobe. Polished designs some accented with mesh or leather make these elegant pieces of jewellery stand out with an organic and graceful sensibility.

Necklaces

Ourcollectionofnecklacesarecontemporaryandchicforthatclassicextratouchofstyle.Mixandmatchthese necklaces with a Skagen Denmark bracelet and pair of earrings to create a distinctive, distinguished fashion sense.

Bracelets/Cuffs

These stainless steel or leather pieces have silver, gold, rose gold, brown, black, white or two-tone display connecting timelessness with elegance, like the ocean meets the sand. Each bracelet has a matching pair of earrings and necklace.

Earrings

TheSkagenDenmarkEarringCollectionwasinspiredbytheelementsoftheNorthernDenmarkshore,from the reflection of the sunlight off the sea, to the smooth polished beach rocks, to the unique seashells featuring a hint of elegant color. These pieces encompass a variety of looks from day to evening, from classic to modern.

Rings

The current collection of rings include contemporary designs that are a complimenting addition to any piecefromtheSkagenJewelleryline.

SkagenReflectionsTheSkagenDenmarkReflectionsCollectionpresentsaseriesofrings,designedtosuityourmoodandindividual style. The collection features elegantly hand finished stainless steel rings accented with SWAROVSKIELEMENTS,freshwaterpearls,mother-of-pearl,enamelsandepoxyinavarietyofcolors,and our signature Skagen mesh, offering you a variety of options to mix and match. This collection gives you the opportunity to design jewellery that is just as unique and beautiful as you are.

30 - Jewellery

MaterialsSteel Stainless steel is a durable metal that has a higher resistance to tarnish and corrosion, and will not oxidize or turn black. Stainless Steel is also hypo-allergenic, protecting the skin from any irritation. It doesn’t discolor some skin types like other more traditionally used alloys. Stainless steel is non-magnetic, with an appearance of Platinum but 1,000 times stronger than platinum at a fraction of the cost. Stainless steel is easily cleaned by a dry soft cloth.

Stainless steel is an alloy compound that is ‘nickel safe’, not nickel free. Stainless steel is a stable metal that passes ROHSandEUstandards.Notethationplatingplatingdoesnotcontainanynickelduringtheproduction process.

Ion Plating In line with our mission to designing unique, yet attainable products, we incorporate distinctive color offerings into our jewlery, and we do so with an extremely reliable and established process called ion plating(referredtoasIPinourmarketingmaterials).Ionplatingisoneofthemostadvancedsurfacefinishing processes for jewellery. In older, more traditional methods the coating on the surface of the jewellery can be rubbed off easily. Ion plating is made by the formation of chemical gases which leads to more durability, more wear resistance, and can also offer better color. Using different gas will form different colors:

IPG(goldcolor)=TiN(Titaniumnitride) IPviolet/brown=TiAlN(Titaniumaluminumnitride) IProsegold=TiN+Cu(Titaniumnitride+Copper) IPgrey(charcoal)=TiC(Titaniumcarbonate)

Skagen Designs offers the most advanced means for color-plated jewellery, allowing us to offer our customersthehighestlevelofvaluewhenpurchasingaSkagenDenmarkJewellerypiece.

SWAROVSKIELEMENTSSkagenDenmarkusesonlythehighestqualityofcrystalsinourJewelleryline.BypartneringwithSwarovski, Skagen Denmark is elevating the brand with authenticity and integrity by using SWAROVSKIELEMENTS.Ourcontractreferencenumberis1151156.SWAROVSKIELEMENTS can be seated on the jewellerybyaverystrongglue,orsetting(prongorseat).Thesizeofthestonevariesfrom.80–2.90mm.

LeatherSoft genuine calf leather used throughout many of the Skagen jewellery collections offers sleek, contemporary looks. These designs took inspiration from the textures found on the beaches of the northern town of Skagen, Denmark, from the flowing sand on the shore to the calm summer waves.

Freshwater Cultured Pearls Pearls are organic gems, created when an oyster covers a foreign object with beautiful layers of nacre. The quality of pearls is judged by the orient, which is the soft iridescence caused by the refraction of light by the layers of nacre, and luster, the reflectivity and shine of the surface gives pearls their beautiful sheen and luster.

Jewellery - 31


Amber Like an antique from history, amber is a fossilized tree resin that is ancient and valuable occuring in a range of different colors. Including the common yellow-orange-brown that is associated with the color

“amber”. Amber itself can range from a whitish color to pale lemon yellow, to brown and almost black. ThelargestmineintheBalticregionisinRussia.BalticamberisfoundinLithuania,Latvia,Estonia,Poland,Russia,andoccasionallywashesupontheshoresoftheBalticSeaasfarawayasDenmark,Norway,and England.

Agate Agate is a chalcedony distinquished by characteristic colors and banding. The bands can be multicolored or of the same color, occuring in nodular masses in rocks such as volcanic lavas. Agate is one of the oldest gemstones in recorded history and is considered a protection stone.

CrystalPearls/SWAROVSKIELEMENTS Crystal Pearls are a perfect imitation of genuine pearls, flawless with natural pearl luster. Made of a unique crystal core covered with an innovative pearl coating, these pearls possess a flawless, silky smooth surface. Crystal pearls are available in a variety of shapes and sizes as well as in an extensive color range.

EnamelEnamel is a material made by fusing powdered glass to substrate by firing. The powder melts, flows and then hardens to a smooth, durable vitreous coating on metal, and also glass or ceramic.

EpoxyEpoxy is a copolymer that is formed from two different chemicals, referred to as “resin” and the “hardner”. Most common epoxy resins are produced from a reaction between epichlorohydin and bisphenol-A. The hardner consists of polyamine monomers. When these compounds are mixed together they form a covalent bond which a glossy smooth appearance.

Additional Information

WarrantyIntheAMERICAS,SkagenJewellerycarriesaone-yearlimitedwarrantywhichwillprotectthecustomerandassurethemofproductquality.EverypieceofSkagenJewelleryhasbeensubjecttoanentireseriesofqualitytestsateverystageofthemanufacturingprocess.MakesuretousetheSkagenJewellerywarrantyas a selling point to enhance your customer’s confidence in their purchase decision, and show them the warranty card that accompanies every piece.

SkagenJewelleryisguaranteedtobefreefromanydefectsduetofaultymaterialsorworkmanship,subjectto normal conditions of use and care. This warranty does not cover scratches, discoloration, and normal wear and tear. Warranted products will be repaired or replaced at our discretion.

For the EMEA markets, each country’s purchasing laws applies

ForAPACmarkets,thewarrantyofSkagenJewelleryfollowsthelocalpurchasinglawofeachindividualcountry.

32 - Jewellery

JCSS015

Jew

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ry Id

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Serie

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Col

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JewelleryIdentifier

ThefirstletterindicatesaJewelleryitem.

Type

The second letter indicates item within a collection.

E=Earring B=Bracelet N =Necklace R=Ring C =Cuff

Material The third letter indicates the primary material S=StainlessSteelL =Leather

Color

The fourth letter indicates color.

S=Silver R =RoseGold Y=YellowG=Gold M=GreyCharcoal I=Blue(Ice) D=Brown B =Black V =Purple W=White A =ArmyGreen P =Pink

SeriesNumber

The final sequence of numbers indicates the jewellery series. 015 in the example

HowtoReadtheModelNumbersThe jewellery model numbers use the following sequence, which is printed on the string tag:

HowtoCleanSkagenJewellery

The safest way to clean stainless steel jewellery is to simply use a dry soft cloth. Wipe the jewellery clean after wearing it and keep it in a cool, dry place. Each piece of jewellery should be placed in an individual bag or pouch to avoid scratches. Avoid using strong detergents or chemicals and never use a toothbrush as it may result in small surface scratches. For stubborn grime, you may use a soft cloth dampened with warm water and mild soap. To dry your jewellery piece, buff with a dry soft cloth.

Jewellery - 33

FrequentlyAskedQuestionsQ. Why is Skagen Jewellery made with Stainless Steel?

A. StrategicReason

Skagen is well known for its use of natural materials such as stainless steel and titanium. Stainless steel is well known for its durable qualities and it is used in the construction of surgical equipment and household appliances. Today, this hard material is used in fashion jewellery to provide sophisticated pieces that last a lifetime. Corrosion resistant, hypo-allergenic and nickel safe, the stainless steel jewellery transcends time, without changing color like sterling silver. Stainless Steel is cost effective if we are to compare it with precious metals. Stainless Steel can be ion plated in many well-known Skagen® fashionable colors, resulting in elegant matching accessories.

Additional information about Stainless Steel:

The most oxidization resistant steels are 300 series steels and are mostly used for material implants aswellasforbodyjewellery.Ourjewelleryusesahighgradesteelfrom300seriescalledGrade316L. All of our plated products are colored through Ion Plating technology, one of the most advanced surface coloring processes in the trade.

Q. How difficult is it to produce the jewellery with such material in organic shape?

A. It is extremely difficult to create an organic outlook with such a hard material as stainless steel. Many manufacturers are specialized in geometrical shapes that are very popular in the European market. Some jewellery is made by casting, to ensure the desired outlook.

Q. Where does the design concept come from?

A. The jewellery design inspiration, like any other design object from Skagen, takes its roots from the Skagen town of Denmark. Each collection uses inspiration from the seas and the shores of Skagen and from the many years of timepiece design: mesh inspired concepts, smooth surfaces, and elegant but simple designs.

Q. How can you tell if a pearl is real or immitation?

A. Cultured and natural pearls can be distinguished from imitation ones by a very simple test. Take the pearlandrubit(gently!)againsttheedgeofatooth.Culturedandnaturalpearlswillfeelslightlyrough, like fine sandpaper, because of the texture of natural nacre. Imitations will feel as smooth as glass because the surface is moulded or painted on a smooth bead.

34 - Jewellery

Glossary • Agate–A chalcedony distinquished by characteristic colors and banding.

• Bracelet–A soft bracelet that wraps around the wrist.

• Bangle Bracelet–A stiff, completely solid bracelet that slides over the hand in order to be placed on. A “flexible bangle” is one which opens flat and is stiff when closed.

•Cuff Bracelet–A type of bangle bracelet that does not meet and is put on from the side of the wrist instead of being slipped over the hand.

• Swarovski crystal– The brand name for a range of precisely-cut crystal and relatedluxuryproductsproducedbySwarovskiAGofWattens,Austria.

Clasp/Closure A lock or closure used to fasten a necklace, bracelet, etc. that makes it easy to put on or take off a piece of jewellery and is designed to prevent loss. Typical clasps are Buckle Clasp, Lobster Claw or Toggle closure. Clasps may be hidden or a featured part of an items design such as a toggle clasp, which is worn in the front, and is used on many necklaces and bracelets.

• Buckle Clasp–A clasp that grabs onto a bar that has a top closure for secured closure.

• Lobster Claw–Shaped like a claw and connects to a hoop.

• Toggle Closure–A loop closure in which a toggle is placed through the hoop.

Clutch An earring back, also called a push back which uses friction to secure itself against an earring post and hold an earring against the ear.

CostumeJewellery Anyjewellerymadefrommaterialsotherthanthenoblemetals(gold,silver&platinum). Costume jewellery can also be very expensive, especially when associated with a designers name. Costume jewellery is usually trendy, in fashion, and often much bolder in shapes, materials, and size because of lower material costs.

Earrings Dangle Earring–An earring in different lengths that hangs down past the ear lobe.

• Stud Earrings –Also called studs, small post style pierced earrings, sometimes set with gemstones. Diamond studs are probably the most popular type of Diamond earrings.

Finish The finishing on the metal.

• Brushed Finish–A brushed finish in done by brushing.

•Matte Finish–A dull finished surface created by sandblasting, stone finishing.

• Sandblast Finish–A dull matte looking finish applied to the surface of metal using sand and air to blast the surface and create the finish.

Jewellery - 35

• Satin Finish–A dull matte that has a little sheen created with fine emery sand paper, sandblasting, wire brushing, stone finishing, or using acid.

• Shiny Finish–A finish achieved by buffing the surface of metal so it shines brightly, often with a mirror-like finish.

Laser Engraving A process of etching a logo into the surface of metal done by Laser.

Luster The shine or finish on the surface of a crystal.

Necklace An article of jewellery which is worn around the neck.

• Pendant Necklace–A charm or other item worn on a chain that swings freely.

Oxidation A film or coating that forms, like a skin on the exterior of metal resulting from a reaction with oxygen. Antiquing is a chemical process used to create an oxidized look. A chemical process which tarnishes the surface of a metal leaving a “patina” orfilm/finish.Copperoxidizestogreen(verdis),Silveroxidizestoblack,Golddulls but doesn’t really change color. Expose to air alone caused this process over time.

Settings/Mountings The process of setting or attaching a crystal. Also, a piece of jewellery, into which crystals can be set.

• Inlay or Burnished Setting–A method of setting in which the crystal is set flush with the surface of the metal. A stone is said to be inlaid when it is set in this manner

• Closed Back Setting–When a stone is set with no hole in the metal below it to allow light. Unless a gemstone is set in a tight bezel, cleaning under stones set this way is difficult. This type of setting is common used in the manufacturing of school rings.

• Illusion Setting–A setting used to make crystals appear larger than they are.

Contemporary design takes shape in the unique, comfortable styles of the Skagen Denmark Sunglass Collection. From ultra-light titanium to classic stainless steel to fashionable acetates, there is a pair of Skagen sunglassesforeveryone.Lensescanbeanti-reflectiveorpolarized,andUVA/UVBprotective.MatchSkagenDenmarksunglasseswithapiecefromourWatchorJewelryCollectionstomakeastylish,lastingimpression.

Sunglasses

36 - Sunglasses

CollectionsTitaniumTitanium sunglasses have come to be known as one of the elite function and fashion accessories in the modern world. Their sleek style, longevity, and ability to transcend from day to day endures the test of time. Made with one of the earth’s most durable metals, that is also lightweight. The titanium sunglass collectionofferoptimalprotectionandfitthroughtheirpolarizedand(or)anti-reflectivelenses,springhinges, adjustable nose pads and self-locking screws. Each frame is designed with form and function in mind to give a perfect look and fit.

SteelThe stainless steel collection provides a striking, streamlined perspective that matches up from its clean contemporary lines to its rimless fashion designs; a combination tailor–made for the style and performance purist.

AcetateColor and style meet with our acetate collection that encapsulate stylish designs and modern simplicity to provide a unique look and feel. The acetate collection combines fashion driven colors with details and feature wire core temples for a secure and comfortable fit.

NickelSilverOurnickelsilvercollectionisacontemporarycollectionthatmixesmaterialandcolorstoachieveastreamlined look with intricate elements of fashion added in for the modern enthusiasts.

MaterialsFrame Materials Titanium Select models from the Skagen Denmark line of sunglasses use titanium for the frame

due to its strength, lightness and durability. Some Skagen sunglasses use a beta-titanium alloy that provides flexibility for the frame. Titanium is hypoallergenic, nickel-safe and highly corrosion resistant. Select frames are plated in order to provide a color other than gun-metal gray.

Steel A corrosion resistant alloy that is resistant to oxidation. Stainless steel frames are durable, strong and hypo-allergenic. Select Skagen Denmark sunglasses use stainless steel materials that are hypo-allergenic nickel safe. Stainless steel is an alloy compound that is ‘nickel safe’, not nickel free.

Acetate An epoxy resin material that has softness, high color clarity and wide color capabilities. Acetate frames are also flexible, impact resistant and resistant to stress cracking.

NickelSilver Nickelsilverisabrassalloythatisflexibleandmalleable.Further,itishypo-allergenicandcorrosionresistant.Nickelsilverisnamedforitssilveryappearancebutcontainsnoelements of silver. The Skagen Denmark styles are ion plated, nickel safe.

Sunglasses - 37

Lens Materials Polycarbonate A remarkably strong plastic lens material that weighs the least and is the most impact

resistant. This lens is also thinner than other conventional plastic lenses and is usually the lightest, most comfortable lenses. Polycarbonate material is manufactured using an enormous amount of pressure to compress the raw material. The resulting product holds up very well under impact because it is flexible and gives slightly under pressure without breaking. Because less of the polycarbonate lens material is needed to provide the same amount of visual correction that a traditional plastic lens offers, polycarbonate lenses are thinner and lighter in weight.

Greatforsportactivitiesandforactivelifestyles.SkagenDenmarkbrandpolycarbonate lenses are injected moulded and decentered for optical correcting to ensure crisp optics and also offers built in ultraviolet protection.

CR-39 Ahigherqualitygradeofplasticlensmaterialandisconsideredoneofthebestplasticfor lenses; it has the highest optical properties and offers the best scratch resistance. CR-39lensesalsoallowforuniformlyconsistentsolidandgradientcolorandallowsforcreative lens colors which also offers built in ultraviolet protection.

Nylon Nylonlensesarelightweight,impactresistanceandoffergreatflexibility.Nylonlensmaterial reduces the possibility of cracking while assembly, suitable for drilling for a variety of rimless and metal frames. This lens material is optically superior and offers 100%UVA/UVBprotection.

TAC (Tri-AcetateCellulose)LensesmadewithTAChaveasuperiorrigidityandarenotsusceptible to deforming, which can lead to optical distortion offering excellent optical qualities.Triacetatelensesofferexcellent100%UVAandUVBprotection.

Lens Layers

Sunglass lenses come with specific features for different purposes. Below are some of the standard features in Skagen Denmark lenses. LensLayer Offersultravioletprotectionandanti-scratchresistance. Polarized Film Eliminates glare and transmits more visible light LensLayer Offersfurtherultravioletprotectionandanti-scratchresistance.GradientColor Eliminatesoverheadandreflectedglare.Anti-Reflective Absorbs bounce-back glare and reduces eye fatigue.

Lens Layer Offers ultraviolet protection and anti-scratch resistance.

Polarized Film Eliminates glare and transmits more visible light

Lens Layer Offers further ultraviolet protection and anti-scratch resistance.

Gradient Layer Eliminates overhead and reflected glare.

Anti- ReflectiveLayer Absorbs bouce-back glare and reduces eye fatigue.

VisibleLight

Lens Layer

Polarized Film

Lens Layer

Gradient Color

Anti-Reflective

Coating

Layer

38 - Sunglasses

DirectGlare (fromthesun)

ReflectedGlare (attacksfromflat, smooth and shiny surfaces in front of you) Bounce-backGlare

(fromthesidesandbehind)

Bounce-backGlare (fromthesidesandbehind)

Lens FeaturesUVA/UVB Protection

Sunglasses serve as an important purpose of protecting eyes from the harmful rays produced by the sun. PremiumlensmaterialsorgoodUVcoatingonyoursunglasslensescanpreventharmfulUVradiationfrompassingthroughtoyoureye.Ultraviolet(UV)radiationconsistsofinvisibleraysfromthesun.ThethreebandsofUVlightare:UVA(agingray),UVB(burningray)andUVC(cancerray).

UVA Thislightpenetratesdeepintotheskinandeyesandisamajorcauseofprematureaging.Ittypicallyassociatedwitheyestrainandeyefatigue.TheUVAraysarenotatall absorbed by the atmosphere and completely reach Earth.

UVB Alsocalledsunburnraystheyarethemostdamagingtotheeyeandarefactorsincataractdevelopment, retinal damage and other eye related problems that can lead to eye diseasesandblindnessTheUVBradiationispartlyabsorbedandblockedbytheozonelayer before reaching Earth.

UVC ThesearethemostpowerfulUVrays,butfortunatelytheUVCcomponentofsunlightisabsorbed by the upper atmosphere.

AllSkagen®sunglassesprovide100%UVA/UVBrayprotection.Whilemostpeopleunderstandthatthesuncanharmtheirskin,theyarenotawarethatUVradiationconstitutesaserious,year-roundthreattotheireyes.UVoverexposure can result in:

•Earlycataractformation•Yellowishspotsonthefrontoftheeye •Temporarysunburnofthecorneaorconjunctiva •Canceroftheeyelids •Cancerorprematureagingoftheskinsurroundingtheeyes Thesearereasonswhylenseswith100%UVprotectionareespeciallyimportant.

Polarized Sunglass Lenses

Polarized sunglass lenses fight glare by minimizing the passage of undesirable light to the eye. Polarized lenses are used in sunglasses to reduce glare from reflective surfaces such as the surface of water, the hood of a car, fog, rain, snow or early morning dew, glare is also a problem on roads and highways. Polarized lenses accomplishthisfeatthroughaprocesscalledpolarization,muchlikeaVenetianblindcontrolssunlightthroughawindow.

Sunlight itself is not polarized; light from the sun will either be absorbed or reflected horizontally, diagonally or vertically. Sunlight bouncing off a horizontal surface will strike the viewer’s eyes at a similar angle. This means the glare from the surface of the water or the road or the car hood will be strong. Polarized lenses have a laminated surface containing vertical stripes made up of iodine crystals. These stripes only allow vertically-polarized light toenterthewearer’seyes.Glareiseliminatedbecausethehorizontally-polarizedlightwavescannotbypassthepolarized filter. The result is sharper vision, more vivid color and greater depth perception.

VisiblelighttravelinginvariousdirectionsfromthesunisfilteredbythePolarizedLensandenterstheeyewith comfort. Scattered light hits a reflective surface, changes to concentrated glare, being blocked by the Polarized Lens. Bounce-back glare that attacks from the sides and from behind you is absorbed by lenses with anti-reflective coating so that the glare does not bounce back into your eyes. Sunglasses - 39

Anti-Reflective Coating

Bounce back glare is caused by light from the side and behind that is reflected off the inside of the lens into the eye. This creates ghost images that can be distracting and cause strain to the eye. Anti-reflective coatingsareappliedtothebacksurfaceofthelens(thesurfacenearesttheeye).Coatingthebacksidehelps reduce eye fatigue by obstructing reflections of light that enter from behind and bounce off the inside the surface of your sunglasses lens into your eye.

Anti-Reflectivecoatingsaresimilartothecoatingsfoundinmicroscopesandcameralenses.Theyconsistofseverallayersofmetaloxides.Becauseofthelayeringeffect,Anti-Reflectivecoatingssometimehaveagreen, blue or purple color.

Additional Information WarrantyIntheAMERICASandAPAC,SkagenDenmarkSunglassesareguaranteedagainstmanufacturerdefectsfor one year from the date of purchase. This warranty does not cover lost screws, scratched lenses, broken or abused frames resulting from normal wear and tear. Warranted products will be repaired or replaced at our discretion.

For EMEA markets, the consumer purchasing law protects against manufacturing defects 2 years from the date of purchase.

HowtoCleanSkagenSunglassesSkagen sunglasses and lenses are made from the highest quality materials, however care is needed to make sure your sunglasses are kept clean and protected at all times. Some suggestions to ensure problem free sunglasses are as follows:

• Whennecessarywipesmudges,dustandlintfromlensesandframeusingthespecificallydesigned microfiber cloth. Using the microfiber cloth will ensure that the lenses do not become scratched. Sprays are not suggested as they could cause damage to the lenses.

• Thebestwaytocleanheavilysoiledsunglassesistotakethemtoanopticalshoptohavethemprofessionally cleaned.

• Allowingsaltwatertodryonsunglassescancausescorrosiontometalpartsandpossiblescratching to lenses. Washing with warm soapy water is recommended to prevent salt build up. Make sure to completely dry all sunglass surfaces thoroughly with a microfiber cloth in order to

prevent corrosion to any metal parts.

StorageIt’s always best to place sunglasses inside your Skagen case to help prevent them from becoming scratched. Avoid placing your glasses without a case in your bag or pocket. Keys or combs can easily scratch them. They should not be stored in areas subject to extremes of temperature.


40 - Sunglasses

$135.0

0

7 68608 11567 3

S039-TBEP

· Lightweight Titanium Frame· Polarized Lens· Anti-Reflective Lens Coating · 100% UV Sunray Protection

HowtoReadtheModelNumbers

Skagen Denmark Sunglasses are identified by a unique model number, found on the sting tag as well as imprinted on the inside temple. The Sunglass model numbers use the following sequence:

S039 -TBEP

Fram

e Se

ries

Num

ber

Fram

e M

ater

ial

Fram

e Co

lor

Lens

Col

or

Prom

inen

t Len

s Fe

atur

e

Sung

lass

Iden

tifier

Sunglass Identifier

The first letter indicates a sunglass item.

FrameSeriesNumber

The second set of 3 numbers indicates the frame series 039 series number in the example.

Frame Material

Thefirstletterfollowingthedashindicatestheframematerial.Titanium(T)intheexample.

T=Titanium S =StainlessSteel C =CombinationofMaterial

A=Acetate N =NickelSilver

Frame Color

Thesecondletterfollowingthedashindicatetheframecolor.Black(B)intheexample.

B =Black D =Brown

M=GunMetal/Charcoal T=Titanium/Grey

G=Gold S=Silver

R=RoseGold O=Tortoise

(ForTwo-Tonethemaincolorisrepresented)

Lens Color

Thethirdletterfollowingthedashindicatesthelenscolor.Green(E)intheexample.

B=Black D =Brown/Sienna

M=Grey/Charcoal I =Blue(Ice)

E =Green(Emerald)

Prominent Lens Feature

The final letter represents the most prominent lens feature. In this example the sunglass style has both polarized and anti-reflective lenses but as polarization is a more prominent lens feature the letter P is used.

P=Polarized(1stpriority) A=Anti-Reflective(2ndpriority)

G=Gradient(3rdpriority)

Sunglasses - 41

Choosing a Style The main thing to bear in mind is the overall shape of your face. You may also like to consider what works best with your skin tone and hair coloring when choosing the colors of frames.

Finding the Shape of Your Face

Face shapes are categorized in terms of the whole facial shape, from the forehead in relation to the chin. Decide whether your faced is predominantly oval, round, diamond, square, oblong or triangular.

GettingtheRightFit

The sunglass size should be in proportion with the face size. This means that smaller sunglasses are best for smaller faces; larger sunglasses for larger faces. The most flattering frames should contrast with your facial shape, that is, be the opposite of the shape of the face.

These tips can help you to choose your right frame but they do not need to be taken as rules…

Ovalface

Almost any style works for oval face. Experiment with the latest looks, such as wrap-arounds or shields. Square shaped frames with gently rounded edges and higher temples also look good on an oval face. Frame suggestions: Any frame shape

Roundface

Frames should make the face appear longer and thinner. In general, look for frames equal to or slightly wider than the broadest part of the face. Minimize the curves and add definition with soft, angular,rectangularstylesordoublebrowstyles.Highertempleswillcreatealongerprofile.Sunglasses with brow bars also pull the eye upward, making the face appear longer.

Frame suggestions: Wider frames with angular / rectangular styles

Diamond shape

Thisfaceshapehaswideorhighcheekboneswithanarrowforeheadandchin.Ovalsunglasseswillsoften the contour of the face, although softly curved square frames will work as well. Make sure the styles are no wider than the top of the cheekbones.

Framesuggestions:Oval,Square,Rimless

Square face

Thisfaceshapeconsistsofastrongjawline,abroadforeheadandwidecheekbones.Reducetheangles with soft, curvy styles that will give the face some definition such as cat-eye styles. The classic oval frame shape also works well for this face shape.

Framesuggestions:Oval,Round,CatEyes

Oblongface

Widen and shorten the face with sunglass styles that do not extend beyond the widest part of the face.Roundorsquareshapeswilllookgreatonthisface.Framesshouldcoverasmuchofthecenterof the face as possible in order to minimize the length.

Framesuggestions:Round,Square

42 - Sunglasses

Triangle shape

This face has a narrow jaw and a wide forehead. Soften the lower portion of the face by accenting the eye area. Styles such as cateyes should angle outward at the top corner and be wide enough to balance the jaw line. You can also try metal frames with rimless bottoms.

Frame suggestions: Frames with a Straight Top Line, Cat Eyes

Frame Style and ShapesAviator Style Each lens is straight on top and has a tear drop shape with a diagonal cut from the

nose down to the cheeks.

Shield Design Shield designed sunglasses have one large sunglass lens that is mounted on the front of the frame and extends from one side of the wearer’s face to the other.

NavigatorStyle Eachlensisstraightontopandhasateardropshapewithadiagonalcutfromthenose down to the ocular bone.

Square Style A square lens has equal or similar distance on all sides of the lens

RectangularStyle Rectangularsunglassdesignshavewiderlenswidthandshorterlensheight.

Cat Eye Style Cat eye designed sunglasses taper at the outer edges of the frame giving the style a more retro look.

Sunglasses - 43

Eye

Bridge/DBL

B Measurement

Eye Size Bridge(DBL) Temple

Temple

Sunglass Measurements Glassesframeshavefourbasicmeasurements:theeye,bridge(DBL),temple,andBmeasurements.

Eye Referstothelongesthorizontalmeasurementofthelensshape.Themeasurementistakenfrom the inside of one side of the lens to the inside of the other side of the lens. The lens is measured from its furthest point, where it would intersect with a vertical line.

Bridge (DBLmeasurement)standsfordistancebetweenlensesattheirclosestpoint.Youcanmeasure this with a millimeter ruler at the closest point between the lenses.

Temple length Measured along the length of the temple, from one end to the other.

Bmeasurement Referstothelongestverticalmeasurementofthelensshapeandismeasuredfromthetipto the bottom of the lens aperture of the frame.

All Skagen® sunglasses have a standardized three number size code—which is the Eye Size, Bridge (DBL)andTemplemeasurements,measuredinmillimeters.Thiscodeisfoundontheinsideofthewearer’sright temple of the sunglasses.

The first number is called the “Eye Size” and is the distance across one lens.

The second number is called the “Bridge/DBL” and is the distance between the lenses. Sunglass styles such as a shield design that have a one full lens do not have a bridge/DBL measurement.

The third number is called the “Temple” and is the length of the arm/temple piece .

44 - Sunglasses

Glossary Bridge The portion of the frame that connects the two eyepieces and rests on the nose.

• DoubleBridge—Aframewithtwoconnectionbars.

• SingleBridge—Aframewithasinglebridgedesign,themostcommondesign,has only one piece connecting the two frame eyes.

CorrosionResistant Theabilityofametalparttomaintaintheintegrityofitssurfacefinish.

Earpiece The section of the temple that goes behind the ear, the “bent-down” portion.

Endpiece The portion of the frame that connects the eyepiece to the temple, including the area onto which is screwed onto the hinge.

Eyepiece The part of the sunglass frame front that holds the lens.

Front The component of the frame consisting of the bridge and the eyepieces.

Frame Consists of the entire structure of the sunglasses.

Frame Measurement Every frame size has three components which are always measured in millimeters, andarealwaysinthesameorder:eyesize,bridgesize(DBL),andtemplesize.The eye is measured horizontally from one side of the lens to the other at their furthestpoints.Thebridge(DBL)ismeasuredhorizontallyfromonelenstotheother at their closest points. The temple is measured from one end to the other including the bend.

GradientTint Describesalenswiththefulltintatthetop,fadinggraduallytonotintatthebottomof the lens.

Hinge Aninterlockingpivotaldevicethatconnectsthetempletothefrontandthetemplewhile allowing the temple to fold flat against the frame.

• SpringHinge—A spring hinge is a hinge that is mounted on the temple shaft and allows for spring action. Spring action can bend beyond the limit of normal hinges, which can limit breakage of the frame under stress. Spring hinges also help to keep the frames properly aligned.

• StopFunction—Afeatureincludedinsomehingesthatpreventsthetempletipsfrom hitting the inside of the lenses when the temples are closed.

Lens Transparent material having two surfaces used to change the vergence of light.

Lens Coating Sunglasses lenses can be coated with a variety of compounds that have beneficial qualities. Coatings can be applied to the exterior of the lens, or absorbed by the lens.

Nosepad Manysunglassframes,mostcommonlymetalframeshavenosepadsattachedtothe inside of the bridge and aid in the frame resting comfortably on the wearer’s nose.Nosepadscanbeadjustedtoaccommodateanindividual’snasalstructure,as well as the proper positioning of the lenses in the front of the wearer’s nose.

• PadArm—Extends from the eyepiece and holds the nosepads.

Rim Thepartofthesunglassframe’seyethatholdsthelensinplace.Therimcancompletely encircle a lens in the case of full frames, or partially hold the frame in the case of semi-rimless frames, or there could be no rim at all in the case of rimless frames.

Sunglasses - 45

• Rimless—A rimless frame has no rim. The bridge and the temples attached directly to the lens usually with nuts and bolts, and the lens itself provides part of the structure of the sunglass.

• Semi-Rimless—Hasarimonpartoftheframe’seyeholdingthelens.

Shaft The middle section of a temple is known as the shaft. It is the straight part that extends from the connection point at the sunglass frame front to the bend in the temple.

Temple The temples of the sunglass connect and hold the frame’s front to the wearers head behind the ears.

• StraightTemple—Astraighttempleor“library”templethatdoesnothaveabendon the earpiece.

• SkullTemple—Askulltempleor“normal”templethatdoeshaveabendontheearpiece.

• CableTemple—Acabletempleor“ridingbow”styleoftemplethatcurveattheend to securely hold the sunglass around the ears.

Temple Tip The portion of an earpiece fitting over and behind the ear.

Sunglass Diagram

46 - Sunglasses

Hinge

Temple Tip/Earpiece

Temple

NoseBridge

NosePads

Top Bar

Pad Arm

End Piece

Lens

Rim

Frame

The gift of time is featured in our collection of contemporary, sleek and unique indoor wall clock designs so enjoy the top quality, well made mechanisms, and precise time measurements. The Skagen Denmark wall clocks reflect the signature dial designs of our watches. Each of these clocks features innovative concepts that will entice and excite. While certain trends in the industry might inspire the design, the ultimate statement of these clocks remains in the minimalist sensibility and efficient function that will always continue as a trademark of the Skagen Denmark brand.

Wall Clocks

48 - Clocks

MaterialsFront CaseThe front metal case is made of aluminum or plastic. Aluminum is the most abundant in the earths crust and the third most abundant element therein. Aluminum is remarkable for its ability to resist corrosion.

Dial&HandsThe dial and hands of our clocks are made of aluminum.

ClockGlassLensOurclocksaremadewitha2-3mmthickglasslens.

BenefitsofglasslensisthatishasahigherperceivedvalueoverplasticGlassisalsolesseasytoscratchand has a higher transparency than plastic and glass will not discolor.

Case BackThe back case of the clock is made of plastic or MDF wood.

BatteryEachclockrequiresoneAAbattery(included).TheapproximatebatterylifefortheAAbatteryinourclocks is up to 9 months.

QuietSweepQuartzMovementQuartzmovementsareknownfortheirprecisionasextremelyreliabletimekeepersintheclockindustry.Aquartz movement is powered by a battery and is called quartz because the battery works in combination with a quartz crystal. The greatest advantage of a quartz movement is that the movement needs no winding to keep it working. In addition quartz movements require fewer time adjustments and less maintenance than mechanical movements. The benefit of a quiet sweep second hand is that it is very quiet when it runs, it is a continuous movement that does not produce a ticking sound.

Clocks - 49

Additional InformationWarrantyIn the AMERICAS and APAC, Skagen Denmark Clocks are guaranteed under a limitedwarranty, for one year from the date of purchase, against mechanical failure in workmanship and/or materials.

Regarding EMEA markets, the consumer purchasing law protects against manufacturingdefects 2 years from the date of purchase.

HowtoCleanSkagenClocksThe best way to clean the wall clocks is to use a soft non-abrasive dry cloth for removing any dust that may accumulate. For stubborn dirt or spots, a glass cleaner can be used on the clock’s glass lens. It is suggested to spray the cleaner directly onto a soft cloth and then wipe the lens. Then use a dry soft cloth to remove all cleaning residue to ensure no smudges on the lens.


50 - Clocks

Clock Identifier

The first two letters indicate that it is a Clock style.

Type

The letter following the clock style identifier and dash is the Type indicator. In this example the clock type is W for wall.

W=Wall

Function

The following letter represents the clocks primary function; in this example, even though this clock has a thermometer and hygrometer function the main clock function is A for analog.

A=Analog T =Thermometer

H=Hygrometer

CaseSeriesNumber

The next set of numbers describe the case series. In this example the style is a 01 case.

Case Size

The letter following the case style number is the case size indicator. The M indicates this wall clock is 12 inches (medium).

S =Small(5inches)

M=Medium(12inches)

Case Color

Following the case size is the letter that indicates the prominent case color. In this example B is for black.

B =Black

S=Silver

M=Grey

Prominent Dial Color

The final letter is the prominent dial color. In this example S is for silver.

B =Black S=Silver M=Grey D=Brown

CL-WA01MBS

Cloc

k id

entifi

er

Type

Func

tion

Case

sty

le n

umbe

rCa

se s

izeCa

se c

olor

Dial

col

or

HowtoReadSkagenDenmarkClockModelNumbersThe model number is located on the case back of all Skagen Denmark clocks to provide easy model identification.

Clocks - 51

Clock Diagram

Glossary Bezel The ring that goes around the outside of the clock face or dial which holds the crystal lens in place.

Case Consists of the front metal case and plastic case back which holds together the clocks lens, dial and movement.

DecoratorClocks Nameforawidevarietyofwallclocksforkitchen,den,familyorlivingroom.Theseclocksareusuallybattery powered for versatility.

• Desk Clocks—Serve a wide variety of both useful and decorative purposes, and can be used on any flat surface.

• Wall Clocks—Serve a wide variety of both useful and decorative purposes, and can be hung on any wall surface.

Dial The face on the clock where the hours are indicated.

Hands Rotatingindicatorsonthefaceoftheclockwhichmarkthehour,minutes,andsecondsontheclockdial.

Hygrometers Instrumentsusedformeasuringrelativehumidity.

• Humidity—Humidityistheamountofwatervaporintheair.

Minute Track A track divided into 60 equal segments which appears on the outer perimeter of the dial or in the dial center.

Lens A glass or plastic piece that covers the dial for both protection and decoration.

Movement The inner mechanism of a clock which allows the clock to keep time. The mechanism may be key-wound, weight-driven, battery-powered, electric or quartz.

• Analog/Electronic Movement—Electronic impulses pass from a battery through a quartz crystal and power the clock movement.

• DigitalMovements—Displaytimeindigital/electronicfiguresratherthanbyconventionaldialandhands.

• QuartzMovements—Atimepiecethatusesanelectronicoscillatorandaquartzcrystaltokeepaccuratetime. An electric current, typically from a battery, passes through the quartz crystal causing it to vibrate at an exact frequency which drives the clock movement.

Thermometer Is a device that measures temperature, in Fahrenheit or Celsius.

Hands

Eye

Front Metal Case

Plastic Case Back

Indicators

Dial

Bezel

Skagen Americas+1.800.791.6784·T+1.775.850.5500·F+1.775.850.5530·[email protected] Skagen Europe, Middle East, AfricaT+45.4588.3460·F+45.4588.5690·[email protected] Skagen Asia PacificT+852.3568.8769·F+852.3568.0877·[email protected]

© 2011 Skagen Designs, Ltd. All rights reserved

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