PROJECT REPORT ON “THE IMPACT OF TRAINING AND DEVELOPMENT” With Special Reference to Mother Dairy Submitted in partial fulfillment of the requirement`s for the award of the degree Of BACHELOR OF BUSINESS ADMINISTRATION (GENERAL) GGSIPU SUBMITTED BY: HIMANSHU CHADHA 03619301809, 6 TH SEM UNDER THE GUIDANCE OF: PROJECT COORDINATOR: MS. SWATY WADHWA MR. MUKESH GUPTA (ASSISTANT PROFESSOR, KRCHE) (ASSISTANT PROFESSOR, KRCHE) (BATCH 2009-2012)
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PROJECT REPORT ON
“THE IMPACT OF TRAINING AND DEVELOPMENT”
With Special Reference to Mother Dairy
Submitted in partial fulfillment of the requirement`s for the award of the degree
Of
BACHELOR OF BUSINESS ADMINISTRATION
(GENERAL)
GGSIPU
SUBMITTED BY:HIMANSHU CHADHA
03619301809, 6TH SEM
UNDER THE GUIDANCE OF: PROJECT COORDINATOR:
MS. SWATY WADHWA MR. MUKESH GUPTA(ASSISTANT PROFESSOR, KRCHE) (ASSISTANT PROFESSOR, KRCHE)
(BATCH 2009-2012)
KASTURI RAM COLLEGE OF HIGHER EDUCATION
(Affiliated To Guru Gobind Singh Indraprastha University)
Narela, Delhi-110040
CONTENTS
CHAPTER 1
INTRODUCTION
OBJECTIVE OF THE STUDY
PERIOD OF STUDY
METHODOLOGY
LIMITATION OF STUDY
SCOPE OF STUDY
CHAPTER 2
INDUSTRY PROFILE
COMPANY PROFILE
CHAPTER 3
DATA ANALYSIS & INTERPRETATION
FINDINGS
CHAPTER 4
CONCLUION
SUGGESTION
BIBLIOGRAPHY
ANNEXURE
INTRODUCTION
This project work provides me an opportunity to understand the company’s training & development
strategies and the various training program launched by the company through an enriched environment
and experts faculty to help them to achieve maximum growth and development .
It analyze various methodologies and training procedure adopted by the company to identify the training
needs of its employees and thus based on these requirements, the training imparted to the employees in
order to correct deficiencies and to further strengthen their strong points.
CHAPTER ARRANGEMENT
CHAPTER 1:
INTRODUCTION
OBJECTIVE OF THE STUDY
PERIOD OF STUDY
RESERCH METHODOLOGY
SCOPE OF THE STUDY
LIMITATION OF THE STUDY
CHAPTER 2:
INDUSTRY PROFILE
COMPANY PROFILE
CHAPTER 3:
DATA ANALYSIS AND INTERPRETATION
CHAPTER 4:
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSION
OBJECTIVE OF THE STUDY
The principle objectives are as follows: -
To understand the training and development activities of the company.
To find out the impact on the performance of the individual after training.
Report the feedback of the employees of the training activity carried on.
To know the training methods used in the organization.
To know the reasons for employee’s training and development.
RESEARCH METHODOLOGY
To conduct any research a scientific method must be followed. The universe of study is very large in
which it is difficult to correct information from all the employees. So, the sampling method has been
followed for the study. The analysis is based on primary as well as secondary data.
Research Area : Mother Dairy, New Delhi
Sample size : 50
Data collection
Primary data : The data was collected using an appropriate questionnaire
and observing employees at Mother Dairy.
Secondary data : Internet, books
Method of analysis : Pie chart
SCOPE OF STUDY
The strength of any organization is its people. If people are attended to properly by recognizing their
talents, developing their capabilities and utilizing them appropriately, organizations are likely to be
dynamic and grow fast. Ultimately the variety of task in any organization has to be accomplished by the
people. Some of them have capabilities to do certain tasks better than other tasks, and some of them may
not have capabilities to do the task assigned to them. In any case one of the important process goals of
any dynamic organization is to assure that its people are capable of doing the variety of tasks associated
their role/position.
Development of their capabilities keeps them psychologically vital. This development needs to be
monitored in terms of matching it with the organizational requirements. Therefore, any organization;
interested in developing the capabilities its employee should understand the nature of capabilities required
to perform different functions as well as dynamics underlying the development of these capabilities in an
and organizational context. Thus proper and timely training programs should be conducted in an
organization.
In this report I have presented by study on T&D at ‘Mother Dairy’. The study limit to understanding the
existing system and through a survey of employees to know their feedback of the T&D system &
procedure. The study for time and other resources is limited in its scope but is a sound preliminary work
for a researcher in this field.
LIMITATION OF THE STUDY
Besides the success of my research work, there are certain limitations which I faced during of my work.
These are: -
The employees were not interested in filling questionnaire because of their busy schedule.
Moreover the whole procedure of data collection was too much time consuming as direct and
accurate information was nowhere found in totality. Further it required a detailed consultation of
various books, websites that really needed a lot of time.
Data collected during a research, can become outdated fairly quickly.
INDUSTRY PROFILE
FMCG is an acronym for Fast Moving Consumer Goods, which refer to things that we buy from
local supermarkets on daily basis, the things that have high turnover and are relatively cheaper.
STATUS OF FMCG SECTOR
The Indian FMCG sector is an important contributor to the country's GDP. The FMCG sector is the fourth
largest sector of Indian economy.
The FMCG market is estimated to treble from its current figure in the coming decade. Penetration level as
well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc
in India is low indicating the untapped market potential. With growing Indian population, particularly the
middle class and the rural segments, presents an opportunity to makers of branded products to convert
consumers to branded products. The Indian rural market with its vast size and demand base offers a huge
opportunity for investment. Rural India has a large consuming class with 41 per cent of India's middle-
class and 58 per cent of the total disposable income.
This report on the Indian FMCG sectors covers all the important aspects of the Indian FMCG sector with
valuable information and data to help the busy managers and investors to arrive at an informed decision.
The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of
US$ 13.1 billion. It has a strong MNC presence and is characterized by a well established distribution
network, intense competition between the organized and unorganized segments and low operational cost.
Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives
India a competitive advantage.
The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration
level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair
wash etc in India is low indicating the untapped market potential. Burgeoning Indian population,
particularly the middle class and the rural segments, presents an opportunity to makers of branded
products to convert consumers to branded products. Growth is also likely to come from consumer
'upgrading' in the matured product categories. With 200 million people expected to shift to processed and
packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry.
INDIA – A LARGE DOMESTIC MARKET
India is one of the largest emerging markets, with a population of over one billion. India is one of the
largest economies in the world in terms of purchasing power and has a strong middle class base of 300
million.
RURAL AND URBAN POTENTIAL
Urban Rural
Population 2001-02 (mn household) 53 135
Population 2009-10 (mn household) 69 153
% Distribution (2001-02) 28 72
Market (Towns/Villages) 3,768 627,000
Universe of Outlets (mn) 1 3.3
Around 70 per cent of the total households in India (188 million) reside in the rural areas. The total
number of rural households is expected to rise from 135 million in 2001-02 to 153 million in 2009-10.
This presents the largest potential market in the world. The annual size of the rural FMCG market was
estimated at around US$ 10.5 billion in 2001-02. With growing incomes at both the rural and the urban
level, the market potential is expected to expand further.
PRESENCE ACROSS VALUE CHAIN
Indian firms also have a presence across the entire value chain of the FMCG industry from supply of raw
material to final processed and packaged goods, both in the personal -care products and in the food
processing sector. For instance, Indian firm Amul's product portfolio includes supply of milk as well as
the supply of processed dairy products like cheese and butter. This makes the firms located in India more
cost competitive.
INCOME DISTRIBUTION
Most Indian FMCG companies focus on urban markets for value and rural markets for volumes. The total
market has expanded from US$ 17.6 billion in 1992-93 to US$ 22 billion in 1998-99 at current prices.
Rural demand constituted around 52.5 per cent of the total demand in 1998-99. Hence, rural marketing
has become a critical factor in boosting bottom lines. As a result, most companies' have offered low price
products in convenient packaging. These contribute the majority of the sales volume. In comparison, the
urban elite consume a proportionately higher value of FMCGs, but not volume.
Demand for FMCG products is set to boom by almost 60 per cent by 2007 and more than 100 per cent by
2015. This will be driven by the rise in share of middle class (defined as the climbers and consuming
class) from 67 per cent in 2003 to 88 per cent in 2015.
The boom in various consumer categories, further, indicates a latent demand for various product
segments. For example, the upper end of very rich and a part of the consuming class indicate a small but
rapidly growing segment for branded products.
The middle segment, on the other hand, indicates a large market for the mass end products. The BRICs
report indicates that India's per capita disposable income, currently at US$ 556 per annum, will raise to
US$ 1150 by 2015 - another FMCG demand driver. Spurt in the industrial and services sector growth is
also likely to boost the urban consumption demand.
EXPORTS
India is one of the world's largest producers for a number of FMCG products but its exports are a very
small proportion of the overall production. A total export of food processing industry was US$ 2.9 billion
in 2001-02 and marine products accounted for 40 per cent of the total exports. Though the Indian
companies are going global, they are focusing more on the overseas markets like Bangladesh, Pakistan,
Nepal, Middle East and the CIS countries because of the similar lifestyle and consumption habits between
these countries and India. HLL, Godrej Consumer, Marico, Dabur and Vicco laboratories are amongst the
top exporting companies.
SECTORIAL OPPORTUNITIES
According to the Ministry of Food Processing, with 200 million people expected to shift to processed and
packaged food by 2010, India needs around US$ 28 billion of investment to raise food processing levels
by 8-10 per cent. In the personal care segment, the lower penetration rate also presents an untapped
potential. Key sectoral opportunities are mentioned below:
• Staple: branded and unbranded: While the expenditure on mass-based, high volume, low margin
basic foods such as wheat, wheat flour and homogenized milk is expected to increase substantially with
the rise in population, there is also a market for branded staples is also expected to emerge. Investment in
branded staples is likely to rise with the popularity of branded rice and flour among urban population.
• Dairy based products: India is the largest milk producer in the world, yet only 15 per cent of the milk
is processed. The US$ 2.4 billion organized dairy industry requires huge investment for conversion and
growth. Investment opportunities exist in value-added products like desserts, puddings etc. The organized
liquid milk business is in its infancy and also has large long-term growth potential.
• Packaged food: Only about 8-10 per cent of output is processed and consumed in packaged form, thus
highlighting the huge potential for expansion of this industry. Currently, the semi processed and ready to
eat packaged food segment has a size of over US$ 70 billion and is growing at 15 per cent per annum.
Growth of dual income households, where both spouses are earning, has given rise to demand for instant
foods, especially in urban areas. Increased health consciousness and abundant production of quality Soya
bean also indicates a growing demand for soya food segment.
• Personal care and hygiene: The oral care industry, especially toothpastes, remains under penetrated in
India with penetration rates below 45 per cent. With rise in per capita incomes and awareness of oral
hygiene, the growth potential is huge.
Lower price and smaller packs are also likely to drive potential up trading. In the personal care segment,
according to forecasts made by the Centre for Industrial and Economic Research (CIER), detergent
demand is likely to rise to 4,180, 000 metric tonnes by 2011-12 with an annual growth rate of 7 per cent
between 2006 and 2012. The demand for toilet soap is expected to grow at an annual rate of 4 per cent
between 2006-12 to 870,000 metric tonnes by 2011-12. Rapid urbanization is expected to propel the
demand for cosmetics to 100,000 metric tonnes by 2011-12, with an annual growth rate of 10 per cent.
• Beverages: The US$ 2 billion Indian tea market has been growing at 1.5 to 2 per cent annually and is
likely to see a further rise as Indian consumers convert from loose tea to branded tea products. In the
aerated drinks segment, the per capita consumption of soft drinks in India is 6 bottles compared to
Pakistan's 17 bottles, Sri Lanka's 21, Thailand's 73, the Philippines 173 and Mexico's 605. The demand
for soft drink in India is expected to grow at an annual rate of 10 per cent per annum between 2006-12
with demand at 805 million cases by 2011-12. Per capita coffee consumption in India is being promoted
by the coffee chains and by the emergence of instant cold coffee. According to CIER, demand for coffee
is expected to rise to 535,000 metric tonnes by 2012, with an annual growth rate of 5 per cent between
2006-12.
• Edible oil: The demand for edible oil in India, according to CIER, is expected to rise to 21 million
tonnes by 2011-12 with an annual growth rate of 7 per cent per annum.
• Confectionary: The explosion of the young age population in India will trigger a spurt in confectionary
products. In the long run the industry is slated to grow at 8 to 10 per cent annually to 870,000 metric
tonnes by 2011-12.
COMPANY PROFILE
UNIT PROFILE
Mother Dairy markets & sells dairy products under the Mother Dairy brand (like Liquid Milk, Dahi, Ice
creams, Dairy Whitener, Cheese and Butter), Dhara range of edible oils and the Safal range of fresh fruits
& vegetables, frozen vegetables and fruit juices at a national level through its sales and distribution
networks for marketing food items.
Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Mother Dairy sources
fruits and vegetables from farmers / growers associations.
The company markets more then 2.2 million litres of milk daily in Delhi and surrounding areas of
Western U.P. and Haryana, Mumbai and Hyderabad. Mother Dairy Milk has a market share of 66% in the
branded sector in Delhi where it sells 2 million litres of milk daily and undertakes its marketing
operations through more then 10,000 retail outlets. There are 780 exclusive outlets of mother Dairy out of
this.
The company’s unique distribution network of bulk vending booths, retail outlets and mobile units give it
a significant competitive advantage. Mother Dairy ice creams launched in the year 1995 have been
showing a continuous growth over the years, and today boasts of approximately 62% market share in
Delhi and NCR. Other than Delhi and NCR, Mother Dairy ice creams are now also available in the
markets of UP, Punjab, Rajasthan, Uttaranchal, Mumbai and Kolkata.
Mother Dairy also manufactures and markets a wide range of dairy products that include Butter, Dahi,