@ThomasHynes #prnedu New Media vs. New Media vs. Old Media Old Media How to apply tested How to apply tested communication methods to communication methods to new media new media
Jan 21, 2015
@ThomasHynes#prnedu
New Media vs. New Media vs. Old MediaOld Media How to apply tested How to apply tested
communication methods to communication methods to new medianew media
@ThomasHynes#prnedu
Thomas HynesThomas Hynes
Manager, Blogger Manager, Blogger RelationsRelations
@thomashynes@thomashynes
@ThomasHynes#prnedu
Jian DeLeonJian DeLeon
Staff Writer at Staff Writer at Complex MagazineComplex Magazine
@jiandeleon@jiandeleon
@ThomasHynes#prnedu
Thomas MialeThomas Miale
Director, Director, Multimedia Multimedia Engagement, Engagement, MultiVuMultiVu
Blogger: Blogger: notafoodie.comnotafoodie.com
@tmiale@tmiale
@ThomasHynes#prnedu
The Old GuardThe Old Guard
@ThomasHynes#prnedu
The New GuardThe New Guard
@ThomasHynes#prnedu
It’s Just MediaIt’s Just Media
@ThomasHynes#prnedu
Blog Posts Indexed in Last Blog Posts Indexed in Last 24 Hours24 Hours
1,085,9071,085,907
Source: TechnoratiSource: Technorati
@ThomasHynes#prnedu
Total Number of Total Number of Identified BlogsIdentified Blogs
169,467,575169,467,575
Source: TechnoratiSource: Technorati
@ThomasHynes#prnedu
New Blogs in Last 24 New Blogs in Last 24 HoursHours
171,022171,022
Source: TechnoratiSource: Technorati
@ThomasHynes#prnedu
The Reach of the The Reach of the BlogosphereBlogosphere
@ThomasHynes#prnedu
SF Gate TrafficSF Gate TrafficLast 6 MonthsLast 6 Months
@ThomasHynes#prnedu
SFist.com TrafficSFist.com TrafficLast 6 MonthsLast 6 Months
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But Do Blogs Matter?But Do Blogs Matter?Ask Congressman LeeAsk Congressman Lee
@ThomasHynes#prnedu
Gawker TrafficGawker TrafficLast 6 MonthsLast 6 Months
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The Mom Family The Mom Family BloggersBloggers
Nearly 4 million Nearly 4 million strongstrong
77% will write about 77% will write about brands they likebrands they like
14% will write about 14% will write about brands they don’t likebrands they don’t like
Source: TechnoratiSource: Technorati
@ThomasHynes#prnedu
Where Bloggers BlogWhere Bloggers Blog
@ThomasHynes#prnedu
Bloggers Won’t BiteBloggers Won’t Bite
@ThomasHynes#prnedu
Read the BlogsRead the Blogs
@ThomasHynes#prnedu
Bad Engagement Bad Engagement
@ThomasHynes#prnedu
Have a ConversationHave a Conversation
@ThomasHynes#prnedu
Good EngagementGood Engagement
@ThomasHynes#prnedu
TakeawaysTakeaways
Don’t be afraid of blogs Do your research Don’t spam Be helpful Be relevant Have a conversation It’s still just media
@ThomasHynes#prnedu
Questions?Questions?
Did we miss something? Shoot us a line.
Tom Miale @tmiale Jian DeLeon @jiandeleon Thomas Hynes @thomashynes