Traditional Marketing vs Digital Marketing

Traditional Marketing vs Digital Marketing

Traditional Marketingvs.Digital MarketingPresented By:

Ayesha RanaModes of Traditional Marketing2Hoardings:What?Mode of Advertisement

Source of message communication

Example:Share a Coke Campaign

Who?Companys Segmentation

Advertisers segmentation Categories; A, B, C, D, E

Where?Depends upon the reach

Urban Placement:More focused More reinforcementMore effectiveMore Costly

Rural Placement:Less focused Less reinforcementLess effectiveLess Costly

When?New product/service launchNew TV channel launch e.g. 92H.D

New marketing campaign

Seasonal

CharacteristicsWhy do companies still heavily spend on Hoardings ads?Because even established names like PEPSI and COKE want people to realize their presence in market.Statistics:

Reach of hoardings: 17%

Reach of internet:6%

Statistics:Exposure to billboardsMass levelFocus on billboards while driving63%Remembrance35%Intension to pursue purchase17%(Source: Sahar Advertisers)

Traditional Marketing vs. Digital MarketingTHANK YOU