Traditional Marketing Methods are Dead or Dying Unlocking the Power of Social Media for Higher Search-Engine Rankings
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Traditional Marketing
Methods are Dead or Dying
Unlocking the Power of Social Media
for Higher Search-Engine
Rankings
Outbound Marketing
Outbound Marketing
Listen to my Message!
Outbound Marketing
TV Commercials
Broadcast RadioDirect Mail
Cold Calls
Listen to my Message!
Outbound Marketing
Listen to my Message!
TV Commercials
Broadcast RadioDirect MailXX
XCold CallsX
Listen to my Message!
Inbound Marketing
Inbound Marketing
Google via Search Engine Optimization (SEO)
Inbound Marketing
Google via Search Engine Optimization (SEO)
Social Media
Inbound Marketing
Can Social Media Really Help?
WebSite
WebSite
Can Social Media Really Help?
WebSite
Can Social Media Really Help?
WebSite
Think… Inbound Links
Can Social Media Really Help?
Think… Relationships
Think… Inbound Links
WebSite
Can Social Media Really Help?
Look Inside Before Looking Outside
Brochure-ware Web Site (1 way)
Look Inside Before Looking Outside
Use Conversations on your site (2 way)
Look Inside Before Looking Outside
PS: Don’t fret over your design!
Use Conversations on your site (2 way)
Look Inside Before Looking Outside
Create lots of compelling content!
Look Inside Before Looking Outside
Create lots of compelling content!
Think “Factory”
Blog Articles
White Papers
Videos
Webinars
Podcasts
Look Inside Before Looking Outside
Help people consume your content
Look Inside Before Looking Outside
Help people consume your content
Enable RSS feeds1.
Look Inside Before Looking Outside
Help people consume your content
(update regularly)
Enable RSS feeds
Add a
1.
2.
Look Inside Before Looking Outside
Help people consume your content
Social media pointing back to your site
(update regularly)
Enable RSS feeds
Add a
1.
2.
3.
Look Inside Before Looking Outside
Search Engine Optimization (SEO)
Look Inside Before Looking Outside
Use SEO tactics when creating content
Search Engine Optimization (SEO)
Look Inside Before Looking Outside
Use SEO tactics when creating content
Know your best keywords and phrases
Search Engine Optimization (SEO)
Look Inside Before Looking Outside
Use SEO tactics when creating content
Know your best keywords and phrases
Add them to page Titles, Headings, URLs, Hyperlinks, within paragraphs, etc
Search Engine Optimization (SEO)
Create a “Business”
page
Create a “Business”
page
Gatherfans
Create a “Business”
page
Gatherfans
Cross Promote
Create a “Business”
page
Gatherfans
Cross Promote
(Avoid dust)
Create a “Group”(First check if any
already exist)
Create a “Group”(First check if any
already exist)
Generate lots of engaging content
so folks join
Create a “Group”(First check if any
already exist)
Generate lots of engaging content
so folks join
• Post in the discussion area• Email the group members (but not too often)
Twitter (Micro-blogging - 1 way only)
Twitter (Micro-blogging - 1 way only)
Post a few Tweets, THEN Market the feed
Twitter (Micro-blogging - 1 way only)
Post a few Tweets, THEN Market the feed
Build up your following
Keep at it!
Is Any Of This Working?
Track Progress
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Google Analytics
Number of links back to your site
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Google Analytics
Number of links back to your site
Number of organic keywords causing traffic
The Wrap Up
The Wrap Up
Create great content first
(“watering hole”)
The Wrap Up
Create great content first
(“watering hole”)
Go where people are gathering
The Wrap Up
Using Social Media, build relationships
Create great content first
(“watering hole”)
Go where people are gathering
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