Trader Joe's Marketing Strategy

“It’s a Jungle Out

There”

by:jessica holli

Company Overview

privately held

350 stores 25 states

specialize in health & organic food

70% of sales from private line

“shopping is an ADVENTURE”

at Trader Joe's, our mission is to bring our customers the

best food and beverage values and the information to

make informed buying decisions. we work hard at

buying things right.

““

challenge currently

reaching very few customers through social media

goal

- - - - - - - - - - - - - ->- - - - - - - ->

Raise awareness in “new adult”/college market by 30% over a 12 month period through social media

budgetvirtual cooking lessons: $80,000

social media upkeep: $80,000SCVNGR implementation: $70,000

assorted expenses: $20,000

- - - - - - -$250,000

- - - - - - - - - - - - >

evaluati on

measure traffic + SEO + ROI