Trader Joe's Final Presentation

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Shop

Everything you love about our store

Now online and brought right to your door.

Nari  Ely  

Graham  Perkins  

Ben  Grieser  

Erika  Maguire  

Teresa  Chai  

ww

.sxc

.hu

ww

.sxc

.hu

Industry Research Market Research Recommendations

•  Industry  research  

     Growing  poten?al  for  online  grocery  retail  

•  Market  research        Probability  of  purchase  driven  by  brand        favorability  

•  Recommenda?ons        Improve  aDributes  driving  favorability        Launch  pilot  in  select  stores    

•  Urbaniza(on  •  Heightened  price  sensi(vity  •  Rising  demand  for  convenience  

Industry Research Market Research Recommendations

Industry Research Market Research Recommendations

Millenials  are  online  more  than  any  other  genera(on.  

%  who  go  online  

 Millennials  (18-­‐33)   95  Genera(on  X  (34-­‐45)   86  Younger  Boomers  (45-­‐55)   81  Older  Boomers  (56-­‐64)   76  Silent  Genera(on  (65-­‐73)   58  G.I.  Genera(on  (74+)   30  

Industry Research Market Research Recommendations

Favorability Probability

of Purchase

11.2%

Industry Research Market Research Recommendations

11.2% 0.22 Favorability  

Quality  of  Goods  

Value  for  Cost  

Delivery  Cost  

PoP  

Industry Research Market Research Recommendations

Industry Research Market Research Recommendations

•  AQen(on-­‐grabbing  ads  on  mass  transit  •  Fearless  Flyer  •  Exclusive  online  offerings  •  Free  samples  with  purchases  •  Free  shipping  for  first  two  months  

Industry Research Market Research Recommendations

•  Quality  

•  Value  

•  Cost  

Industry Research Market Research Recommendations

•  Highlight  user  ra(ngs  and  reviews  

Industry Research Market Research Recommendations

•  Side-­‐by-­‐side  product  comparisons  •  Free  shipping  for  regular  customers  

Industry Research Market Research Recommendations

•  Women  have  higher  Trader  Joe’s  favorability  

•  People  who  shop  at  trader  Joe’s  spend  less  per  trip  

•  College-­‐town  graduate  students  s(ll  strong  poten(al  market  

Industry Research Market Research Recommendations

Industry Research Market Research Recommendations

•  Working  professionals  or  students?  •  Other  aQributes  to  increase  favorability?  •  Willingness  to  use  online  grocery  service?  

Industry Research Market Research Recommendations

Trader Joe’s should launch a Shop @Trader Joe’s pilot.

Expanding into online grocery retail will capture a growing market and position Trader Joe’s for success.

Nari  Ely  

Graham  Perkins  

Ben  Grieser  

Erika  Maguire  

Teresa  Chai  

Shop

Independent Samples Test

Levene's

Test for

Equality of

Variances

t-test for Equality of Means

Sig. t df Sig. (2-

tailed)

Mean

Difference

Favorability towards TJ

Equal variances

assumed .971 1.676 79 .098 .39377

Equal variances not

assumed

1.683 78.922 .096 .39377

Probability of using WF

service

Equal variances

assumed .326 -2.368 79 .020 -10.80788

Equal variances not

assumed

-2.353 74.580 .021 -10.80788

Paired Samples Statistics

Mean N Std. Deviation

Pair 1 TJ favorability value 5.7209 86 .97801

WF favorability value 5.3372 86 1.03595

Pair 2 TJ favorability cost 5.9651 86 .98754

WF favorability cost 5.2558 86 1.34764

Pair 3 TJ favorability quality 5.9302 86 .87838

WF favorability quality 6.0698 86 .83723

Paired Samples Test

Paired Differences t df Sig. (2-tailed)

Mean Std. Deviation

Pair 1 TJ favorability value - WF

favorability value .38372 1.11849 3.181 85 .002

Pair 2 TJ favorability cost - WF

favorability cost .70930 1.50970 4.357 85 .000

Pair 3 TJ favorability quality - WF

favorability quality -.13953 .79945 -1.619 85 .109