TradeMap A web-based trade flow analysis tool

Market Analysis Section

TradeMap

A web-based trade flow analysis tool

Workshop-TMap-En-2TradeMap: A web-based trade flow analysis tool

Title of Workshop

An exporter of cardamom is looking to diversify its client base…..

Which country should be targeted?


Title of Workshop

A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…


Title of Workshop

A trade mission needs to know our top export products to Germany…


Title of Workshop

Where could you import automotive components from?Who are the largest suppliers in your region?


Title of Workshop

What is the current trade between your country and the United States?


Title of Workshop

Initial answers to these questions and many more are easily found in TradeMap…


Title of Workshop

How Can TradeMap help my business ?

• What tariff and non tariff barriers are we facing?

• What are our competitive strengths and weaknesses?

• Where are the opportunities for product and market diversification?

Trade Support Institutions (TSIs)

Exporters and Importers


Title of Workshop

ITC’s Interactive TradeMap provides:

• On-line database of trade flows and barriers– Value of exports and imports– Quantities– Unit Values– Growth trends– Tariff and non tariff barriers– Market shares– Rankings according to a variety of criteria

For each product and partner country in a fully interactive environment


Title of Workshop

The Characteristics of TradeMap

• Based on COMTRADE, the United Nations Statistics Division database– Covering 90% of world trade reported by 115 trading nations– Covers over 5,000 Harmonized System products– Over 200 countries and territories– Includes non-reporting countries using mirror statistics– Statistics for over 30,000 products at the tariff line level for 32

countries (~80% of world trade)

• Incorporating UNTARMAC (formerly known as TRAINS)

– In cooperation with UNCTAD, WTO and additional information on more than 160 countries

• Web access with username and password


Title of Workshop

TradeMap Homepage

Click here to access TradeMap


Title of Workshop

TradeMap login page


Title of Workshop

TradeMap – Selection menu

Imports or

Exports

Country/Region selection

Partner country selection

Product Selection


Title of Workshop

Cardamom (HS 090830) for example...

If you want to search for new export markets...

You might want to know...


Title of Workshop

World Importers of Cardamom

Tariff and Non-Tariff Barriers

Unit Value

Global market share

Countries

Quantity

Growth rate

Value


Title of Workshop

Access barriers to Pakistan’s market

Tariff Barriers

Non-Tariff Measures


Title of Workshop

Assess the competition in export markets


Title of Workshop

Gauge your relative export performance

World exporters of cardamom


Title of Workshop

Countries importing mangoes (050450)

tariff line level information for selected markets


Title of Workshop

Mangoes imported by Japan at the tariff line level

At the 9 digit level


Title of Workshop

Countries exporting mangoes to Japan

9 digit level information


Title of Workshop

Markets importing “perfume and toilet waters” (330300) from France

8 or 10 digit level


Title of Workshop

List of products at the tariff line level

8 digit level


Title of Workshop

Importing markets for « toilet waters » at HS-8 level

8 digit level


Title of Workshop

Analyse 5-year data sets (2004 available for selected countries only)

Select your countries/regions


Title of Workshop

Analyse potential for bilateral trade

Select your countries/regions


Title of Workshop

Existing and potential trade between Tanzania and United Kingdom

By product groups

at the HS 2 digit level

Indicative trade potential


Title of Workshop

at the HS 6 digit level

Existing and potential trade between Tanzania and United Kingdom


Title of Workshop

Trade Map Graphs

Bubble Charts: Positioning products according

to growth rates and changes in market share


Title of Workshop

Babies - ?? Stars

Dogs Cash cows

The Boston Consulting Model (or Matrix)

Chocolate

Organic biscuits

Size is proportional to the turnover of the Strategic Branch Unit

Babybiscuits

Low HighRelative Market Share

High

MarketGrowth

Low

Portfolio model of a production strategy

Product Life Cycle


Title of Workshop

Underachievers

Champions

Losers in declining markets

Achievers in adversity

Shrimps,prawns

Bananas

Size is proportional to export turnover

Tuna,canned

Losses GainsChange in world market share

Positive

International demand:

World Trade

Growth

Negative

National Export Growth vs. International Demand The Case of Ecuador

www.intracen.org / Click on Countries / Select your country / Click on National Export Performance


Title of Workshop

Trade Map Chart:

Performance position of a country’s export products

Growth in demand (of world or of a target market)

Growth in

County X’s Market Share

HS 4 or 6

Country X Prospects for Product Diversification


Title of Workshop

Sacks and bags

Polyethelyne sacks and bags

Boxes and Crates

Stoppers, lids, tops

Bottles and flasks

Spools and bobbins


Title of Workshop

Trade Map Chart: Prospects for market diversification

Growth in partner country

demand for product Z

Partner country

Country X, Product Z

Partner country share of Country X’s export of product

Z

Partner country


Title of Workshop

United States

S. Korea

Japan

Singapore

Germany United Kingdom

Turkey


Title of Workshop

Assessment of national trade performance and competitiveness:

• Country Market Analysis Portals– On ITC’s Web site www.intracen.org – Click on Countries– Select a country from the drop-down menu


Title of Workshop


Title of Workshop

TradeMap helps Trade Support Institutions, Exporters and Importers…..

• Search for new markets or suppliers• Assess competition or diversify sources• Benchmark their trade performance• Set priority products for trade promotion and development• Evaluate tariffs and trade barriers • Assess product diversification potential with a partner

country


Title of Workshop

To conclude… TradeMap is:

an easy to use, intuitive tool facilitating your market

research.


Title of Workshop

For additional information on

TradeMap

Visit

www.trademap.org

or contact

[email protected]

TradeMap A web-based trade flow analysis tool

Documents

current trade

tariff line level

export products

market diversification

export marketstradem

new export markets

barriersvalue of exports

united states