Traded network content is king

See us at the B2B NCFC Oct 15th + Open Youth Online Seminar Nov 4th

Online Sales

•  The History •  Why Content is King •  What Content Should I Post? •  Website Tips •  Social Media Tips •  Traded Network


About me…..

  17 years at Securicor DHL   Courier & 3PL   Home Delivery Market   Online Sales   LeS 2006


About me…..

  Consultancy Services   Newey & Eyre Electrical   Parcelnet -‐ Hermes   TWO MarkeXng   IpaYer.com   Traded Network


In the Beginning…..


The First Super Computer

  In September 1956 IBM launched the first 'SUPER' computer with a hard disk drive.

  The HDD weighed over a ton and stored a 'whopping' 5 MB of data

  Appreciate your 128GB iphone 6!


August 6, 1991

  Tim Berners-‐Lee published the first-‐ever website at a CERN facility in the Swiss Alps


First Browser 1993

  1993 first major browser (Mosaic) so people could communicate


Telegraph Launched in 1994


Telegraph 2014


Apple in 1996


Apple 2014


Google in 1996


Google 2014


BBC launched in 1997


BBC 2014


Friends Reunited launched in 2000


Friends Reunited Re-‐Launched 2012


The Bubble Burst in 2000

•  Many companies stock values rose by adding an ‘e’ to their brand

•  Cisco stock fell by 86% •  Amazon fell $107 to $7 per share – 10 years

later $200 •  $5 trillion was wiped off market value •  Boo.com spent $188 million in 6 months to

set up online fashion store – bust 2000 •  Broadcast.com acquired by Yahoo for $5.6

billion – now just redirects to Yahoo •  Amazon, eBay and Google got it going again


Amazon


Amazon


Facebook in 2004


Facebook Now


TwiYer Launched in 2006


TwiYer Today


  Biggest English language newspaper site in the world!

  550-‐600 arXcles per day   56.1 Million Global Monthly Unique Visitors   2.3 Million Daily Unique Users   1-‐3 million page views per hour

Mail Online


Why Content is King?


“The future of online markeXng is storytelling which is a technique of telling a single story across mulXple

plaqorms and formats”

The Future

Content is King


Content the Heart of MarkeXng

  Content is at the heart of today’s markeXng strategies as businesses use Social Media, websites and blogs to demonstrate their own experXse

  Using the correct tool for your audience

  Delivering the right content for your audience


The More Content Published =

More Credibility More Trust More Links

Higher Authority Levels BeYer Search PosiXoning

More Visits More Enquiries More Sales

Why Publish Content?


As content was building on the Internet

Google started controlling how content was being displayed

Displaying Relevant Content


Hummingbird


Hummingbird

  The largest algorithm update in three years

  BeYer understanding of the concept of human language, rather than a few scaYered words

  Think what you type into Search!

  Long Tail will deliver results


What Content Should I Publish? And think about your audience!

Have a Plan!

Strategy!


Plan Your Strategy

  Set your objecXves?

  What are you looking to achieve?

  What are your key messages?

  What are your customer personas?


Your Customer Personas

  Who are they?

  What are their problems?   What do they want?   Why do they come to you rather than your

compeXtors?   What do successful conversaXons look like?


Your Customer Personas


What Content Should I Write?

  Your products and services

  Emerging products and services   Reviews, tests and what’s new   Tips – share and share again


  How to guides

  Offers   Case studies and tesXmonials   Real stories

  Business news   Corporate Social Responsibility   Seasonal acXviXes

  Industry news   LegislaXon changes   Day in the life

What Content Should I Write?

EducaXonal

InspiraXonal

Entertaining


  Scannability

  Strong Headline   Clear imagery   Clear layout

  Excellent call to acXon

How Should I Write It?


  Page Title   Meta DescripXon   Headline   Body Text   Images   URL   Don’t have PDF’s create content pages

  Internal Links

Your Website


Your Own Website Page Title

  The most important ‘onsite’ factor for SEO

  Page Title = 50-‐60 characters   Primary Keyword -‐ Secondary Keyword | Brand Name   Unique and relevant by page

<title>Will Solicitor | Will Solicitors - Cambridge, Norwich, Ipswich, Bury St Edmunds, Thetford, Felixstowe</title>


Meta DescripXon

  Meta descripXon tags, while not important to search engine rankings, are extremely important in gaining user click-‐through from Search results

  150 and 160 characters

  Avoid duplicates and check

<meta name="description" content="Wills Making a Will is all about exercising choice. Quite simply, it enables you to choose:


Social Media

  Social Media is for business

  Use it to communicate with your audience   Use it to help customers make a decision and

solve problems

  Listen -‐ Don’t tell all the Xme   Help, offer advice and engage in

communicaXons

  Decide what Social Media sites to use – not all of them

  Social Media is important for search


Top 10 Most Popular Social Networking Sites in the World September 2014

Facebook UK just over 31 million users The largest demographic remains the 25-34 year olds

Twitter over 10m users in the UK

Linkedin over 10m users in the UK

Pinterest is 2012 was 200,000 users now 2 million – Fastest growing

Google+ - Don’t know! We know its important – At least do it for places


Facebook

  Make sure you have a business page not personal

  Use as your page and engage with your fans   Who are your Fans?   Always post with a photo

  Promote Page to your true demographics   Boost Post – use photo -‐ less than 20% words   Campaigns – Like and Comment to win

  #share………….


Who are your Audience


What are their Interests?


Boost a Post


TwiYer

  Don’t just auto respond to new followers

  Don’t follow everyone that follows you   Use unfollow app   Use the search feature to engage

  Use the hashtag   #willwriXng   #wills

  #journorequest

  Use Hootsuite and Hootlet (Share from browser)




What Do We Offer?

“A simple, value for money, effecXve method of markeXng your business that will get you seen online and within the Local Community”


What Do We Offer?

CRM

Word of Mouth

Advertising

SEO

Blogging Social Media

Events

Offers News

Relationships

Online Presence

SUPPORT

Pretty unique Solution!


Team Extension – Helping Hands

WRITE CONTENT

SHARE CONTENT

CREATE CONNECTIONS

GENERATE LEADS

ENHANCE ONLINE

PRESENCE


What Do We use?

3 online business directories that uniquely raise money for

good causes


3 Websites


3 Websites


3 Websites


Business Profile


Profiles Indexed for SEO


Let’s Tell a Story

Meet Peter…….


Google Delivers Results

Meet Peter…….


More Content on Page One

Meet Peter…….


This is a Post on ChariX.org.uk

Meet Peter…….


The Unique Page on The Internet

Meet Peter…….


Linking Back To Website

Meet Peter…….


Tell it Across MulXple Plaqorms


Extended Reach

Each business is connected to

good causes

Schools, chariXes and local clubs


Placement on Good Causes

Meet Peter…….



Meet Peter…….



Meet Peter…….


Good Causes Spreading the Word


Good Causes Spreading the Word


The Nice CSR Part


Get Your Business Online

  Join all 3 sites   We build your profiles   We write a post on the 3 sites   We menXon you on 4 Social Media Channels

  We send introducXon to School, Charity and Club and a donaXon of £15 to each one

£199 plus vat for full year


Get Your Business Online

  Join chariX.org.uk   We build your profile   We write a post   We menXon you on 4 Social Media Channels

  You connect to 5 chariXes   We send an introducXon to each Charity and a donaXon of £15 to each one

£199 plus vat for full year


Our Monthly MarkeXng Plans


Summary

  Content is king

  Visibility online will deliver results   Understand your audience   Social Media is Important – If you don’t others will

  Don’t start and give up   If you need help ask someone   If you don’t have Xme -‐ You know……


Summary

  Never gonna give you up

  Never gonna let you down   Never gonna run around and desert you   Never gonna make you cry

  Never gonna say goodbye   Never gonna tell a lie and hurt you


Thank you

  Jonathan White

  [email protected]   07842 118105

  www.tradednetwork.co.uk   TwiYer@tradednetwork   Facebook/tradednetwork

Traded network content is king

Documents

open youth online seminar

b2b ncfc

online fashion store

yahoo amazon

super computer

website tips social

major browser mosaic

companies stock values