A PROJECT REPORT ON TRADE RELATIONS BETWEEN INDIA AND THAILAND SUBMITTED BY TEHSEEN HANIF ANSARI ROLL NO-1515504 M.COM- SEM-III (BUSINESS MANAGEMENT) ACADEMIC YEAR: 2015-16 PROJECT GUIDE MR.N.K.S VARAHAN SUBMITTED TO UNIVERSITY OF MUMBAI MULUND COLLEGE OF COMMERCE S.N ROAD, MULUND (WEST) MUMBAI 400080.
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A PROJECT REPORT ON
TRADE RELATIONS BETWEEN INDIA AND THAILAND
SUBMITTED BY
TEHSEEN HANIF ANSARI
ROLL NO-1515504
M.COM- SEM-III
(BUSINESS MANAGEMENT)
ACADEMIC YEAR: 2015-16
PROJECT GUIDE
MR.N.K.S VARAHAN
SUBMITTED TO
UNIVERSITY OF MUMBAI
MULUND COLLEGE OF COMMERCE
S.N ROAD, MULUND (WEST)
MUMBAI 400080.
DECLARATION
I, TEHSEEN HANIF ANSARI, ROLL NO 1515504, STUDENT OF MULUND COLLEGE
OF COMMERCE, S.N ROAD, MULUND (WEST), MUMBAI 400080 STUDYING IN
M.COM PART-II HEREBY DECLARE THAT I HAVE COMPLETED THE PROJECT ON
“TRADE RELATIONS BETWEEN INDIA AND THAILAND” UNDER THE GUIDANCE
OF PROJECT GUIDE PROF.MR.N.K.S VARAHAN DURING THE ACADEMIC YEAR
2015-2016.THE INFORMATION SUBMITTED IS TRUE AND ORIGINAL TO THE BEST
OF MY KNOWLEDGE.
DATE:
PLACE:
SIGNATURE:
CERTIFICATE
I, PROF.MR. N.K.S VARAHAN hereby certify that MISS TEHSEEN HANIF ANSARI,
ROLL NO.1515504 of Mulund College Of Commerce, S.N Road, Mulund (West),Mumbai-
400080 of M.Com Part-II (Business Management) has completed her project on “TRADE
RELATIONS BETWEEN INDIA AND THAILAND” during the academic year 2015-
2016.The information submitted is true and original to the best of my knowledge.
PROJECT GUIDE PRINCIPAL
COURSE CO-ORDINATOR EXTERNAL GUIDE
DATE:
ACKNOWLEDGEMENT
I, Tehseen Hanif Ansari would like to express my sincere gratitude to the principal of Mulund
College of Commerce Dr Mrs. Parvathi Venkatesh, Course Co-ordinator and our project guide
MR. N.K.S VARAHAN for providing me an opportunity to do my project work on “TRADE
RELATIONS BETWEEN INDIA AND THAILAND” Special thanks to library in charge,
which provided the necessary books and other data which acted as stepping stone in my project
and also those who have directly or indirectly helped me in project for their encouragement and
timely help.
Last but not the least, I wish to avail myself of this opportunity, to express a sense of gratitude
and love to my friends and my beloved parents for their help and support.
SIGNATURE:
DATE:
PREFACE
OBJECTIVES.
To examine the trade relations between India and Thailand.
To know the demographics of Thailand.
To examine how much trade is increasing after FTA between India and Thailand.
To identify the effects on India’s other trading partners outside the FTA.
INDEX
SR.NO TOPIC PG.NO
CHAP 1 INTRODUCTION 1
CHAP 2 INTERNATIONAL MARKETING 2-3
CHAP 3 DEMOGRAPHICS OF THAILAND 4-9
CHAP4 THAILAND-INDIA ECONOMIC
OVERVIEW
10-13
4.1 EXPORT-IMPORT ANALYSIS 14-16
4.2 RECENT DEVELOPMENTS AND SOME
IMPORTANT ISSUES IN REFERENCE TO
THAILAND
17-18
CHAP 5 CONCLUSION 19
WEBLIOGRAPHY 20
CHAP 1-INTRODUCTION
India’s economic relations with Thailand are set to undergo major changes as the Indo Thai FTA
has come into force since 9 October 2003.As such this paper aims to describe the trade relation
between India and Thailand and to study the changes outcome after the signing of FTA. Thailand
is a major developing exporting country from Asia .on the other hand, India is consolidating its
position with strong domestic and external demand The developing countries studied are making
efforts to develop their exports through different paths with direct and indirect influence of
government through innovative policies and trade liberalization programme. Thailand has aimed
to plug the gaps in the exports through a focused investment promotion scheme. India is also
making an effort to develop indigenous strategy through giving focus in R&D and tightening the
IPR regime. The study India Thailand trade assessment related to export import scenario with
respect to Free Trade Agreement focusing on overall trade performance of these two
countries .Also very less past research has tried to bring out these dimensions insights into FTAs
effect on overall trade volume performance. The paper is based on the review of the existing
literature on India Thailand Free trade agreement focusing on Indian Thailand overall trade
volume.FTA between Thailand and India has resulted in lowering of tariff of the specific
components mentioned in Early Harvest Scheme but whether it has really promoted overall trade
between the two countries remains a cause of concern. Which country has better trade effects?
The study is based on the secondary data and hence may not cover the latest trend of the
industry.
CHAP 2-INTERNATIONAL MARKETING
As technology creates leaps in communication, transportation, and financial flows, the world
continues to feel smaller and smaller. It is possible for companies and consumers to conduct
business in almost any country around the world thanks to advances in international trade.
According to the World Trade Organization, the volume of international merchandise trade
increased 33 times between 1951 and 2010.
Brands and products that originate in one country are enthusiastically accepted in others. For
example, Louis Vuitton handbags, BMWs, and Columbian coffee, all foreign products, are
symbols of status and quality in the United States – and many American brands, like Warner
Brothers motion pictures, have similar footholds overseas.
International marketing is the application of marketing principles in more than one country, by
companies overseas or across national borders. International marketing is based on an extension
of a company’s local marketing strategy, with special attention paid to marketing identification,
targeting, and decisions internationally
According to the American Marketing Association (AMA) "international marketing is the
multinational process of planning and executing the conception, pricing, promotion and
distribution of ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives."
International marketing is the export, franchising, joint venture or full direct entry of a marketing
organization into another country. This can be achieved by exporting a company's product into
another location, entry through a joint venture with another firm in the target country, or foreign
direct investment into the target country. The development of the marketing mix for that country
is then required - international marketing. It can be as straightforward as using existing
marketing strategies, mix and tools for export on the one side, to a highly complex relationship
strategy including localization, local product offerings, pricing, production and distribution with
customized promotions, offers, website, social media and leadership. Internationalization and
international marketing meets the needs of selected foreign countries where a company's value
can be exported and there is inter-firm and firm learning, optimization and efficiency in
economies of scale and scope. The firm does not need to export or enter all world markets to be
considered an international marketer.
CHAP 3-DEMOGRAPHICS OF THAILAND
Thailand, officially the Kingdom of Thailand formerly known as Siam , is a country at the centre
of the Indochinese peninsula in Mainland. It is bordered to the north by Myanmar and Laos, to the
east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west
by the Andaman Sea and the southern extremity of Myanmar. Its maritime boundaries
include Vietnam in the Gulf of Thailand to the southeast, and Indonesia and India on the
Andaman Sea to the southwest.
Thailand is the country in Southeast Asia most visited by tourists, and for good reason. You can
find almost anything here: thick jungle as green as can be, crystal blue waters that feel more like
a warm bath than a swim in the ocean, and food that can curl your nose hairs while dancing
across your taste buds. Exotic, yet safe; cheap, yet equipped with every modern amenity you
need, there is something for every interest and every price bracket, from beach front backpacker
bungalows to some of the best luxury hotels in the world. And despite the heavy flow of tourism,
Thailand retains its quintessential Thai-ness, with a culture and history all its own and a carefree
people famed for their smiles and their fun-seeking sanuk lifestyle. Many travellers come to
Thailand and extend their stay well beyond their original plans and others never find a reason to
leave. Whatever your cup of tea, they know how to make it in Thailand.