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TRADE PARTNER INFORMATION GUIDE
Australia & New Zealand
2015
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Contents
Welcome to Super Retail Group .............................................................................................................. 3
Our Values .................................................................................................................................................. 4
Our Mission .................................................................................................................................................. 5
Our Vision .................................................................................................................................................... 5
Our Goals .................................................................................................................................................... 5
Our Community & Environment ........................................................................................................... 5
Contacts .......................................................................................................................................................... 6
Starting up: Information for New Trade Partners.................................................................................. 7
Merchandising ........................................................................................................................................... 7
Merchandise Category Reviews .......................................................................................................... 7
New Product Submission ........................................................................................................................ 8
Promotions & Brand Marketing ............................................................................................................. 8
Invoicing and Payments ............................................................................................................................. 9
Payment Process....................................................................................................................................... 9
Statement Requirements ........................................................................................................................ 9
Invoice Requirements ............................................................................................................................ 10
Group Logistics ............................................................................................................................................ 11
Packaging and Barcoding .................................................................................................................. 11
Recyling Logo Guidelines ..................................................................................................................... 12
SRG Australian Packaging Covernant Action Plan ...................................................................... 12
DC Recieval Terms and Conditions ................................................................................................... 12
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Welcome to Super Retail Group
Welcome to the Super Retail Group’s (SRG) Trade Partner Information Guide. This guide has been
developed as a tool to give you a better understanding of the way we operate and how we
want to do business with you.
From the commencement of its automotive accessories retail business in 1974, Super Retail Group
has grown to over 600 stores throughout Australia and New Zealand. Our stores are distinctly
branded and use powerful merchandising techniques, designed to provide customers with an
unforgettable shopping experience.
At Super Retail Group we pride ourselves on offering our customers value focused products to
make the most of their leisure time. A vital ingredient to maintaining our existing customers and
growing our business is delivering a wide range of products, presented in easy to shop stores with
helpful and knowledgeable team members. As a Super Retail Group Trade Partner you have an
important partnership role to play in fulfilling this commitment.
Because there can be complexity in getting products to the customer in a timely manner we
need you to understand our requirements and processes, by using this manual and our web sites
we have endeavoured to reduce the complexity and make trading with us a much smoother and
simpler process. If you have any queries which are not answered in these resources please don’t
hesitate to contact us.
We look forward to building a strong trading partnership well into the future.
Kind Regards,
Chris Wilesmith Anthony Heraghty
Managing Director Auto Division Managing Director Leisure Division
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Our Business
Our Values
Super Retail Group has a commitment to its team-based culture in which each individual team
member is encouraged to contribute to the success of the company and to pursue their own
personal development plan. Our culture is underpinned by a set of five values:
Passion We create an environment in which we share our passion for what we do, and our contributions and successes are recognised. This means we:
Show enthusiasm and take pride in all that we do.
Recognise others' contribution and celebrate success.
Strive to exceed our customers’ expectations.
Are results oriented and care intensely about our Company’s success.
Embrace and drive the change necessary to be successful.
Openness We are committed to open and constructive communication. This means we:
Share information and collaborate for better solutions.
Listen openly and respect others’ opinions.
Have the hard conversations and offer constructive solutions.
Explain expectations and confirm understanding.
Value the skills, strengths and perspectives of our diverse team.
Integrity We act with honesty and we deliver on our commitments. This means we:
Maintain confidentiality.
Always give 100%.
Accept responsibility for our actions.
Maintain the highest ethical standards.
Respect each other and work together.
Care We value our team, our customers, our trade partners and the communities in which we operate. This means we:
Ensure our business is safe for everyone.
Are supportive of each other and treat everyone fairly.
Consider the impacts of our actions.
Foster personal growth.
Demonstrate trust in and empowerment of the team.
Discipline We commit to the plan, resource effectively and follow the agreed processes and standards. This means we:
Act on opportunities and take calculated risks.
Make decisions based on facts and experience.
Focus on the agreed priorities.
Monitor progress, learn from our mistakes and take action.
Focus on value and practical solutions.
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Our Mission
To provide solutions and engaging experiences that enable our customers to make the most of
their leisure time.
Our Vision
Inspiring you to live your passion.
Our Goals
To be one of the 5 largest Australasian retail companies.
To achieve the highest team member engagement across the retail sector.
To achieve higher customer satisfaction ratings than our competitors in the markets in which
we operate.
To provide returns to our shareholders that exceed the benchmark ASX200 by 5%.
Our Community & Environment
We are committed to achieving and demonstrating profitable and sustainable growth in a
manner consistent with our group values and with our commitment to social and environmental
initiatives for the benefit of our team, customers and suppliers, and the communities in which we
operate.
With our fourth group value defined as ‘Care’, we strive to lead by example and invest our time,
financial support and resources in a variety of initiatives. Examples of this philosophy in practise
include:
Enviromental initiatives
Social Education and philanthropic initiatives
Ethical working and employment practices
Further details on these initiatives can be found on the Super Retail Group website:
http://www.superretailgroup.com/about-us/our-community-
and-environment/
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Contacts
The teams at SRG are available to assist you with questions from human resources to marketing
and ranging opportunities.
They can be contacted by the following means:
Super Retail Group
751 Gympie Rd| Lawnton QLD 4501
PO Box 344 | Strathpine QLD 4500
P: +61 (0)7 3482 7500
F: +61 (0)7 3205 8522
www.superretailgroup.com
Auto Division Contacts
Automotive Maintenance - [email protected]
Automotive Accessories – [email protected]
Tools & Outdoor – [email protected]
Custom Orders, Trade & Digital - [email protected]
Leisure Division Contacts
Ray’s Outdoors Category Teams
Apparel & Footwear – w_apparel&[email protected]
Camping & Outdoors, Fishing & Boating – [email protected]
BCF Category Teams
Boating – [email protected]
Camping & Outdoors – y_c&[email protected]
Fishing, Apparel & Footwear – [email protected]
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Starting up: Information for New Trade Partners
Merchandising
Super Retail Group has centralized Merchandising departments located in Lawnton, Queensland
Australia.
The Merchandising teams are responsible for the Supercheap Auto (AUS & NZ), BCF and Rays
Outdoors, product range, quality and price. The teams are continuously seeking new product
and category opportunities to stay ahead of market trends and keep customers satisfied. As part
of this development establishing and maintaining strong relationships with Trade Partners forms an
important part of the Merchandise team and assists them in satisfying customers with the largest
Automotive, Fishing, Boating, Camping and Outdoor Retail range at the right price.
Merchandise Category Reviews
The teams located at Lawnton are continuously devising category strategies suitable for each of
the different brands and markets. Category Teams endeavour to review their categories once a
year to assess new product submissions and market trends. This is also an opportunity to delete
any non-performing products and re-assess layouts in stores based on product and category
performance.
The category range review schedules are updated regularly and can be located on our website.
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New Product Submission
New product submissions made during a scheduled category review can be processed quickly,
however submitting new lines for review during this period is not compulsory and lines will be
considered outside of this time in exceptional circumstances.
In addition to the standard product ranges carried, the Merchandise teams are always on the
lookout for one off special buys or seasonal ranges that will continue to satisfy and excite our
customers.
New Line product submissions should come complete with:
Product Details, including but not limited to:
Cost price
RRP
Estimated sales volumes
Marketing & Promotional support
Promotions & Brand Marketing
As part of category ranging the Merchandise teams are also responsible for planning promotional
activity on both a local and national scale, often devising unique promotional cooperative
ventures with major Trade Partners. Promotions run are planned systematically and well in
advance to avoid clashes between competing brands, inventory planning and forecasting.
The brands marketing teams provide up to 45 weeks of promotional activities to support and
reinforce our value messages. These promotions are supported by colour catalogues that are
dropped in letterboxes around Australia and New Zealand totalling 6.5 million households. In
addition catalogue promotions are further supported with TV, EDMs, press and radio, including our
own in store radio and Club membership programs.
For further information in regards to the promotional process please contact the relevant
Category Team who will be able to assist you.
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Invoicing and Payments
Our Accounts Payable Team is responsible for processing Trade Partner invoices for all businesses
within the Super Retail Group and is the first point of contact for invoice payment queries. The
Accounts Payable Team can be contacted via email [email protected].
However any specific pricing queries are to be directed to your relevant Category Manger.
Our goal is to pay our Trade Partners accurately and in accordance with approved payment
terms. The Trade Partner Trading Terms form is used to document approved payment terms. The
form is to be used for new and changed payment terms. Once signed by both the Trade Partner
and Category Manager the information will become effective until further notification.
Our payment process is summarised as follows:
Payment Process
All payment days are calculated from the statement date
Statement date is at the end of the calendar month in which the purchase occurred
Payment is made on the 30th of the payment month
Payments are made by EFT at the end of the settlement period
Rebates are automatically deducted from remittances
Statement Requirements
Statements must be supplied by the 7th calendar day of each month in electronic format
Statements must list all outstanding items (invoice, credit notes and rebates)
Statements are required monthly, even if there are no deliveries during that month
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Invoice Requirements
Invoice requirements are different for stock, special orders and non-stock purchase orders:
All stock invoices must be addressed to the correct legal entity (refer to your purchase
order) to ensure your account can be paid:
o Super Cheap Auto Pty Ltd
o SRG Leisure Retail Group Pty/Ltd T/As BCF
o Rays Outdoors Pty Ltd
o SRGS Pty Ltd
• All invoices must be emailed to the right legal entity:
Faxed to +61 (0)7 3205 8469 or mailed to Super Retail Group
Further details on our Accounts processes can be located in the Accounts Payable Guide:
Trade Partners should familiarise themselves with all of these requirements to ensure accurate and
timely payment of accounts.
Accounts Payable Information
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Group Logistics
There are many benefits to be gained by all participants from an efficient and effective Supply
Chain. The full extent of the benefits will not be realised unless SRG and its trade partners are
aligned throughout the supply chain. To be aligned, fundamental processes and standards must
be established, understood and applied. There are four 'Core Competencies' that SRG’s trade
partners are required to be compliant with from a supply chain perspective:
1. Packaging that enables efficient movement and product protection throughout the supply
chain.
2. Unique identification of the consumer unit and each level of packaging through the use of
Global Trade Item Numbers (GTIN's) in barcodes, and parties and locations through the use of
Global Location Numbers (GLN).
3. Logistics or Pallet labels containing Serial Shipping Container Codes (SSCC's) as well as other
barcoded information where applicable.
4. Electronic exchange of information - purchase orders, delivery advices and logistic data.
Packaging and Barcoding
To assist our trade partners, Super Retail Group has developed a set of guidelines that sets out its
requirements relating to packaging, barcode and logistic data specifications. Please find the links
below to download the document. The document is available in English and in Mandarin. These
specifications relate to the first 3 'Core Competencies'. These 3 competencies are required to
support the 4th 'Core Competency". To achieve a cost effective flow of goods, packaging,
barcoding and delivery specifications must consider the needs of manufacturing, distribution,
store operations and the consumer.
SRG Logistics Packaging Labelling & Barcode Specifications
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Recyling Logo Guidelines
Super Retail Group is part of the Australian Packaging Covenant (former National Packaging
Covenant) and has committed to the principles of sustainable packaging, including providing
adequate information to our customers to be able to identify recyclable packaging.
Details on the recycling requirements can be located in the Recycling Logo Guidelines
document:
SRG Australian Packaging Covernant Action Plan
Since becoming a signatory in July 2008, the Group has embraced the principles of product
stewardship to ensure the environmental impact on new or existing packaging is continuously
monitored and minimised, via a collaborative approach with our Trade Partners, and education
of its team members and customers.
Details on the action plan are located in the Sustainable Packaging Guidelines:
DC Recieval Terms and Conditions
All deliveries, including all EDI orders, all non-stock purchase orders, cross-dock and flow-through
require a booking for receival into the appropriate DC. Trade Partners and contractors can
obtain details on the distribution Centre Terms and Conditions via:
SRG Australian Packaging Covenant
Sustainable Packaging Guideline
DC Terms and Conditions
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