Trade Sho · D-PES Guangzhou 42 FESPA Europe 48 ISA 53 SGIA 61 Part IV: Other Trade Shows 66 ... Last year FLAAR attended ITMA in Barcelona and we will attend ITMA in Milano in 2016.

Trade Show January 2013

Maria Renée Ayau and Nicholas M. Hellmuth

Copyright 2013

Please Note

ContentsPart I: Trade Shows dedicated to Textiles with Textile Printers also 1 ITMA Asia 2 ITMA Europe 10 IFAI Expo 18 Other Textile Expos 20Part II: Trade Shows with Textiles as a Clear Component 21 Serigrafía Sign 22 Future Textile Brazil 22Part III: Signage Trade Shows, but with many Textile Printers Also 30 APPPEXPO 31 D-PES Guangzhou 42 FESPA Europe 48 ISA 53 SGIA 61Part IV: Other Trade Shows 66 GTE 68 Mumbai 68 INDO INTERTEX Jakarta 69 ITM Istanbul 70APPENDIX A: Isues with counting trade show visitors 71

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What trade shows to attendto learn about printing and fabrics

I

http://www.large-format-printers.org

http://www.flaar.org.

http://www.wide-format-printers.net

Trade Shows Dedicated to Textiles with

Textile Printers also

Part I:

2

What trade show to attendto learn about printing and fabrics

ITMA Asia

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ITMA AsiaITMA in Europe is every four years. Last year FLAAR attended ITMA in Barcelona and we will attend ITMA in Milano in 2016. ITMA Asia is every two years.

Since most textile printers are manufactured in China or Italy, the two key expos are Europe and China, I would not myself attend any ITMA in North America or Latin America (Since there would not be much there which was not already in the key factory areas: China and Italy).

For textile weaving and knitting and dyeing factory equipment, that is slightly different. In that Germany and even Austria and Switzerland make equipment in addition to China and Italy. But ITMA Europe has the key manufacturers every four years. So again and ITMA in India, or an ITMA in the Americas, would no have enough form China or enough form any other area to match ITMA Asia (ITMA when in China) and ITMA when in Western Europe.

ITMA Asia is every two years. The next ITMA ASIA + CITME will be 2014, 16-20 June, in beautiful Shanghai.

www.ITMAasia.com

http://www.ITMAasia.com

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ITMA Europe

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ITMA EuropeThere are probably ITMA related expos in other countries, but there are only two ITMA venues which will have everything:

• ITMAEuropewillhavetheItalianandthehigh-endindustrialtextileprinters• ITMAAsiawillhavemostoftheChinesetextileprinters(plusmanyfromelsewhere)

But an ITMA in India, or USA, would not have as much. So we attend only ITMA Europe and ITMA China.

We attended ITMA 2011 in Barcelona. The next ITMA in Europe will be in Milano.

Do not confuse ITMA in Europe and China, with ITM in Turkey. ITM is separate.

International Textile Machinery Exhibition (notice, this expo is for production machinery; the component of the expo on wide-format inkjet printers has come only in recent years, and is not yet reflected in the expo name).

www.ITMA.com

http://www.ITMA.com

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IFAI Expo

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IFAI EXPOMost companies from the normal wide-format printing industry who exhibited at IFAI Expo said they were disap-pointed. This is probably because IFAI is not a fashion textile organization, nor a decor textile organization. IFAI is architectural and structural textiles (often technical textiles).

The IFAI Expo Americas 2012 was early November in Boston. For 2013, IFAI will be co-locating with SGIA at Or-lando’s Orange County Convention Center.

Industrial Fabrics Association International.

www.ifai.com

http://www.ifai.com

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Other Textile ExposWe have not visited these, so can only list them; not comment further on them.

Colombiatex of the Americas 2013www.colombiatex.inexmoda.org.co

ITM 2013 Istanbul 29 May to 1 June 2013 (notice, this is ITM not ITMA)www.ITM2013.com

TECHNOTEX India 2013www.technotexindia.in

http://http://colombiatex.inexmoda.org.co

http://www.ITM2013.com

http://www.technotexindia.in

Trade Shows with Textiles

as a Clear Component

Part II:

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Serigrafía Sign Future Textile Brazil

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Serigrafia Sign Future Textil BrazilSerigrafia Sign Future Textil (sic, does not use e at end of the word) 2012 took place at the Expo Centro Norte, Sao Paulo, Brazil.

This fair is considered the major event in Latin America, where equipment, digital printers, cutters, textile industry and screen-printing machines in general are exhibited. This event offers booths of approximately 600 brands of which perhaps 15 to 25 are directly related to textile materials or inkjet printing.

Other booths are dedicated to embroidery.

Since import taxes are unbelievably high in Brazil, if your company does not have a factory inside Brazil, your product is very very expensive to local consumers. So some brands have not yet entered Brazil.

FLAAR has had two staff at this expo in 2011 and 2012.

This expo is the largest printer expo in North or South America. Actually their attendance is more than all VISCOM in Europe put together, much more attendance than any FESPA Digital in Europe or any sign expo in the USA.

www.serigrafiasign.com.br

http://www.serigrafiasign.com.br

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Signage Trade Shows, but with many Textile Printers

Also

Part III:

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APPPEXPO

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APPPEXPOFor almost a decade FLAAR has been travelling to Shanghai to attend the trade show “Ad Print Pack Paper Expo” better known as APPPEXPO to gather information of various topics focusing on digital printing.

China is not only one of the biggest textile printer manufacturers; but also home to three of leading heat fixation unit manufacturers: Century Star, Jacland and SAER. Even though this is not a textile trade show, you can find a huge quantity of textile printers. During 2012, it was the wide-format printer trade show that exhibited the most textile printers, fifty different models in total.

Even though we found some limitations during the course of this trade show, one of the biggest was the language difference, since most persons present at the booth did not speak English or knew just a few words. You can hire a translator and go around the trade show to make the most of it.

www.apppexpo.com

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D-PES Guangzhou

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D-PES has grown year after year, some printer exhibitors have switched from exhibiting in Sign China to this trade show. Many wide-format textile printers are exhibited at this trade show, as well as T-shirt printers. You can also find here many ink and media companies selling products for printing onto textiles. Most of the exhibitors are from China, though you will not find the same products as in APPPEXPO.

Guangzhou was the location for D-PES 2012, one of the biggest and most prestigious digital printer expos in China. D-PES as a tradeshow has a very clever way to showcase and promote their exhibitors: some of the brands have their website linked to the www.D-PES.com.cn website (brand.dpes.com.cn).

www.D-PES.com.cn

D-PES Guangzhou

http://www.d-pes.com.cn

http://www.d-pes.com.cn

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FESPA Europe

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FESPA EuropeFESPA is one of the leading trade shows in Europe, each year it is held on a different city. Here you can find many brands of textile printers not exhibited in trade shows in Asia or America, these printers are mostly manufactured in Europe. You can also find brands from Korea, and America, but it is more likely you will find European brands.

During 2012, five months after ITMA, a trade show specialized on textile printers; FESPA opened its doors at Europe to exhibit again some of the most important textile printers around the world.

Although there are constant PR releases about the textile pavilion, at the Hamburg or comparable expo, the textile hall was not visited by many people; most of the textile printers were in the signage halls, and the textile hall closed one day before the other halls.

We fully support and encourage a textile feature and a textile focus for FESPA Europe, but somehow it has not fully clicked in past years.

www.fespa.com

http://www.fespa.com

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ISA

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ISAISA International Sign Expo is the a comprehensive sign show in the United States, offering you the premier opportunity to network with colleagues, source new products, discover new ideas and more. At this trade show many companies from all around the world come together, it is worth mentioning that many distributors for Latin America exhibit at his expo since many of the attendees come from this part of the world. Though it is not a textile printing expo, you can certainly find many wide-format printers, T-shirt printers, inks and media for textiles at this show.

The ISA Sign Expo in 2012 exceeded the expectations in the industry in terms of number of exhibitors, number of attendees, many renown manufacturing companies were launched at the same event.

www.signexpo.org

http://www.signexpo.org

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SGIA

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SGIASGIA is the last significant printer expo in North America each year, it is either held at Las Vegas or New Orleans.

And just like ISA it attracts many visitors from USA and Latin America. Each year the textile market grows, so more and more companies exhibit wide-format textile printers, T-shirt printers, and consumables pertinent to this industry. At this trade show you can also find many products for screen printing and embroidery.

www.sgia.org

http://www.sgia.org

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Other Trade Shows

Part IV:

67


Other Trade ShowsWe know the following expos well:

SGI, Sign Middle East, Dubaiwww.signmiddleeast.com

Sign Africa, Johannesburgwww.signafrica.com

Sign Istanbulwww.signistanbul.com

These are all signage and graphics expos, but they do offer an introductory sample of textile printers.

Viscom Milano

Viscom Milano used to be a great expo to see textile printers (back in 2007, 2008). But by 2009 the number of textile-related booths had diminished. By 2010, the show collapsed about 30% (my estimate). In autumn 2011 the entire show downsized another 25% in space (my estimate).

By 2012, sadly, this once great expo in Milano, Italia, lost five entire distributors (but the expo organizers pretended nothing had happened and clung on to having “two halls” even though more than half of each hall was restaurant area, rest area, or triple width aisles). They even put in diagonal aisles in 2010 already to hide the fact so many exhibitors had pulled out (or downsized their booth).

Colleagues in Italy suggested 2012 would not be worth visiting, so I skipped it, even though I was in Europe, even in Italy, for other expos (ceramics expo).

All the VISCOM expos went downhill due to delusions and illusions. They failed to recognize reality and pretended nothing had happened. They also had splattered branding (no one brand for all the expos; no system which was the same for Madrid, Paris, Milano, and Germany (where it was not city-oriented, but country oriented).

In distinction, at least FESPA does better branding.

We hope all the VISCOM venues can recover, but they will have to completely rethink their old ideas and face reality of the year 2013 onward.

Sign Istanbul, in distinction, has grown. Serigrafia in Brazil has grown. APPPEXPO in China grew; D-PES grew even more. And SGIA 2012 in the USA was a great expo, with healthy attendance the first two days.

www.visualcommunication.it

http://www.signmiddleeast.com

http://www.signafrica.com/

http://www.signistanbul.com

http://www.visualcommunication.it

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GTE(Garment Technology Expo)

Mumbai

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INDO INTERTEX Jakarta

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ITM Istanbul

It is a challenge to judge attendance counts. Most trade shows cheat by counting every person who en-ters the exhibit halls. So if you attend every day of an expo, you will be counted as “three persons” in the fi-nal count.

A few expo organizers cheat even more: they claim ev-ery person every time even if a person walks out to the parking lot or out to smoke a cigarette, and then walks back into the expo.

I would not be surprised if some expos cheated even more, by counting exhibitors and booth staff! Fortu-nately a few expos are honest and give a “unique visi-tor” count. But this is rare.

Years ago one expo cheated the worst of all, claiming that several companies had a booth when they did

not. The expo organizers always excuse themselves by saying, “well, they pulled out at the last minute.” So I checked with the manufacturer and they said they did not reserve a booth whatsoever. FLAAR mentioned this transgression and the organizers were not as de-vious in subsequent years.

Another trick is to claim “unexpectedly large turnout,” by predicting a fake low number before the expo, and then when the attendance is more than the deliber-ately predicted low estimate your PR agency can hawk the claim “exceeded expectations.”

Most expo organizers cheat further by not show-ing the attendance figures for the last five years, or if they do show any, only one year in the past (and not honestly indicating whether it is a unique attendance count or not).

APPENDIX A:Issues with counting trade show visitors

FLAAR Reports on Textile Printing

Introductory Textile Reports

DigiFab, NY office

1412 Broadway, Suite 2100

New York, NY 10018

Tel. (212) 944-9882

Fax. (212) 944-9659

[email protected]

DigiFab, main office and factory

5015 Pacific Blvd.

Vernon, CA 90058

Tel. (323) 581-4500

Fax. (323) 582-4500

[email protected]

www.digifab.com

If you need technical help ask the folks at

FLAAR_Reports Nicholas Hellmuth

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Trade Sho · D-PES Guangzhou 42 FESPA Europe 48 ISA 53 SGIA 61 Part IV: Other Trade Shows 66 ... Last year FLAAR attended ITMA in Barcelona and we will attend ITMA in Milano in 2016.

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