BY A STAFF WRITER NEW DELHI conomic concerns tend to be largely local, while trade concerns tend to be global. That's the message hidden in Mint's Influencers Index for the month of July. The month is usually silly season in Europe and the US—it's when most people take their annual breaks. In India, where most schools reopen in early July, the month tends to be anything but silly from the point of view of news. Sure enough, this July witnessed a closely fought trust vote in Parliament which the ruling United Progressive Alliance won. From the business point of view—apart from finance minister P. Chidambaram and commerce minister Kamal Nath, everyone else in the Influencers Index is either a businessman or a financial sector regulator—there wasn't much “news" in India and sure enough, the influencers as a group were cited less in local media in July than they were in June (by a mere 7%). At an individual level, however, only six of the influencers were cited less than they were in July. In global media, however, the influencers as a group were cited 58% more in July than they were in June, although much of the gains came from one man, commerce minister Kamal Nath, who played a leading role in a ministerial round of WTO talks at Geneva. Nath was cited almost 700% more in July than he was in June. The Mint Influencers Index is a monthly, objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies and, in the case of global media, collectively the index is a good surrogate for the growing or waning interest in India. TRADE AND NATH RULE IN JULY Ranking Number of press citations Powered by Your comments are welcome at [email protected] For previous indices, go to www.livemint.com/influence.htm In keeping with Mint’s focus on the business and the intersection of business and policy, the index does not track conventional choices such as the PM and President or, for that matter, party leaders. Our partners at Dow Jones Insight use text mining and visualization technologies to comb through a collection of 10,000 global sources, including the exclusive combination of Dow Jones, Reuters and The Associated Press newswires, as well as coverage in ‘The Wall Street Journal’, ‘The New York Times’, ‘Washington Post’, ‘The Globe and Mail’, ‘Financial Times’, ‘Les Echos’, ‘South China Morning Post’, ‘The Australian’, ‘Sydney Morning Herald’, ‘Straits Times’, ‘Yomiuri Shimbun’, ‘The Irish Times’ and local newspapers from every corner of the globe. The Indian rankings are based on 50 sources, including all major domestic newspapers and wire services. Both databases exclude routine news items and company announcements. METHODOLOGY Graphics by Ahmed Raza Khan/Mint How to read the chart The chart shows the influence (% change in citations) of individuals over the last month. Circles are sized according to the number of citations each individual has received in the media. Waning Anand Mahindra Deepak Parekh Kiran Mazumdar-Shaw Malvinder Singh Rahul Bajaj Sunil Mittal Vijay Mallya S. Ramadorai K.V. Kamath Indian media Global media Global media Indian media Percentage change from June to July Number of press citations Ranking June July Name ranking ranking % change* Kamal Nath 4 1 697% Commerce minister Azim Premji 17 10 380% Wipro Vijay Mallya 12 9 100% UB Group Rahul Bajaj 20 18 100% Bajaj Auto Anand Mahindra 9 11 64% Mahindra and Mahindra Global media Rising June July Name ranking ranking % change* C.B. Bhave 11 20 100% Sebi Kumar Birla 13 17 67% Aditya Birla Group Malvinder Singh 3 8 63% Ranbaxy Laboratories Nandan Nilekani 16 16 43% Infosys Technologies Kiran M-Shaw 19 19 33% Biocon June July Name ranking ranking % change* Rahul Bajaj 20 16 425% Bajaj Auto Ratan Tata 11 6 124% Tata group Kiran M-Shaw 18 15 92% Biocon Nandan Nilekani 20 19 83% Infosys Technologies Sunil Mittal 12 9 77% Bharti Enterprises Indian media Rising Waning Waning June July Name ranking ranking % change* C.B. Bhave 10 20 69% Sebi K.V. Kamath 8 18 57% ICICI Bank Kumar Birla 9 14 40% Aditya Birla Group P. Chidambaram 1 1 34% Finance minister Malvinder Singh 4 7 33% Ranbaxy Laboratories E 700% 400% 350% 300% 250% 200% 150% 100% 80% 60% 40% 20% 0% -20% -40% -60% -80% -100% Waning Deepak Parekh S. Ramadorai 1 P. Chidambaram 511 Finance minister 2 Kamal Nath 212 Commerce minister 3 Anil Ambani 151 R-Adag 4 Mukesh Ambani 108 Reliance Industries 5 Y.V. Reddy 104 RBI 6 Ratan Tata 74 Tata group 7 Malvinder Singh 68 Ranbaxy Laboratories 8 Vijay Mallya 62 UB Group 9 Sunil Mittal 46 Bharti Enterprises 10 Anand Mahindra 30 Mahindra and Mahindra 11 Azim Premji 29 Wipro 12 Deepak Parekh 29 HDFC 13 S. Ramadorai 27 Tata Consultancy Services 14 Kumar Mangalam Birla 26 Aditya Birla Group 15 Kiran Mazumdar-Shaw 23 Biocon 16 Rahul Bajaj 21 Bajaj Auto 17 Kishore Biyani 20 Future Group 18 K.V. Kamath 20 ICICI Bank 19 Nandan Nilekani 11 Infosys Technologies 20 C.B. Bhave 11 Sebi 1 Kamal Nath 518 Commerce minister 2 P. Chidambaram 163 Finance minister 3 Anil Ambani 119 R-Adag 4 Mukesh Ambani 94 Reliance Industries 5 Ratan Tata 90 Tata group 6 Sunil Mittal 82 Bharti Enterprises 7 Y.V. Reddy 47 RBI 8 Malvinder Singh 36 Ranbaxy Laboratories 9 Vijay Mallya 26 UB Group 10 Azim Premji 24 Wipro 11 Anand Mahindra 23 Mahindra and Mahindra 12 K.V. Kamath 16 ICICI Bank 13 S. Ramadorai 13 Tata Consultancy Services 14 Deepak Parekh 10 HDFC 15 Kishore Biyani 4 Future Group 16 Nandan Nilekani 4 Infosys Technologies 17 Kumar Mangalam Birla 4 Aditya Birla Group 18 Rahul Bajaj 2 Bajaj Auto 19 Kiran Mazumdar-Shaw 2 Biocon 20 C.B. Bhave 0 Sebi Kumar Mangalam Birla Malvinder Singh Mukesh Ambani Vijay Mallya C.B. Bhave Anand Mahindra Percentage change from June to July Azim Premji Kishore Biyani Nandan Nilekani 700% 400% 350% 300% 250% 200% 150% 100% 80% 60% 40% 20% 0% -20% -40% -60% -80% -100% Azim Premji Mukesh Ambani Ratan Tata Kiran Mazumdar-Shaw *In number of citations Rising Rahul Bajaj K.V. Kamath Kishore Biyani Sunil Mittal Rising Y.V. Reddy C.B. Bhave Nandan Nilekani Kamal Nath P. Chidambaram Kamal Nath Ratan Tata Anil Ambani P. Chidambaram Anil Ambani Y.V. Reddy Kumar Mangalam Birla